➡ In case you missed it, Charlotte Lee, OMD APAC CEO, and Georgina McKinnon, CEO Content, Omnicom Media Group New Zealand and APAC, discuss OMD's tech platforms and offer advice for brands in the region. According to Charlotte, understanding and unlocking those places where culture and content connect is critical for many businesses in the modern landscape. "Especially with the rise of eCommerce capabilities across platforms, this landscape of culture, content, and commerce is going to be a major area of focus for us all moving forward," she added. Watch the full episode here: https://lnkd.in/eMw_sPnK #content #tech #culture #commerce
“Having everything under one roof, from strategy to media buying, understanding, and content creation as OMD does, it becomes really clear what the key business objectives are and how to achieve them.” - Georgina McKinnon, CEO Content, Omnicom Media Group New Zealand and APAC. In OMD Digest: Content, episode 5; Charlotte Lee OMD APAC’s CEO, and Gina McKinnon, explore OMD’s technology platforms and offer advice for brands navigating the APAC market. Watch the full episode for free here: https://lnkd.in/eMw_sPnK #OMDDigest #Content #APAC