Oyedemi Julius, Dsc, FCIA, MCIPDM,Nipss’ Post

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Lagos Business School, Pan-Atlantic University

PERSON-TO-PERSON MARKETING INSPIRES A VERITABLE SALES BLAST In a fast-paced world like ours, reliance on digital technology, howbeit fast, limits human connection. More often than not, person-to-person marketing inspires trust and in turn sales. In the last edition of the Julius Oyedemi School of Strategy in Asaba, we explored person-to-person marketing, recommending it for our realtors/PBOs even as they employ other modern marketing approaches. Otherwise called face-to-face or in-person marketing, person-to-person marketing requires that a marketer personally promotes their product or service to their target audience. This can be achieved through large events such as trade fairs, conferences, expos, and even speaking to a small crowd or an individual. #JOSS #Asaba

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