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Last month, Google announced two major changes to cut down on low-quality search results: 1. A core algorithm update 2. New and improved spam policies From their early evaluations, they expect that this will reduce low-quality, unoriginal content in search results by 40%. And that includes a lot of AI-generated content... which is what most marketers are putting out these days. Just look at these results of our survey: After these updates, a lot of websites were hit with search ranking penalties from Google. Source: NP Digital #ai #contentmarketing #google #googleupdates #seo

SEO in Danger? 💀 Or is it? Google reassures us otherwise. Despite the recent changes, Google emphasizes that adhering to best practices and creating valuable content for your audience means there's nothing to worry about. But can we truly trust Google amidst all the recent leaks? If you're unsure about how AI advancements will impact your search engine optimization efforts, this guide covers everything you need to know. Dive in and stay ahead! #content #ai #seo #tripledart

Google is in a bit of a place right now and it's not good. These measures are just the start of what the company is trying to do to fix its search engine product and is much needed. Marketers need to be prepared for major SEO changes ahead. Beware of relying on current SEO tactics. #marketing #seomarketing https://lnkd.in/dcwBUmNk

Nice article here https://lnkd.in/eijEQuS6 Reddit, Quora & Instagram are seeing up to 126% growth in organic traffic from google.  Why? Because they provide meaningful content for humans.  What's your SEO strategy? How will you adopt to Google's AI?

Consumers are shifting from keyword-based search—where they are presented with a barrage of ads to click through—to conversational interactions using search bots powered by a large language model. It’ll be important that a company’s various marketing groups—including those that manage paid search, organic search, location search, reputation, and reviews—work together to manage the brand’s image as it appears on AI-powered search, he says. Good article worth a tumble. h/t Chad Hallert for sharing. #ai #google #searchengine #seo #paidsearch #organicsearch #marketing #branding

Hocalwire Daily Roundup | Google Responds To Claims Of Google News Boosting Garbage AI Content Google has recently responded to allegations of its News platform promoting subpar AI-generated content. Concurrently, the tech giant has introduced a new Performance Max guide and updated various others, showcasing its commitment to refining advertising strategies. An insightful guide has also emerged, unravelling the symbiotic relationship between Google Trends and SEO, specifically tailored for news website publishers. Read More - https://lnkd.in/eaF2E_uz #roundup #ai #google #seo #websiteoptimization #newsrooms #api #googlesearch #googleads #digitalnews #hocalwire

🚨Recently, internal documents from Google’s search ranking algorithm were leaked, shedding light on some intriguing insights that could reshape our SEO strategies. 🔍 Key Takeaways from the Leak: 1. Quality Over Quantity: Google continues to emphasize the importance of high-quality content. Thin or duplicated content is heavily penalized. 2. User Experience Matters: Metrics like page speed, mobile-friendliness, and user engagement (think time on page, bounce rate) play a crucial role in rankings. 3. Authority and Trustworthiness: Backlinks from reputable sources and a strong E-A-T (Expertise, Authoritativeness, Trustworthiness) score are more critical than ever. 4. AI and Machine Learning: Google’s algorithms are increasingly leveraging AI to understand context and intent, moving beyond simple keyword matching. 📈 Implications for Your SEO Strategy: - Focus on Content Quality: Invest in creating comprehensive, valuable content that addresses your audience’s needs. - Enhance User Experience: Optimize your website’s speed and ensure it’s mobile-friendly to keep visitors engaged. - Build Credibility: Aim for backlinks from authoritative sites and demonstrate your expertise in your field. - Adapt to AI: Stay updated with AI advancements in SEO and consider how they can be integrated into your strategy. As the digital landscape evolves, staying informed about these changes is essential for maintaining a competitive edge. Let’s leverage these insights to refine our strategies and drive better results! #SEO #DigitalMarketing #GoogleAlgorithm #ContentMarketing #UserExperience #Backlinks #AI #SearchEngineOptimization #MarketingTips #TechNews

Google, the giant search engine company, announced its plan to crack down on AI spam content littering its search result pages. The company announced changes to its algorithm to deamplify websites that "feel like they were created for search engines instead of people." Maybe this means the first page of Google Search will become useful again? Crossing my fingers.Illustration: #AISpam #Google #Littering #Purge #SearchResultPages

To many in the media, that business model can feel offensive—especially when the AI-generated articles are posted at a domain where you used to write. Read more 👉 https://lttr.ai/APUMC #AiGeneratedArticles #NiceGuy #Seo #Google #Search #Tags #Tool—LargeLanguageModels—In #HairpinSFoundingEditor #AverageAmericanBlogger #Significant—AndConsistentlyProfitable—Purchase

A new year brings plenty of anticipated changes for SEO! In The SEO Works' latest blog we deliberate 2023 and look towards the year ahead... From the introduction of GA4 and the rise in popularity of ChatGPT… ...to Google's upcoming Search Generative Experience rollout, there's a lot to cover in the ever-changing landscape of search Find out more here - https://lnkd.in/gubQMtr3 #2024trends #seoexpert #digitalmarketing #digitaltrends