And... that's a wrap. The Cannes Lions International Festival of Creativity was big and busy with more than enough panels (apologies to the one that I literally walked though on the sidewalk). Much of our focus was on the new Global Media Sustainability Framework from #GARM and Ad Net Zero. There was enough positive intent to leave me hopeful for more collective action around more sustainable strategies, plans and actions. We all want #better... better ways of doing better work with better results for all. We need to get going, measuring and managing. Big thanks to the entire ANZ team and to WFA's Robert Rakowitz from GARM and Hannah Mirza from the Responsible Marketing Agency and their teams. 🌏 Thanks to Fiducia and Association of National Advertisers for featuring Ad Net Zero US on Monday discussing the recent Programmatic Media Supply Chain Transparency Study and how it mirrors efforts to reduce carbon emissions. 🌏 MurphyCobb for the win on Tuesday with their sustainability panel looking at opportunities & obstacles related to real action. Special thanks to Cath Cimei for leading the talk. One takeaway - we need more dedicated focus next year on sustainability! 🌏 Sebastian Munden spoke on a main stage in the Palais on the drivers and barriers of behavior change with Kantar... And so much more, including more to come. To learn more and/or to get involved, let's connect. (Part 1 of 2).
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Go Ozzy!
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Thanks John. See you in NYC the ANZ team are amazing.
I loved spending time with you! Looking forward to more collaboration.
John, it was a pleasure to host you on our lively panel this year and your gracious compliments. We will only move the needle with positive provocation in our powerful industry and I believe the passion and ambition are there!
John Osborn looking forward to the next time!
A very productive week for John Osborn and the Ad Net Zero US team. Congratulations!
Global media marketer, Programmatic expert and Innovator
2moJohn Osborn , your -and the #adnetzero organization’s- achievements in advancing sustainability over the last 18 months are truly remarkable! Way to go, team!