Niall O'Gorman’s Post

🍫 Hungry for knowledge on how to spice up your promotional game? 😋🎉 Join us as we chew the fat with David Miller, the head honcho of NC Custom (Chocolate Inn | Lanco), about all things FOOD in the world of promotional products! 🎁🍫 In our tasty chat, we'll be dishing out the inside scoop on: 1️⃣ Must-have mouthwatering products that are flying off the shelves! 2️⃣ Unwrapping the power of packaging - how it can make your brand sizzle! 3️⃣ Recipe for success: Creative kit-building ideas that'll make your clients drool. 4️⃣ Seasoned advice for distributors - serving up success one bite at a time! 🍽️🚀 Want to indulge in even more delectable details on this sizzling topic? Check out our special feature, "Food for Thought," in the October issue of Print & Promo Marketing. 📖🍂 Bon appétit, marketing mavens! 🎯✨ #FoodForThought #PromotionalProducts #MarketingMagic #promotionalproducts #promoindustry #ppm #promo

Trader Joe's selling Mirepoix is marketing at its finest and you cannot convince me otherwise My favourite dish to cook is a warm chicken soup. I have an entire cookbook dedicated to 100's of different chicken noodle soups across different cultures. The most painful part of making soup is making the mirepoix, a mix of onions, celery, and carrot that makes my chicken soup incredibly rich and delicious. You have to cry cutting the onions? Peel the carrots?? Buy more celery than you ever use and leaving it to wilt in your fridge bc who eats raw celery??? I end up making soup a lot less than I would because making the mirepoix is such a hassle, incredibly time consuming, and messy. TJ understands my pain and the pain of the masses. Someone on their team understood that their customers hate making mirepoix, so they realized that they could drive significantly more margin by cutting it up and packaging it for them. One container of mirepoix contains probably a third of an onion, but it sells for $3.50 while the whole onion sells for 89 cents. The big takeaways for me: 1) Understand your customer pain points deeply (standing, mess, short on time, unsophisticated cooks) 2) Figure out how to solve those problems and package it well, then you can charge higher margins Had to check if I was sane before this hot take, but confirmed it on the trader joe's subreddit

This weekend, I delved into the marketing campaigns of Wholsum Foods (Slurrp Farm and Millé), seeking to understand their past efforts and successes. Inspired by my observations, I've developed an improved marketing strategy tailored for their brand. Check it out: #MarketingStrategy #InfluencerMarketing #AffiliateMarketing #dixitdiaries #PerformanceMarketing #D2C #BrandGrowth #MarketInsights

Have you ever walked down a grocery aisle and looked for a particular box of cereal only to walk right by it? At BTYcreative, we like to say brands are like a box of cereal! Every element magnifies or detracts from your "box" (aka. brand). That's why your cereal box needs to: 1️⃣ Let customers know what you offer 2️⃣ Have clear messaging 3️⃣ And be distinct from your competitors This is how your brand becomes a GREEEAAAT one🐯! If you need to make your "box of cereal" stand out from the rest- connect with us today! #BTYcreative #MarketingStrategy #Marketing #NationalCerealDay

What does a food broker actually do for me? 🤔 When we have our first conversations of working with future potential clients we get this question all the times and to be fair...we get it! But let us explain.. Food brokers play a huge role in marketing your product... 🤝🏼 We have great relationships for you. 👷🏻 We work closely with manufacturers to help marketing decisions.. 💼 Your business is seen as our business, so it's personal. So the real question is...are you ready to elevate your products to new heights? 🚀

Strategic Shift Propels Company Into Niche Market 🚀 A major food processing company came to us with a problem. They had been working for several years to introduce a new product line with no success. They were convinced it was a marketing problem and that the solution would be a marketing solution. Utilizing our ReVision™ process, we discovered that they were partially correct. The real problem was an operational issue preventing marketing from breaking through. Once we identified that problem and offered two practical solutions, we suggested a change in marketing structure that would allow the company to focus on the new product line in a way that would generate sales without compromising existing products. The company immediately implemented the new plan and successfully entered the niche market. #MarketingRevision #MarketingStrategy #StrategicShift #NicheMarket

Strategic Shift Propels Company Into Niche Market 🚀 A major food processing company came to us with a problem. They had been working for several years to introduce a new product line with no success. They were convinced it was a marketing problem and that the solution would be a marketing solution. Utilizing our ReVision™ process, we discovered that they were partially correct. The real problem was an operational issue preventing marketing from breaking through. Once we identified that problem and offered two practical solutions, we suggested a change in marketing structure that would allow the company to focus on the new product line in a way that would generate sales without compromising existing products. The company immediately implemented the new plan and successfully entered the niche market. #MarketingRevision #MarketingStrategy #StrategicShift #NicheMarket

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Breaking Barriers: How a Packaged Food Brand Outsmarted Big Players with Optimized Marketing Strategies. After launching packaged wheat flour products, a company had experienced a very less repeat demand of the products and challenges to grow the distribution network. The company engaged IKON to help it identify the issues hampering the growth and optimize its current marketing strategies to meet business goals. #marketingstrategy #packagedfood #marketanalysis #brandstrategy #strategy #packagingdesign #positioning https://lnkd.in/dGWHivK6

Imagine you own a small local bakery. You have a group of loyal customers who visit your bakery regularly, buy your products, and recommend your bakery to their friends and family. These loyal customers not only provide a steady stream of income but also become brand advocates. One day, you decide to focus all your marketing efforts on attracting new customers. You offer deep discounts and promotions to get new people through the door. While you do attract some new customers initially, they're mainly there for the discounts, and they don't develop a strong connection to your bakery. Meanwhile, you unintentionally neglect your loyal customers who have been with you for years. They notice the shift in your attention and feel less appreciated. Gradually, some of them start going to other bakeries where they feel their loyalty is valued. Comment below 👇 if you agree