OPPO’s Post

OPPO reposted this

View profile for Pete Lau, graphic

SVP & CPO of OPPO, Founder of OnePlus

I’d like to share a fascinating story from Will Zhou, the brilliant head of our Find Series product line, that reflects OPPO’s relentless pursuit of innovation. This is about a project that wasn’t officially greenlit but sparked endless excitement and creativity within our team. We codenamed it the ‘Parent-Child Phone.’ The concept came about from a pressing user need: people want long battery life and outstanding camera performance without the bulk of a large camera bump. These conflicting demands prompted us to explore new form factors. The conventional route demanded sustained investment in battery and imaging miniaturization technology—an effort that, while rewarding, would take time. Fast forward to today, we’ve made significant strides within these areas. But five years ago, we ventured outside the norm. We imagined a primary 'parent' device housing a large battery and powerful imaging system, alongside a thin, lightweight secondary 'child' device for everyday use. We designed the 'child' device to be just 4.9mm thick, with standard cameras on both sides and a 4000mAh battery. Paired with the 'parent' device, also sporting a 4000mAh battery, this duo provided a compelling solution. It felt like using Bluetooth earbuds with their charging case. For day-to-day tasks, the secondary device sufficed, with the main device in your pocket. Out of battery or need to capture a distant scene? Use the main device. Gaming? Snap them together for full performance. They even communicated via a dedicated protocol to reduce latency. At the time, the concept of a ‘cloud phone’ was also gaining traction. We envisioned a future where cloud computing could take over the main device’s functions, leading to many intriguing ideas and experiments. It wasn’t just a thought experiment. We actually built prototypes and conducted technical research. However, a crucial question persisted: Do users genuinely need such a product? The experience of carrying an extra device proved ultimately impractical, and the project was put on hold. Every exploration has its merit. Many aspects of the design from this project now live on in our foldable lineup. Will’s story reminds us that not every idea will reach the market, but every endeavor contributes to our journey. Innovation requires balancing audacity with practicality, and understanding that true value lies in meeting our users’ needs.

  • No alternative text description for this image
Ben Robinson

Leading in Streaming | Driving Innovation & Transformational Projects in M&E | Proven Success with Virgin Media, TiVo, and Cisco

1mo

Pete Lau It’s great post, and a really interesting idea too. The concept certainly passes the initial ‘does it have merit’ test, and for me personally, the idea of having a much-slimmed down phone for normal use that I could then snap a high-res camera on to, would be fantastic. But therein is the issue - ‘could’ - in reality, *would* it actually get used (regularly)? I suspect not, because it introduces just that little bit of friction for end-users. Moreover, there have been other attempts at modular phones or those with clip-on components - so far as I’m aware, none have been hugely successful in their own right. Nonetheless, taking time to fully investigate the idea, and its associated variants is fully worthwhile, and even just the practice of thinking differently has value - especially if you discover something you can then take forward for the next conversation.

The executive of Reliance Digital came to Your service centre with me and confirmed to your technician that there is problem with mobile handset.

Like
Reply
Rizky Ridho Esyam

International Relations Specialist at Ministry

1mo

so cool. to be honest oppo always amazing

Like
Reply
Nishant Ranjan

Marketing @ OPPO - Product Campaign Lead (Digital) (Ex Social Media Lead @ Fabindia Ltd.)

1mo

😍🔥

Dhanesh Kanungo 🇮🇳

Supply Chain @Allcon Metals India. STAINLESS STEEL 🔩 | MANUFACTURING | FLANGES | STOCK MARKET 📊 | MARKETING | GOLD 🟡

1mo

😍😍

Like
Reply
Daniel Young

North Head& Market Insight director &realme Royal Club Director

1mo

Inspiring!

Like
Reply
Mingxuan Cai

UI & UX Designer & Interactive Designer Ruijie Network

1mo

Will最近在小红书和抖音超级活跃😂

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics