Onclusive reposted this
The Politicomm's recent podcast episode from Onclusive, featuring the one-and-only Andrew Barr, 47, is well worth listening to. By its strapline, it is a podcast by comms people for comms people, but this episode, on the success or lack thereof of the comms strategy of both political parties, is interesting regardless. The insight that Labour is perhaps winning the comms battle, generally but predominantly on TikTok, because they aren't just having a conversation with themselves, is paramount. Seemingly, they understand the difference between who the policies are aimed at and who the comms are aimed at. It sounds obvious, but it's amazing how few companies, let alone politicians, get this right. The Guardians Ming vase analogy from Andy Barr wins Wednesday's metaphors. And Elena Campbell's brilliant challenge, "Even if the comms and the messaging and the policies are perceived to be popular, it can all be made redundant by the fact that the person saying them or the leader or, in this case, possibly the current Prime Minister is unpopular and therefore, does that at least diminish the impact of the comms and potentially make some of the policies at the other end of the scale a bit mute?" The idea that who we are and how we lead is even more important than *what* we do today is a fundamental challenge for every kind of leader, and it is precisely why we are asking, "How do we lead in 2024?" 😉 The episode is linked in the comments, as they say. 🎙
Thanks boss... was good fun and glad you liked it. 😍
Agree Andy was a top hit! Thanks for listening.
Founder of One Question & Host of the One Question podcast
1mohttps://open.spotify.com/episode/6Gh7uvh3DXXhZNKQQAwnsZ?si=MIJgK_avSZa3g-YGRtG37g