OpenAP has touched down in Cannes. 🛬 Join us for lunch tomorrow as we discuss the role identity will play in the future of streaming TV. Don't miss this conversation among Justin Evans from Samsung Ads, Rob Klippel from Spectrum Reach and Ryan McConville from NBCUniversal, moderated by Brittany Slattery. Request your seat here: https://lnkd.in/garR4fuX
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Great insights, but what stood out is the growth of subscription fatigue. Overall Streaming usage has tipped in favor of ad-supported services. Your target audience is happy to receive your ad if they can get access to more content without an additonal paid subscription. Let me help you reach them. :-)
From an increase in programming options to the rise of ad-supported streaming services, we're here with a heaping helping of TV headlines: https://hubs.la/Q029LRpJ0
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Paramount faces challenges as linear TV models decline. In this Bloomberg TV feature, Michael J. Wolf discusses the shift to streaming and Paramount's need for a clear strategy. For more insights, explore our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024
Bloomberg TV Feature
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Over 30% of US TV content is now viewed on streaming services. This shift is huge for political advertising. To stay ahead of the curve, check out the 'Political Media Remix 2.0.' It's packed with proprietary data and insights to tranform your strategy and improve the value of your TV spend. #streaming #programmatic #wearemiq #CTV
Political Media Remix 2.0: Making Your Political TV Buys Smarter
marketing.wearemiq.com
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Rethink the TV landscape… did you know Spectrum leads in number of unique HH (and also time spent in our app and customer’s favorite app)? We aren’t the old cable company, we are building for more! And we are just getting started. #spectrumreach #reinvented #buildforwhatsnowandwhatsnext
I was this many years old when I learned... Did YOU know that Spectrum Reach has more vMVPD subs than YouTube TV? I didn't. Originally inspired by my ire at Nielsen's recent BS head line that "LINEAR HAS OVERTAKEN STREAMING," a few of months ago, I embarked on a comprehensive study of the linear streaming ecosystem. Doing the work gave me a sh*t-ton of ah-has. This ⬇️ was one of the biggest. Get the whole study, Time Spent Well, free for all, here: https://lnkd.in/e77byesb Fubo Hulu Sling TV
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It’s clear that the world of broadcasting and streaming is in the midst of its own Twilight Zone episode. But unlike the classic TV show, there are no closing credits in sight. Learn how leaders like Emily, Ricky, and Jean continue to navigate the shadows, ensuring that the signal endures, come what may in the shifting spectrums of our digital lives. https://lnkd.in/gZz5PzP4
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Advisor - Director of Sales and Business Development - Director of Partnerships - SaaS B2B
It seems simple and it should be. But a lot of broadcasters/streamers/content providers still struggle with the actual distribution of the correct and validated metadata to platforms, partners and tv-listings (in particular across multiple territories)...regardless of the content being called linear, VOD or FAST...happy to discuss more! #metadatamanagement #fastchannels #broadcasting
Ever wondered why that TV show seemed impossible to find on your streaming platform? The culprit might be the hero operating behind the scenes - metadata. Metadata is the backbone of content discoverability, and its proper distribution is key. Without it, viewers may struggle to find content, leading them to consider alternatives. 🔍 Let's discover 5 Ways Organized Metadata Benefits You https://lnkd.in/duXmaqmh #Clipsource #metadatamanagement #MetadataOptimization #StreamingSolutions #streamingtv #broadcasting
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Study: TV is popular with Black Gen Z audiences. Nearly three-quarters of Black Gen Z Americans watch television at least once a week, and 70% have a TV in their bedrooms, a study by Horowitz Research indicates. Subscription streaming services top TV use among this demographic, although free-ad supported streaming platforms are gaining ground. TV Tech (2/28) http://ow.ly/cW8K105kb9u
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Ever wondered why that TV show seemed impossible to find on your streaming platform? The culprit might be the hero operating behind the scenes - metadata. Metadata is the backbone of content discoverability, and its proper distribution is key. Without it, viewers may struggle to find content, leading them to consider alternatives. 🔍 Let's discover 5 Ways Organized Metadata Benefits You https://lnkd.in/duXmaqmh #Clipsource #metadatamanagement #MetadataOptimization #StreamingSolutions #streamingtv #broadcasting
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In his recent Bloomberg TV feature, Michael J. Wolf addresses the changing dynamics of linear television, particularly the role of live sports. With streaming gaining prominence, the future of cable TV is in question. How can businesses like The Walt Disney Company navigate this shift and capitalize on new opportunities? Read the full report: https://www.activate.com/ #ActivateInsights #ActivateOutlook2024
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Just because you can watch a new Freely TV anywhere there’s Wi-Fi, doesn’t mean you should. Freely - the new way to do free TV 📺👌 'Set yourself Freely' is the first brand campaign from Everyone TV's new streaming service Freely, backed by BBC, ITV, Channel 4, and Channel 5. Created and devised by TMW, the campaign goes live today showcasing the new way to do free TV. #Freely #UKBroadcasting #Streaming #FreeTV
