Olivia Mora’s Post

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Sales Communications Specialist

Captivating Attention in 8 Minutes! Apple's Game-Changing Ad 🚀 In an era of dwindling attention spans, brevity seems to be the golden rule for successful advertising. But Apple has defied conventional standards with their latest masterpiece - "The Underdogs: Swiped Mac" ad! Released just two weeks ago, this 8 minute long ad cleverly showcases Apple's cutting-edge security features. But it's not just the duration that sets it apart; it's the captivating blend of humor and suspense that keeps viewers hooked from start to finish. Surpassing all expectations, the ad has already reached an impressive 57 million views on YouTube! 🌟 Apple's triumph here is a testament to their belief in quality over superficial campaigns. In an industry often focused on "8 seconds or less" messaging, Apple has proven that a well-crafted story can resonate deeply with its audience. 🏆 When you're crafting your next ad, remember that innovation and storytelling can transcend the boundaries of industry limitations, leaving a lasting impact on your audience. #AppleAd #MarketingExcellence #QualityOverQuantity 

View profile for Evelyn Neill, graphic

Group Creative Director at Apple

There are a lot of reasons why Mac is the most secure laptop out there. But you kinda don’t want to find out for yourself. The Underdogs are back on another (mis)adventure. If this looks like fun work, it is! If it looks like easy work, it isn’t! Shout out to our team!

The Underdogs: Swiped Mac | Apple at Work

https://www.youtube.com/

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