ON Advertising’s Post

Working from anywhere is a terrific Scoutbee policy. 🎉👏💯 Today; that means starting up the day in flip flops (Havaianas EAA - an Alpargatas Brand 💕); surrounded by the loving fam, including this cute flurry coworker👇 - what a poser - & my laptop. #anywhereanytime #future #pr #remotework #marketing #wfh #workculture #culture #branding #digitalmarketing

"🎉 We're thrilled to celebrate 8 years of success and growth at Zonedout Mediaworks! 🚀 Huge thanks to our incredible team, clients, and partners for their unwavering support and collaboration. Together, we've turned visions into reality, crafting compelling campaigns that leave a lasting impression. Here's to more innovation, creativity, and milestones ahead! #ZonedoutMediaworks #Advertising #Branding #Success #Growth #Anniversary #Milestone #Teamwork #Innovation"

Ad agency friends:  You need a break from advertising. At least real advertising. You know, the kind with timesheets and occasional mass layoffs?  Yeah, we all need a break from that. Which is why we made a new card-based party game that lets you pitch the most ridiculous, bonkers ad ideas for the world’s most horrible products. It’s WORST IDEAS WINS™, and every agency will soon want one of these stashed near the hard kombucha dispenser in their lunchroom. WORST IDEA WINS™ a great excuse to invite all your wonderful and/or horrible friends over to try their hand at making their very best (or worst) ad possible. It’s awkward, occasionally offensive, and will likely leave you feeling like you need to take a shower. In advertising, we call that a Tuesday. But this is a party game! So play it on a Friday over one of those hard kombuchas we mentioned earlier. Created by two veteran advertising Creative Directors who designed this game as therapy to work out all the mental scar tissue that an ad agency career can dole out. And it’s working! One of us (not saying who) stopped berating small children at the park, and the other one (also not saying who) only cries on weekends.  Check out the game on our site (link in 1st comment), where you can sign up to be notified when our upcoming Kickstarter campaign launches. You’ll feel like a micro-nano-influencer! #kickstarter #cardgame #advertising #marketing #nsfw #worstideawins Droga5 Mischief @ No Fixed Address BBDO Worldwide BBDO New York BBDO San Francisco TBWA\Chiat\Day Mekanism DNA 72andSunny Deutsch NY Deutsch LA Ogilvy Ogilvy California Ogilvy New York Ogilvy Brasil Grey Grey London Leo Burnett Leo Burnett UK Wieden + Kennedy Wieden+Kennedy Tokyo Little Hands of Stone Quality Meats Creative Orchard 22Squared Dagger VML VML COMMERCE VML HEALTH Barkley OKRP RPA Zambezi Wolfgang, LLC Party Land CALLEN TRG GSD&M PREACHER Goodby Silverstein & Partners

Ever pondered what elevates a brand activation from ordinary to extraordinary? As we admire some of the world's most inspirational brand activations, we at JAWBONE are constantly learning and drawing inspiration. Here are some innovative strategies that have left an indelible mark in the marketing world: 🎬 Warner Bros Pictures: Barbie Movie Selfie Generator - Transforming selfies into a playful, Barbie-themed world. 🚀 Red Bull: Stratos - Skydiving from the stratosphere, a thrilling blend of adventure and brand storytelling. 🎨 Refinery29: 29Rooms - An interactive funhouse of style, culture, and technology. 🍫 M&M: Flavour Room - A sensory journey through the colourful world of M&M flavours. 🛹 Vans: House of Vans - A cultural hub for skateboarding, art, and music enthusiasts. These campaigns stand out due to their innovation, creativity, and ability to connect deeply with audiences. Crafting experiences that stick isn't just our job. It's our art. What does it take to be the brand on everyone's lips? ✨ Memorable Moments 💖 Emotional Ties 🌐 Digital Engagement If you're looking to craft an experience that stands out, let's collaborate! Reach out to JAWBONE, and let's turn your vision into an experiential reality that resonates forever. ____ #JAWBONEBrandExperiences #ExperientialMarketing #ExperientialMarketingMagic

It’s Super Bowl time! Yes, the most awaited event of the year has arrived! An event that an advertiser looks forward to in the attempt to understand the creative way of storytelling. So what is the Superbowl you ask? Well, in a nutshell, it’s the championship game of America’s National Football League (NFL). But how does it help marketers and brands? Well, during the live telecast of the game, 30-second TV ad spots are available to promote brands/products to 115 million viewers (according to 2023 statistics). It sounds like the ideal placement from a strategic point of view. Right? Last year, Rihanna’s halftime performance attracted around 122 million views and ended up becoming one of the most-watched halftime shows of all time. I’ve attached an article below on how brands can leverage storytelling at Superbowl events, have a read and let me know your thoughts. P.S.: I am excited for this year’s Superbowl. Are you? #superbowl #usa #advertising

Outdoor media holds a unique power to capture attention and leave a lasting impression. Its ability to reach audiences in the midst of their daily routine can make it highly effective. The repetition of seeing the same ad amplifies its impact, and that is the power of outdoor media! letsplayoutdoors.in +91 9020333330 #AdvertisingExcellence #BrandElevation #lookup #OutdoorAdvertising #CreativeBrilliance #LetsPlayOutdoor #Outdoor #placement #BrandReach #LetTheSunshineIn #MarketingMagic #newideas #advertisingsolutions

