Overit’s Post

Ever wonder what happens 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐜𝐞𝐧𝐞𝐬? Watch as our Social Media Manager tries to convince a busy employee for content creation – the struggle is real! 😅📲💬 #ContentCreation #Teamwork #BehindTheScenes #OfficeLife #SocialMediaMagic #WorkLifeBalance #DigitalMarketing #HumorAtWork #WatchNow #BigEntities

How can you create thumb-stopping videos that stand out on social media? Are you ready to get nerdy? Like really nerdy? Well here goes... In this video, @Taylor breaks down how the team created some of our favourite shots. Including... An epic Jaws-inspired dolly zoom A case study in a Rolls Royce THAT Peaky Blinders x Wahl collab What do you think of this longer-form style of content? Because of the Tiktokification of video, we've been so used to creating short-form video. But we're starting to test longer-form content too. Are you team long-form? Or team short-form? #teamknowlton #marketing

You might find this surprising, but... I finally cracked the code to boost our reach on Insta.. In June, I posted a video every weekday to see what makes people cling to short-form content. The results are not what you expected. First off, let me say this: content is just content, no matter if it’s B2B or B2C. It’s more a matter of who the content is intended for, then you can really gauge if it performed well or not. Let me explain: We focused on Instagram because that's where we saw the most success. We experienced a 26k increase in reach across new accounts and a 344% increase in followers! We stuck to two main styles of content across all the videos. Interview style + talking directly into the camera.  But we added our own twist in both. I wouldn’t say one style didn’t outperform the other. It's just how we framed the subject to engage viewers. Here's what people loved & how you can use it: ✓ Interesting questions ✓ Animated reactions ✓ Hot takes and sassy answers ✓ Entertaining but straightforward information ✓ Payoff – rewarding viewers for watching the whole video ✓ Personality – people love watching and seeing different people on camera Surely filming & editing videos was tough, but the traction we gained made it all worth it. In July, I'll mix in new styles but stick to a consistent formula to keep our audience. P.S. Next month, I'll reveal the new styles we're testing & share even more insights. #digitalmarketing #contentstrategy #marketingtips #contentgrowth #shortformcontent #contentengagement #videocontent

Are you missing out on one of the biggest engagement secrets? 🤫 You know what's more fun than another product pitch? The behind-the-scenes stories 📸, workplace laughs 😂😂 and real industry insight 👨💻. A new study showed amazing results when marketers focus less on promotions and more on entertaining, engaging content! 😲 Turns out that entertainment, not promotions, is the real driver of shares 😮, comments 💬, and connections. Who knew that mixing a little fun and value could boost results so much? ⬆️ Give this article a read - it may transform how you think about using social media for good! Source: www.hootsuite.com

Quality content isn't just about grabbing attention; it's about holding it, engaging with it, and encouraging action. Whether you're crafting a blog post, social media update, or an email campaign, the core of your strategy should revolve around storytelling that resonates on a human level. #ContentIsKing #StorytellingForBrands #BrandNarratives

Fun fact: It’s National Simplify Your Life Week! The Simply Clear Marketing team can simplify your life by providing consistent, strategic marketing services. We’re here to help, whether you need to update your website or build one from scratch, send compelling emails, post engaging social media content, or all of the above! https://lnkd.in/giQwDUZ6 #simplyclearmarketing #digitalmarketing #contentstrategy #marketingstrategy