Orkla Health’s Post

Interesting video on the secrets of making cheese.. in Chinese.. is an example of how NBSO can support your Dutch businesses online in China. In the video, Xavier van de Par of NBSO Network Chengdu explains to Chinese consumers about the quality of Dutch dairy industry and specifically Dutch cheese 🧀, how it is made, what is so special about our cheese and what makes the taste so good. The video appeared on Little Red Book 📕, a social media platform on which users - including influencers - share photos and videos about their lifestyle. Brands and retailers can also offer their products through Little Red Book. To build an appealing proposition for potential distributors Dutch companies need to demonstrate that their products are well received by their clients. To do so, Dutch companies need to play an active role in their marketing and commercial efforts for the Chinese market. Do you also want to promote your product on the Chinese market? Please do not hesitate to contact Xavier or another Chief Representative of NBSO China. #cheese #dutchcheese #internationaalondernemen #chinabusiness #NBSO #chinamarketing #kaas #dairy

#FactsFri Ever wondered what's behind the enticing facade of Britannia Nutrichoice biscuits? While the front proudly declares '0% maida,' it's crucial to flip the pack and uncover the subtle truth – refined palm oil nestled in the ingredient list. But what we consumers made to see earlier Farhan Akhtar and now Ranveer singh promoting #Britania #Nutrichoice as #healthy choice by chanting ‘’Feel the Fit”. It's intriguing how these influencers can sometimes mislead us. From their glamorous allure to the enticing product presentations, it raises questions about how industries might be subtly fooling us. Why do we follow these influencers blindly? Is it the charisma, the trust, or the aspiration? Let's challenge ourselves to think beyond the surface. Are these influencers themselves conscious consumers? Do they truly endorse and consume the products they promote? It's time to demystify the glamour and make informed choices for our health. Join the movement of mindful consumers and prioritize well-being over blind endorsements.

👀 Here are my thoughts about the new influencer trip from Tarte Cosmetics Do you remember the influencer trip to Dubai last year and all the controversy surrounding it? The same scenario just unfolded with the recent trip to Bora Bora. People are calling out Tarte and the 30 influencers who participated, criticizing the extravagance of the trip, including the packages they received beforehand, the private jet, the resort, etc. Comments on platforms like TikTok and Instagram are a mix of those who love this kind of content and those who hate it, expressing that they don't want to buy from Tarte because they no longer feel connected to the brand after these luxury trips. Both the public and experts are claiming to have influencer fatigue, as they find it hard to trust recommendations for Tarte products, suspecting everything is sponsored. The interesting aspect is that Tarte doesn't necessarily need influencers to sell its products. As an internationally well-known brand in the industry, why do they continue organizing these trips, knowing they will face backlash as they did before? The answer is simple: to remain relevant. People across social media are talking about Tarte, whether in a positive or negative light. Perhaps individuals who were previously unfamiliar with Tarte now know about the brand, and this increased awareness might influence their decision to buy (or not). Tarte's objective wasn't necessarily to drive sales from these trips; the primary goal was to stay relevant and keep people talking about the brand. What are your thoughts about the trip? 🤔 #marketingopinion #marketingconsultant #beautycommunity

Lotus Tea bar : a concept 100% sharable on Social media to attract a female target. 🙆♀️ Chinese girls will enjoy this environement, this beautiful place and take photo to share for their community. 📷  This concept can be developed to enhance brand engagement and create viral marketing campaigns. How to utilize shareable bars effectively in the Chinese social media landscape, particularly on platforms like Douyin, Red, and WeChat. 1. Defining Shareable Bars 📔 Shareable bars are interactive, customizable features within a social media platform that allow users to create personalized content or experiences that can be easily shared. These could be virtual "bars" or pop-up interfaces offering a variety of options – from filters, stickers, and frames to music clips and hashtags – specifically designed to enhance the sharability of posts. 2. Integration with Popular Trends 🔦 Tie the shareable bars to current trends or viral topics to maximize engagement. This could involve seasonal themes, popular memes, movie releases, or major festivals. For instance, during the Chinese New Year, a shareable bar could offer special festive features like greetings, virtual red envelopes, or custom decorations that users can add to their photos or videos before sharing. 3. Collaboration with KOL , natural 🔖 Pay influencers to introduce and popularize your shareable bars. Influencers can demonstrate the creative possibilities of these bars, inspiring their followers to try them out. Chinese influencers encourage their audience to use a specific feature from the bar and tag their posts with a branded hashtag. If you want to promote your #bar, #restaurant in #China, feel free to contact me 😉 https://lnkd.in/efzzAqCT

