ON Advertising’s Post

Greetings from Smoothly as we near the end of June!  🌞 This month at Smoothly has been incredibly exciting! We've been busy creating lots of new content to boost your brand on all platforms. From insightful blogs and engaging case studies to dynamic social media strategies and impactful ads that capture attention, we've been working hard to ensure your brand stands out. As we look ahead to July, a month when many businesses slow down, we have already been busy planning ahead. Our goal is to ensure your brand remains front and center, even during quieter times. 🙏 Stay tuned for more updates and insights as we navigate through the summer months together! #smoothly #contentmarketing #contentcreation #contentstrategy #socialmedia #june #summer

💡 Credibility and social proof are essential! Recently, I stumbled upon this Instagram story ad from yhangry. Before that, I hadn't heard of them. Usually, I'd scroll past unknown brands, but this ad caught my attention. What made it stand out? The testimonial, trust score, and number of reviews showcased in the creative. They piqued my interest enough to learn more (as the CTA suggests 😉). This example underscores the significance of both different creative angles and focusing on the full funnel. #paidsocial

🌟 Our Executive Creative Director, Tom Christmann, explores the evolving landscape of ad creatives in his latest Advertising Week article. Learn about six essential skills redefining creative roles, helping you stay ahead in this ever-changing industry. 🤳🏽 From content curation to social media management, don't miss out on these valuable tips from one of the best in the biz. #AdWeek #CatchAndRelease #CreativeSkills #MarketingInnovation

It's FINALLY happening!! Your new website is *nearly* ready to share with the world. BUT, you're still looking for the perfect way to announce it to your audience (+ pool of potential clients 👀) Right?! Stop tearing your hair out, pondering the perfect words. Because I’ve got you. 👉3 ready-to-swipe social captions for your launch, depending on your brand voice. All I ask? Let me know which one you’re going for in the comments below 👇💖 #websitecopywriter

💬 A tiktok commenter asked me "What sort of people do you usually work with?" They are: • Founders who loathe marketing. They cobuild a strategy with me then leave me to it. • Wedding venue owners who get heavily involved in wedding day ops. They don't hold anything back and make sure each wedding day is top tier. But they're so busy making dreams come true they don't have time for strategic content marketing. • Local business owners in the black country. Ow am ya? 🔥 And, most importantly, people who pay the bill on time! Are you any of the above? Slide into my DMs to talk more #freelancemarketing

Our social media ins 🎯 and outs 🙅🏻♀️ for 2024 ⤵️ Over here at Orchid we’re really expecting content to move away from being overly polished and planned, to feeling more like you’re having a conversation with friends on FaceTime. Which should also bring in my storytelling, longer form and talking head type content too! What are your ins and outs for the new year? Let us know in the comments! #socialmedia #socialmediamanager #socialmediamanagement #socialmediastrategy #socialmediastrategist #socialmediamarketing #socialmediamarketer #socialmediatips #socialmediamarketingtips #socialmedialondon #londonsocialmediamanager #london #femaleownedbusiness #smallbusinessuk #2024 #2024trends

Tailor your creatives for the social platform! This is something will all know but we see this often overlooked. Loop Earplugs have done a great job of tailoring creatives to the platform - take note! 🧐 📝 #paidsocial #paidmedia #paidsocialadvertising #paidmediaagency