Tyrone M. Robinson III’s Post

📢 Pepsi. The Pitfalls of Mimicking Coca-Cola 🏆 Brands are under immense pressure to stand out. Yet, we often see companies trying too hard to emulate the market leader. Pepsi did exactly that, looking for the ‘Cola Battle’ with Coca Cola and forgetting that the market is crowded with other brands. Result: Dr Pepper became #2 soda in US. Here's why Pepsi approach did backfire: 🔍 Loss of Identity: Mimicking the leader can dilute your brand's unique identity. Customers are drawn to authenticity and originality. When a brand starts to look too much like another, it loses the distinctive qualities that set it apart. 🎯 Misalignment with Core Values: Every brand has its own mission and values. Trying to be like the leader can lead to a disconnect between your brand's actions and its true essence. 🚀 Innovation Stagnation: Innovation drives growth. By focusing too much on what the leader is doing, brands risk stifling their own creative processes. Original ideas and fresh perspectives are what drive industries forward. 🌟 What are your thoughts on the Pepsi situation? Share your insights! 💬 I enjoy sharing, discussing and building challenger-minded brands. Come join me. 📲 https://lnkd.in/d5V5HB9E 🖼  https://lnkd.in/dfA7nTrz 🎯  https://lnkd.in/gCnjH-n #BrandStrategy #challengerbrands #Innovation #Marketing #Leadership #Authenticity #Pepsi #cocacola #drpepper

Having competition is good for businesses. It is a catalyst for growth and innovation. The best thing that happened to Coca-Cola was Pepsi. Just as Pepsi pushed Coca-Cola to new heights, rivals can inspire us to raise the bar and strive for excellence. We should be grateful to our rivals for keeping us on our toes rather than seeing them as enemies. Without them, we would get stagnant and start to take our achievements for granted. The competition helps to maintain our focus! We are constantly pushed to stay ahead of the curve by competition, which encourages us to adapt and change. Through adapting to change, we can transform challenges into chances for advancement. If you don’t change and transform according to your competitors, they will not just disturb your business. They'll disrupt the market and lead them forward. It is time to thank your competitors! #Competition #Business #Market

📢 Pepsi. The Pitfalls of Mimicking Coca-Cola 🏆 Brands are under immense pressure to stand out. Yet, we often see companies trying too hard to emulate the market leader. Pepsi did exactly that, looking for the ‘Cola Battle’ with Coca Cola and forgetting that the market is crowded with other brands. Result: Dr Pepper became #2 soda in US. Here's why Pepsi approach did backfire: 🔍 Loss of Identity: Mimicking the leader can dilute your brand's unique identity. Customers are drawn to authenticity and originality. When a brand starts to look too much like another, it loses the distinctive qualities that set it apart. 🎯 Misalignment with Core Values: Every brand has its own mission and values. Trying to be like the leader can lead to a disconnect between your brand's actions and its true essence. 🚀 Innovation Stagnation: Innovation drives growth. By focusing too much on what the leader is doing, brands risk stifling their own creative processes. Original ideas and fresh perspectives are what drive industries forward. 🌟 What are your thoughts on the Pepsi situation? Share your insights! 💬 I enjoy sharing, discussing and building challenger-minded brands. Come join me. 📲 https://lnkd.in/d5V5HB9E 🖼 https://lnkd.in/dfA7nTrz 🎯 https://lnkd.in/gCnjH-n #BrandStrategy #challengerbrands #Innovation #Marketing #Leadership #Authenticity #Pepsi #cocacola #drpepper

