Oliver Hoffmann’s Post

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General Representative Audi F1 project / designated Chairman of the Boards of Directors of Sauber Group

Exciting times ahead: AUDI AG plans to take over 100 percent of the Sauber Group, the racing team we are working with for our #F1 entry. As Board of Management’s General Representative, I will be responsible for all three pillars of the Formula 1 program: the stake in the storied Swiss racing team, development of the power unit by the Audi Formula Racing GmbH at our German site in Neuburg, as well as the internal strategic steering and activation of the program by Audi. By bundling responsibilities, we will further accelerate our preparations for the launch in 2026.  In connection with my new tasks, I am stepping down as a Member of the Board of Management of AUDI AG. I would like to thank the entire #team for the great performance in recent years, and I am proud of the outstanding products resulting from our intensive work that we will bring to the streets in the coming months. #Audi #news #motorsport #Formula1 

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Markus Thiel

Director of R&D Vehicle Motion Bentley Motors

6mo

All the best my friend. See you in Silverstone.

Möchte die Freunde nicht einschränken, aber bei Audi gibt es doch viel wichtigere Themen als Formel 1.

Thomas Dicke

Leiter Technische Konformität Antrieb bei AUDI AG

6mo

thank you for all the time together. It was a pleasure, to fight together for excellent results. For the new job I wish you all the best and good luck for best results in F1.

Vikram Tiwari

Manager Sales - Audi Approved Plus Nagpur ( Views & Posts are Personal )

6mo

Dream come true if Audi gets Max Verstappen as a driver. Eagerly waiting for Audi #F1 entry 2026.........

Sandra Göres

Sales / Product Marketing

6mo

Alles Gute Oliver Hoffmann , freu mich auf viele spannende gemeinsame Aktivitäten mit Dir - Audi Formel 1 und Audi driving experience passt gut zusammen finde ich.

Danke Oli, für die menschliche Ansprache! Viel Erfolg in neuer Aufgabe! 💪

Michael Jurchen

Umweltberater bei Umweltberatung

1mo

Das ist für den Markt Deutschland vielleicht ein wieder Einstieg in die Formel 1, Mercedes ist für mich ein Englischer Rennstall. Hat null Wirkung auf mich als Formel 1Fan! Hoffentlich ist Audi Strategisch besser unterwegs und versucht die Fan Gemeinde zu begeistern. Was über die 40 Jahre Formel 1 immer Wichtig gewesen ist, ein Fahrer zu dem die Fans Bezug aufbauen können. Mercedes hat das nie verstanden. Ich befürchte beim dem Neuen Manager könnte der gleiche Fehler passieren. Dann wäre es Schade wenn das Geld der Aktionäre einfach weggeschmissen wird! Ich hoffe jemand in ihrem Stab versteht was von gutem Marktverständnis. Viel Erfolg und ein gutes Handwerkliches Gelingen. Warum nicht zwei Deutsche Fahrer!👏

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Dr. Matthias Rabe

Member Of The Board - Research & Development at Bentley Motors Ltd.

6mo

Dear Olli, for your new challenge I wish your all the best, success and that you enjoy that new role! Was great working with you!! See you, Matthias

Claudio Resnati

Consulente alle vendite

6mo

Very good Mr. Hoffmann!!.. this new challenge will have an approach with the same desire to do and succeed as in the previous role!..The results were excellent before and will be, I'm sure, also in this new role. The F1 stage is global and Audi will certainly be in the front row with its technology, ideas and way of being able to excel in this sector of motorsport too. The past teaches, first four-wheel drive, then the TDI, the Paris Dakar won with an electric car and now F1. It promises to be a demanding commitment but full of possible satisfactions. Come on.. come on!!.. Challenges must be taken up and won. Good work Mr. Hoffmann 😉👍🔝

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