Amplify are known for their superb brand activations and immersive creativity. Joining the dots between people, brands and culture, with clients across the globe. They came to us wanting to expand their strategic team.  Looking for someone who could deep dive into what it is that gets us humans going. Someone with a cultural understanding of social, comms, and brand purpose. That’s where Oliver Colegrave comes in. He’s a passionate, smart and driven Senior Creative Strategist.  Also, a genuinely good egg. He can take any brief and deep dive into solving a creative mission, closing the gap between consumer and brand. Coming from a background in social strategy certainly doesn’t stop Olly from amplifying a brand into the physical world. And of course he’s slid into the team seamlessly. Big up, Olly. 🙌

Today we're NOT launching a campaign. Instead, we're building a brand, made to support mountain culture and the communities that live within: Mammut Sports Group AG. Yes, we make products for people who seek challenges above the tree line... People who see mountains as more than just natural features, but as symbols of strength, beauty, adventure, and challenge... People who commit to overcoming the obstacles that mountains provide... ...But we are more than just a provider of high-performance mountain sports equipment. We are a community of mountain lovers who want to share our passion, our expertise, and our stories with others. This is what "Rise with the Mountain" is. It's a call to action from a community who thrives and grows on the mountain. It's an individual rally-cry that's true for Adam Ondra, just as it is true for me (who's never climbed anything harder than a 6b). To rise, is to grow. Whether that is through continuous challenge, through failure, through adversity and struggle, or through celebration and success... they are all (equally valuable) measures of growth. And that's what we seek. Through challenge, we grow. Check us out at https://lnkd.in/eqxNw8rV I'm insanely proud to work at Mammut, surrounded by brilliant minds, pure souls, and passionate mountaineers. It takes a village to build a brand (and years of hard work), but I'm stoked to be doing this with Justyna Wojewoda-Chakraborty, Charley Radcliffe, Marc Shillum, Sundus Z., Julia Rau, Philipp Dalmolin, Sandra Dejin, Anna C.P. Alberti, Frederik H., Fabio H., Harald Schreiber, and so many more stellar marketers in the team... 🌟 ...as well as with a rockstar crew of leaders like Dr. Heiko Schaefer, Paul Cosgrove, Felix Muennich, Michael Rammelsberger, Ursula Ollmaier, Pirmin Walker... 🚀 Big thanks also to Tobias Zehnder and his team at Webrepublic, as well as Olivia Ellenger, Alex Dixon, Celeste Hilton, Sophie Baranyovits, and their teams at DEPT® 💪 #RisewiththeMountain #culture #brand

I didn't plan on building the team Quan Media Group this way... The goal was to surround myself with those who embraced #OOH as a true growth channel - who saw the value it could bring to brands - who understood it's not just as an awareness play. Yet here we are. Six of us. 65+ years of combined #OOH experience. When we're chatting with new brands, and they ask what sets us apart, I truly can go on for an hour - but for me this is an emphatic point. A SWAT team of OOH veterans who "get it." Can't automate that. Great article by M.T. Fletcher in Ad Age today on "3 ways to fix the ad industry" #3 - Agencies should (re)hire senior talent if they expect to stay relevant "Clients want an expert who has seen a problem before and knows how to solve it, confidently and quickly. Independent agencies and brand consultancies are increasingly attractive because the agency principals are involved, but the real point isn’t about ownership, it’s having the work guided by grownups who know the difference between disposable advertising and a long-term idea that drives business through the power of creativity" This isn't a knock against entry level (we'll be hiring soon enough!) - as I've seen some of the best & brightest in #OOH start off walking through the door of my past agencies - with zero experience. As a young, growing indy - there's something to be said about coming to the table with experience - regardless of who you work with on the team. #life #work #entrepreneurship #growth #advertising #marketing #brand

Over the past 4 months, myself and 6 of my teammates have collaborated to create an innovative advertising campaign for Zap Zone XL - Lansing (ZZXL) during our senior capstone course, and we couldn't be prouder of what we accomplished together. We dubbed ourselves the CHAMBAS Advertising Agency, each letter standing for one of our first names. C - Clayton Jarvey (Research Planner) 🔢 H - Henry Drettmann (Co-Account Executive) 🤵 A - Andrew Ferenczy (Co-Account Executive) 🤵 M - Madison Girodat (PR Director) 📢 B - Isabella Lee (Creative Art Director) 🎨 A - Amanda Dowd (Copywriter, Art Director) ✍ S - Samuel Radwanski (Media Planner) ⏳ In January we got to visit ZZXL where we were given VIP wristbands to experience everything that the venue has to offer. We especially enjoyed the high speed karting; the mild whiplash was worth all the fun we had… hehehe!! We spent the whole day there, immersing ourselves in the world of ZZXL to truly understand their brand, values, and target audience. Through extensive research and collaborative sessions, we crafted a compelling 3-pronged campaign strategy that targets new demographics ZZXL wants to reach: collegiate and corporate audiences. Our standout concept is the PR boxes; take a look at slide 17 to get an idea of what we’re talking about. We believe that sending a high-quality, branded “PR box” from ZZXL will entice sororities/fraternities and corporate entities to host an event at ZZXL (which is the main goal). Think bonding initiatives, employee appreciation parties, etc. After all, who doesn’t like receiving gifts?! 🎁 We then had several opportunities to pitch our campaign to our wonderful professor of practice, Tiffany Wahl, honing our presentation skills and receiving invaluable feedback that helped refine our approach even further. I’m incredibly grateful for the hands-on experience and the opportunity to work alongside such talented individuals! This capstone class has not only equipped me with practical skills but also instilled in me a newfound appreciation for the power of advertising to drive meaningful connections. 🌟 #Advertising #CapstoneProject #ZapZoneXL #Teamwork #Creativity