“Double the Fizz, Double the Fun: The Duopoly of Coca-Cola and Pepsi” - A Surprising Lesson in Business Collaboration Ever wondered what would happen if you stumbled upon your competitor's secret recipe? It sounds like a spy movie plot, but this actually happened in the real world of soft drinks. In 2006, a Coca-Cola employee named Joya Williams thought she'd struck gold. She had access to a vial of a secret product and confidential documents. Her plan? Sell them to Pepsi for $1.5 million. Now, here's the twist: Pepsi didn't jump at the chance. Instead, they reported it to Coca-Cola. Yes, you read that right. The arch-rival chose integrity over advantage. This incident got me thinking: Is business really the cut-throat game we often imagine? Turns out, Coca-Cola and Pepsi have a fascinating relationship. Together, they control about 90% of the soft drink market. It's less of a battle and more of a complex dance. One Coca-Cola exec even said, "If Pepsi didn't exist, we'd have to invent them." At first, this blew my mind. But then it started to make sense. They keep each other innovative while keeping smaller competitors at bay. Think about it: Sports drinks became popular? Pepsi bought Gatorade, Coca-Cola launched Powerade. Bottled water trend? Enter Aquafina and Dasani. It's like they have an unspoken agreement: "Let's dominate new markets together." So, what can we learn from this fizzy tale? * Ethics matter: Even in competitive industries, doing the right thing pays off long-term. * Know your real competition: Your biggest rival might also be your best ally against true disruptors. * Innovation is key: Stay on top by constantly evolving and expanding into new markets. * Collaboration can be powerful: Even competitors can find ways to grow the overall market together. This story reminds me that business isn't always about crushing the competition. Sometimes, it's about finding that sweet spot between competition and collaboration. Next time you're sizing up your competitors, ask yourself: Are they really your enemies, or could they be unexpected allies in growing your industry? What do you think? Share your stories in the comments! #BusinessLessons #CompetitiveCollaboration #EthicalBusiness #MarketStrategy

PepsiCo’s CMO Todd Kaplan Departs After Reinvigorating The Beverage Offering. Todd Kaplan, Pepsi's CMO, bids adieu after spearheading groundbreaking initiatives that have reshaped the beverage industry landscape. From driving Pepsi Zero Sugar's exponential growth to executing a visually stunning brand overhaul, Kaplan's strategic vision has left an indelible mark on Pepsi's legacy. Throughout his time at Pepsi, Todd Kaplan successfully pivoted the brand towards new content and direct-to-consumer channels, showcasing his prowess as a forward-thinking marketer. His unwavering commitment to creativity and innovation has not only elevated Pepsi but also inspired marketers worldwide. Read the full article here: https://bit.ly/3VO9SPh #FlavorWiki #ToddKaplan #PepsiLegacy #MarketingInnovator

🚀 Exciting moves in the beverage industry! Mark Schiller, the former CMO of Kraft Heinz, has now taken on the role of Global Chief Marketing Officer at Bacardi. 🍸 After over 5 fruitful years leading Kraft Heinz’s marketing in North America, Schiller’s leap to Bacardi marks a new chapter aimed at boosting their global marketing strategies. With a rich background that includes stints at Procter & Gamble and PepsiCo, his wealth of experience is something the spirits giant is eager to tap into. 🔄 As someone who has navigated career transitions within the marketing sphere, I find this move particularly intriguing. Transitioning between industries or even within sectors requires not only a deep understanding of market dynamics but also an adaptability to new corporate cultures and consumer bases. Mark's move comes at a time when Bacardi aims to amplify its market presence and innovate its branding strategies to stand out against competitors - a tall order and an exciting challenge. 🤔 What do you think makes a marketing leader truly effective when shifting between such major brands and industries? How important is adaptability versus industry-specific knowledge? Would love to hear your insights, especially if you’ve made similar transitions or are considering one! ➡️ #MarketingLeadership #CareerMoves #BrandStrategy #Bacardi #KraftHeinz #CMO #GlobalMarketing #BusinessStrategy #ConsumerGoods MarketingTrends

This week a senior CMO left one of the leading companies in the world after 17 years. I am talking about Todd Kaplan. He left “PepsiCo” this week after 17 years. It was mainly he who put this company on the top. And this wasn’t a small task. There was a great challenge to PepsiCo in the form of its competitor companies. But still Todd managed to put PepsiCo above all of them. Here’s how he used the ‘Challenger Brand’ mindset to make this possible: You must have heard of the famous Greek phrase ‘Know thyself’. That’s what the “Challenger brand” mindset is. It comes down to truly knowing → Who you are → Where your brand stands → ⁠What it believes in and → ⁠How your brand shows up within your internal organization’s culture Those are the core things you have to understand. Once you understand this, knowing and competing against your competitors becomes easier. And that’s how PepsiCo then competed against other companies. And not just competed but led them as well. P.S: Are you focusing on “Challenger Brand” ?

