OMD APAC’s Post

“We have an excellent tool here at Omnicom called Q(tm),, which allows us to map, codify, and translate multiple difference cultural signals into data. We use this to understand cultural triggers relevant to the different brands or audiences that you’re talking to” - Luke Southern. In episode 2 of OMD’s Digest series, Blake Cuthbert, OMD EMEA’s CEO, and Luke Southern, DRUM UK’s CEO takes a deep dive into creating impactful content moments, and how Que, Omnicom’s capability allows us to think structurally about distribution. The full episode is now available to download and watch for free here:  https://lnkd.in/e2E55kTY #OMDDigest #Content #Attention

OMD Digest is back, and in this series, OMD Worldwide takes a deep-dive into content and media as a modern strategy for growth. George Manas, OMD Worldwide's CEO, talks with Michael Bernardoni, Global Head of Creative Media, OMD Worldwide, to explore the agency's vision for creating impact with creative media. "We are in an age where it's content for brands. How can we look back at these unique partnerships and sponsorships we have with many of our partners, and then finding a place for a brand to create content that speaks to what it is, what it represents, and the role it plays in our lives" explains Michael B. Harnessing innovative content solutions across Omnicom is critical for our clients. Branded entertainment is having a renaissance and is being reimagined to meet evolving consumer expectations and a new media landscape.  Check out their expertise in content and creative media below and watch the full episode here: https://lnkd.in/ebPVmCeb #OMDDigest #Content #CreativeMedia 

Great to sit down with Google and speak about something so important - when representing and talking to DE&I audiences, planning should be one of the most significant parts of your campaign prep. I believe inclusivity goes far beyond visual representation - it’s also important to ensure you’re showing up at the right time, at the right place, with the right message, for the right people. After all, the success of showcasing diversity and inclusivity in your ads will be limited if these audiences don’t see your ad/if it doesn’t feel relevant. Read more of my warbling below!

'in order to be both memorable & effective the content needs to be fresh, relatable, engaging and ideally speak directly to your audience in the moment.'

MJSPR expert in digital communication Digital content is the focal to corporate communication. Do your target groups expect you to perform better in this aspect? mjspr will work on strategies for communication for you. We will explore new formats and channels to engage with your existing as well as new audiences. #MJSPR #DigitalCommunication #ContentStrategy #CorporateCommunication #AudienceEngagement #NewMedia #CommunicationStrategy #DigitalMarketing

Kudos to Publicis Group for Spearheading PMCI's Monthly Content Catch-Up! It's great to see Publicis Group, led by Sha (Shatrughan), taking the initiative to bridge the gap between agencies and partners. Their PMCI's Monthly Content Catch-Up is a commendable effort to keep media agencies informed about the latest content and innovation opportunities across broadcasters and publishers. As Publicis Media rightly stated, "staying connected and innovative is key." The "Xa mặt cách lòng" ("out of sight, out of mind") philosophy behind this initiative shows their commitment to fostering collaboration and generating innovative ideas. This is the way forward - a collaborative effort where partners are seen as part of the team, and everyone can come together to brainstorm and elevate the standards of advertising. By giving a chance to the many creatives whose talents need this platform, Publicis Media Groupe is setting a great example of inclusivity and innovation. It's much appreciated that Publicis has invited mid to small players to be part of this event. This inclusive approach is the key to breaking the norms and unleashing the full potential of the advertising industry.

Ready to revolutionize your brand's content delivery? Discover how OTT solutions are transforming the way audiences engage with media. In this carousel, we’ll explore why OTT is essential, how it works, and the tailored benefits it brings to elevate your brand's presence and growth in the digital age. #OTTsolutions #DigitalTransformation #BrandGrowth #ContentStrategy #BRIQUE

In the world of media production, the elements that elevate a project from good to great are constantly debated.🚀 What do you think is the most important factor? Tell us in the comments below.👇✨ Follow us on @eurekaproductions_ on Instagram for inspiring content that empowers you to reach your goals and make your dreams a reality. . . . . . . . . . . . #eurekaproductions #eurekamoments #concepttocompletion #contentcreation #mediaproduction #pr #mediabroadcasting #socialenterprise #empowerpeople #positiveimpact #truestories #videoproduction #storytelling #brandstorytelling #growyourbusiness #value #cta

You've heard the phrase 'content is king,' but is context equally crucial for making the right connection? In our latest #HavasInsights series, Smith Leong, Client Services Director at Havas Play, shares his perspective on how brands can cut through the noise and truly connect with their audience.   #havasmedianetwork #havasplay #insights #content

Impact your brand’s audience amidst the innovations and integrations of e-commerce and OTT content. #99ReasonsWhy Partner with us to elevate your brand presence. #SayltOnZEE5 Follow our page to know more about ZEE5 advertising solutions. #OTTAdvertising #OTTMarketing #AdvertiseNow #Brandlntegration #ZEE5 #AdWorld #OTTContent #OTT