🚀 Unveil the RED Trends: Empowering Content Control 🧐 RED, often dubbed the 'Chinese Instagram,' spotlights content quality over influencers. It's the go-to platform for brand-consumer connections in China. 🔒 Notable brands like Dove, Neutrogena, Nivea, and Estee Lauder faced platform blocks for 'false marketing,' especially regarding medical claims. 💡 Case Study: Estee Lauder Influencer posts with controversial suggestion of having the 'Advanced Night Repair' in Medical Insurance Program led to immediate removal. 🚫 Why the Block? ❌ Implying medical efficacy ❌ Inappropriate promotional gimmick ❌ Non-CFDA-registered product from lab Download our mini report 👇 for a closer look, or explore more of the Chinese social media landscape from our <2024 China Social Media whitepaper>! 👉 https://lnkd.in/gDcimeEE #SocialMediaTrends #DigitalMarketing #MarketInsights #DoubleVConsulting #BrandRevamp #Chineseconsumers #Chinamarketing #Chinaecommerce #Socialmedia #Influencermarketing #Contentmarketing #Cases #Insights #RED #Xiaohongshu #Socialcommerce #ChinaSocialMedia

#tuesdaytips Building win-win relationships 🤝 is essential to earned media and #publicrelations 📰 success - like getting your brand mentioned on Today.com! Your mind might immediately go to relationships with editors and reporters within a publishing house, which is certainly important, but to earn media today, close relationships must extend far outside the on-staff editorial team. Years ago [like over a decade ago], I had the pleasure of working with Frances Largeman-Roth, RDN, as a health expert spokesperson for a brand launching new organic baked goods. Frances and I have kept in touch over the years, sharing opportunities to partner in ways that'd benefit SchroderHaus clients, the media, other health experts and influencers. We even co-hosted a #plantbasedfood 🌿 influencer event sharing the latest trends in growing plant-based categories and how best to partner with growing plant-based brands. Today, this relationship has once again resulted in something to celebrate 🥳 as Frances shared her real-life favorite dessert of SchroderHaus client Justin's organic Dark Chocolate Nut Butter Cups in a Today.com story highlighting the desserts RDs enjoy! Check out the story at: https://lnkd.in/gZ3NjpWr. This was a #clientwin for Justin's as we work to tout their better-for-you options, and also provided Frances a chance to shine in the national media spotlight. What new relationships will you create this week? And, how might we create win-win relationships on your behalf? Love you long time, Frances! #publicrelations #mediarelations #healthtips #dessert #cpg #naturalproductsindustry

🌏 The digital world is evolving, and nowhere is this more apparent than in China. Did you know that social media platforms in China differ significantly from their Western counterparts? Platforms like Weibo, WeChat, Douyin, and Little Red Book dominate the Chinese digital sphere, offering unique opportunities for brands to connect with the world's largest online community.      📊 The stats are staggering! On average, Chinese netizens spend nearly 6 hours online daily, with over 2 hours dedicated to social media. This intense engagement has made platforms like WeChat, with over 1.31 billion monthly active users, indispensable for brands seeking to tap into the Chinese market.      💡 Key Insights for Brands:    - Social media is crucial for brand awareness and conversions in China.  - Multi-channel approach is vital.  - Influencer marketing is increasingly important across all platforms.  - Early-stage brands should consider B2C e-commerce platforms for growth.  - Continuous learning about these platforms is essential.       🔍 Dive into the unique world of Chinese social media and uncover how brands can navigate this dynamic and competitive landscape.  The question arises, what is your business doing to connect with the largest online community in the world? 🇨🇳     #chinamarket #chinabusiness #digitalmarketing #socialemediamarketing #influencermarketing     Youteng Wang James Ashbridge 澳大白 Youteng Wang Consultancy Image Source: Azoya Consulting 

