Founder of MarketSizer Data-Driven Decisions® & Co-founder of ChannelSight | Driving Innovation in Startups | Advocate for Neurodiversity and AD⚡HD
Cheers Dave Kellogg! Plenty of practical takeaways from your talk earlier at SaaStock "What founders need to understand about product marketing" My key takeaways: 🎯 The 'Circles of Competition' concept, which compares how products or services compare with direct and indirect competitors 1. Inner Circle (Direct Competition) - Butter 🧈 vs Butter 🧈 - Brand A vs Brand B 2. Middle Circle (Substitute Products) - Butter 🧈 vs Margarine 🧈 - Both can butter your bread 🍞, however ones made from dairy & the other vegetable oil. 3. Outer Circle (Alternative Solutions) - Butter 🧈 vs Olive Oil 🫒 - Both can be used for cooking, however are not always interchangeable 🌡️Getting comfortable with indirect measurements of product marketing team. Loved the Eisenhower matrix approach, with two key questions for sales team about 'Product Marketing' in order to see if they are seeing actionable value. 🤔🫡 Can you name anyone on the product marketing team? 👍👎 Which Product Marketer would you take on a sales call?
EIR at Balderton Capital, Principal at Dave Kellogg Consulting, Author of Kellblog
10moThe circles are magic