🚀 Exciting moves in the beverage industry! Mark Schiller, the former CMO of Kraft Heinz, has now taken on the role of Global Chief Marketing Officer at Bacardi. 🍸 After over 5 fruitful years leading Kraft Heinz’s marketing in North America, Schiller’s leap to Bacardi marks a new chapter aimed at boosting their global marketing strategies. With a rich background that includes stints at Procter & Gamble and PepsiCo, his wealth of experience is something the spirits giant is eager to tap into. 🔄 As someone who has navigated career transitions within the marketing sphere, I find this move particularly intriguing. Transitioning between industries or even within sectors requires not only a deep understanding of market dynamics but also an adaptability to new corporate cultures and consumer bases. Mark's move comes at a time when Bacardi aims to amplify its market presence and innovate its branding strategies to stand out against competitors - a tall order and an exciting challenge. 🤔 What do you think makes a marketing leader truly effective when shifting between such major brands and industries? How important is adaptability versus industry-specific knowledge? Would love to hear your insights, especially if you’ve made similar transitions or are considering one! ➡️ #MarketingLeadership #CareerMoves #BrandStrategy #Bacardi #KraftHeinz #CMO #GlobalMarketing #BusinessStrategy #ConsumerGoods MarketingTrends

TECH JOURNEY :: DAY 25 The Unstoppable Rise of Pepsi: A Tale of Perseverance and Triumph! Once upon a time, there was a little cola company that faced big challenges. But every challenge was just a stepping stone to success. Imagine a world without Pepsi, where the refreshing fizz and delicious taste didn't exist. It's hard to believe, right? Well, the story of Pepsi is not just about a drink; it's about determination, resilience, and the power of never giving up. In the late 1800s, a pharmacist named Caleb Bradham created a drink called Pepsi Cola. Despite facing bankruptcy multiple times, Caleb's belief in his product never wavered. He knew that setbacks were temporary, and greatness was waiting just around the corner. With each obstacle, Pepsi grew stronger. From marketing struggles to financial woes, every hardship was a lesson learned. The company embraced change, adapted to new trends, and kept pushing forward. One of Pepsi's secrets to success was understanding its audience. When the world was captivated by the youthful spirit of the baby boomers, Pepsi positioned itself as the choice of a new generation. This shift in focus transformed the brand and catapulted it to new heights. Pepsi didn't just stop at colas. It expanded its empire by acquiring popular brands like Mountain Dew, Frito-Lay, and Gatorade. Each addition was a strategic move, showcasing Pepsi's vision and ambition. But the real magic happened when Pepsi dared to dream big. They didn't just compete; they revolutionized marketing with iconic campaigns and celebrity endorsements. From Michael Jackson to Tina Turner, Pepsi made headlines and captured hearts worldwide. Today, Pepsi stands tall as a global powerhouse. Its portfolio of products is a testament to innovation and diversity. From snacks to beverages, Pepsi continues to delight millions of customers every day. So, what's the lesson in this inspiring tale? It's simple yet profound: Never give up on your dreams. Embrace challenges as opportunities, stay true to your vision, and keep pushing forward. Because just like Pepsi, your journey towards success is unstoppable. "The road to success is paved with challenges, but with determination and perseverance, greatness awaits." #PepsiStory #Perseverance #Triumph #InspiringJourney #NeverGiveUp #DreamBig #SuccessStory #Motivation #Resilience #Innovation #MarketingGenius #GlobalBrand #IconicCampaigns

Remember the PepsiCo commercial with Kendal Jenner from a few years ago? A multi-billion dollar multinational company put out what can only be described as "the biggest f*ck up" ad in recent times. How many executives, managers, and marketers saw this and thought, "Perfect." This is what happens when you don't trust the process and want quick results for cheap. Who cares about market research, and what's really the point of getting outside agencies/consultants? "F*ck the process, quicker results mean getting paid quicker." is something I can imagine the leader of Pepsi's in-house creatives thought while pushing the commercial through. And people really got paid to make this... All I want to say is don't be like Pepsi. Do the necessary market research, and don't worry about taking an extra day to have an outside influence review your work. It'll save you a lot of time and embarrassment. And PepsiCo, next time, send me whatever you want to release before actually putting it out there. I'll let you know if heads need to roll. I'll even give you a big discount. Anything to not have to see such absolute garbage again.