“Thailand is planning to enlist Chinese social-media influencers to hawk things as part of the Southeast Asian nation’s bid to shore up exports to the world’s No. 2 economy. Thirty to 50 of China’s top influencers will be invited to Thailand for a week in May, Commerce Minister Phumtham Wechayachai said in an interview with Bloomberg News in Bangkok on Tuesday. The intent is to get them to livestream about Thai goods, he said. ‘The world is changing,’ Phumtham said. ‘We have to think about new ways of selling things.’ What’s in it for the influencers? The government will share profits from the sales with them to incentivize their efforts. ‘If it fails, we lose nothing,’ Phumtham said. ‘If it’s successful, we plan to expand this (tactic) to other things.’ While Thailand has in the past thought up the idea of tapping influencers to boost tourism, the latest initiative comes after exports to China dropped for the first time in seven years in 2022 — relegating the Asian giant to the No. 2 spot after the U.S.” “Ensuring growth of exports is key to achieving Prime Minister Srettha Thavisin’s goal to boost annual economic output to 5% during his term. That’s an ambitious target for an economy, where growth has averaged just 1.8% in the past decade, making it the region’s laggard. That performance was due to cycles of military coups and political instability, which eroded investor confidence and competitiveness against peers like Vietnam, Malaysia and Indonesia. Exports, a key engine of the Thai economy, contracted 1% in 2023 after notching 5.4% growth in 2022. The Commerce Ministry set up a 2024 working target of 1%-2% export growth, while the Finance Ministry forecast a 4.2% rise in the sector that normally accounts for about half of the country’s gross domestic product. In tandem with the plan to use Chinese influencers to grow exports, Thailand is also exploring ways to promote local products and tourist destinations through placements in an upcoming ‘boys love’ television series.” “The government has tapped two popular Thai heartthrobs who command a massive following across Southeast Asian markets, China, South Korea and Japan to help with the mass-marketing effort through their upcoming new show called !Shine.’ Phumtham recalled meeting the actors, Phakphum ‘Mile’ Romsaithong and Nattawin ‘Apo’ Wattanagitiphat, last week to launch the project in front of hundreds of screaming fans — many of whom hailed from Malaysia and Singapore. The government also will unveil a pair of ‘girls love’ actresses who have been recruited to join the initiative ahead of a Pride Month event in June. ‘I didn’t understand the power of love until after the press conference,’ Phumtham said, adding that he expected the collaboration to generate about 2 billion baht ($560.8 million) of economic value. In December, Thailand’s parliament passed the first reading of a draft amendment of the country’s Civil and Commercial Code to legalize same-sex marriage.”

Adapting quickly to new consumer behavior is key to successful marketing and branding in China. As influencer "fatigue" sets in it's important for brands to take steps to diversify their marketing efforts. Here are a few reasons influencer effectiveness could be on the decline. The role of influencers in China may be declining due to a number of factors, including: Influencer fatigue Engagement rates for top fashion influencers on social media platforms in China have been declining or stagnating. Increasing fees Some brands are shifting their budgets away from influencers to their own shopping channels due to rising influencer fees. Regulatory crackdown China is tightening controls on independent content creators. Decline in video quality Many villagers are turning to live-streaming platforms to make money, but the quality of videos is declining. Some influencers are producing "improper" content or fabricating stories. If you are too busy to do this on your own reach out to our team @ OXYGN® Reach out to us at [email protected] for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers. 请通过 [email protected] 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念 #marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy