Oliizoi’s Post

👀 Watch this →→→ https://lnkd.in/eXvsukiv. Our Co-CEO, Chris Kerston, recently joined Taylor Collins, Co-Founder of EPIC Provisions and Force of Nature Meats, for a captivating discussion. Chris discusses how through his work at the Savory Institute, he found himself in a unique position between regenerative land stewards and consumer brands looking to source higher attribute products. This led Chris to launch Land to Market, the world's first and only verified regenerative program founded upon outcomes and empirical data that supports actual improvements on the land. This episode chronicles his amazing perspectives and learned experiences as he continues to drive large-scale regeneration. Have a listen or watch the interview and let us know what you think here in the comments! #RegenerativeAgriculture #Grasslands #LandtoMarket #EarthMonth

If you missed Erik Thulin 's talk on 'Beyond Nudge' looking at how we can use behavioural science to solve environmental challenges in communities, here are our key takeaways! 🔔 Have you ever tried to convince people in your community to adopt a more sustainable lifestyle? 🌎 Even if you won a few people over, you probably found it hard. 😩 So how should we go about shifting an entire community to adopt a new and complex set of behaviours that benefit the environment? 🏞 Erik Thulin’s answer is to think way beyond nudge and to implement layered behaviour change intervention strategies like the ‘social snowball’ to encourage farming communities to adopt climate smart agriculture or a co-ordinated norm shift to sustainable fishing among coastal communities. 👫 The Social Snowball - Ease early adoption among those willing to give new methods or technology a go - Social proof - leverage dynamic social norms and get the early majority on board - Social pressure - target laggards so that communities are able to capture the collective benefits of the new approaches   🚦 The Co-ordinated Norm Shift - Generate collective demand: make the entire community collectively aware of the benefits of change so change individuals want the change but crucially know that all others in their community do too. - Coordinate the shift: for success, every single individual needs to simultaneously start doing the new sustainable behaviours to avoid free rider problems. Rare achieved this with pledges by each member of the community - Strengthen the norm using monitoring and measures to make it easy to verify if a member of the community has cheated. 🛠 Erik believes we need a complete behavioural science informed toolkit for addressing environmental challenges. That toolkit does include nudges, but when you want transformative change where people are changing things that deeply matter to their livelihoods, it requires more intensive and complex styles of behaviour change interventions. If you want to learn more, you can watch his talk here and follow Erik and Rare’s work. https://lnkd.in/ehJrSYTC To watch more talks like this, keep an eye on our page and subscribe to our youtube channel! 😃 #environment #fishing #regenerativeagriculture #behavioralscience #climatechange #beyondnudge

Did you know the 40-mile National Wild and Scenic Taunton River is the longest, undammed, coastal river in New England? Dam removals, like the High Street Dam seen here, are transforming the ecosystem! We're improving habitat and fish passage all the way from Narragansett Bay to the headwaters at Lake Nippenicket to help migratory fish populations will thrive. Alison Bowden, director of science and strategy, explains a little about the project, which started on Monday.