optAd360’s Post

Cultivating a tailored monetization strategy is an essential part of the mobile app development process—and user retention is just as important as increasing revenue. 📲 💡In this PocketGamer.biz article, Daniel Tchernahovsky shares his insight on how to optimally set up and balance IAPs and IAA in a way that boosts revenue for your app while retaining users. https://lnkd.in/gbTYMMVU #MobileApps #Monetization #ThoughtLeadership

Navigate the future of #MobileMarketing with our reports and guides from 2023! 🔮 Discover essential insights and exclusive first-party data on the latest #IndustryTrends impacting mobile game and app marketers 🔍 Unsure where to start? Check out our blog summarizing key details from each report. 👉 Dive into the details: https://lnkd.in/gYzmZRMX

In-app advertising is not just a trend; it's a powerful tool that, when used thoughtfully, can significantly enhance the mobile app experience. By focusing on relevance, balance, and user value, we can create a sustainable and profitable ecosystem for all stakeholders. What are your thoughts on in-app advertising? Have you seen any innovative examples lately? Check our latest post talking about in-app advertising strategies! #InAppAdvertising #MobileMarketing #DigitalTransformation #AppMonetization #MobileApp https://lnkd.in/g-2wHdW6

Have you ever wondered: how much revenue would you earn by showing ads in your mobile app? You'll find a full answer to that question in our latest blog post!: https://lnkd.in/dw79xxbV #mobileapps #monetization #mobileadvertising #advertising #ads #appmonetization #nocode #revenuestreams

Are you making the most of your mobile app? Learn why user engagement isn't just a buzzword—it's the backbone of successful monetization strategies. See how smart ad placement and incentives can lead to sustainable revenue: https://lnkd.in/g2vJSMUT #adtech #programmaticadvertising #mobileadvertising #monetization

In recent years, #bidding has become an increasingly crucial method of mobile app #monetization. However, in a constantly evolving industry, optimization of obtained eCPMs became necessary 🔧. The floor price is a feature to protect digital #publishers’ ad revenue. A good one needs to strike a balance, being high enough to sell ad inventory at a satisfactory price while relying on real data to avoid the loss of impressions 📉. #Bidlogic, in response to developers’ needs to enhance their ad revenue, introduced a tool for the bid floor optimization in both waterfall and now also bidding instances 💡. Learn more about how we can help your app achieve higher #eCPMs here 👉 https://lnkd.in/d43z9dwV #appmonetization #admonetization #mobileapp #mobileappmonetization #mobileappads #mobileadvertising 

AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the Index, which originated in 2015, found the economic downturn had a significant impact on the mobile app media space throughout 2023, as nearly all top media sources saw declines and app install ad spend budgets reduced by 20 per cent in the third quarter of 2023 when compared to Q3 in 2022. The Index is based on an analysis of 75 media sources, with at least 11.5bn app installs from 30,000 apps, between April and September 2023. #appmarketing #mobilemarketing #adspend #useracquisition https://lnkd.in/eYRksk_P

The key to higher app revenue lies in user engagement. Engaged users are more likely to interact with ads and stay loyal to your app. Explore how understanding user behavior can enhance your monetization strategy. Read our insights here: https://lnkd.in/g2vJSMUT #programmaticadvertising #adtech #mobileadvertising #appmonetization

How Push Monetization Can Double Your App Revenue? In this article, we will explore what push monetization is, the way it works, and how it has some success stories #apprevenue #appreview #monetization #appdeveloper #pushmonetization #CTA #mobilemarketing #personlizedmessaging #abtesting #testingtechniques #fitnessapp #fooddeliveryapp #EcommerceSuccess #gamingapp #ecommerceapps #guestposting https://lnkd.in/dFA-RW5M

Want to stay informed? This app promises to be your shortcut to the news! Let me know if you've tried it and what you think! Inshorts Azhar Iqubal #stayinformed #newsapp #mobileapp #letsdiscuss