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🌟 Insights from DMWF 🌟 We recently attended the Digital Marketing World Forum in London. Here are some of our findings and insights: 💡 Talk 1: Standing Out (with Steel Warriors) ◾ Community and values-driven approach. ◾ Emphasise a top-down understanding where leadership truly grasps the experiences of everyone in the funnel. ◾ Recognise the diminishing in-person community due to online interaction; leverage online platforms to initiate and then shift to offline spaces. ◾ Limited resources and budget demand greater creativity and boldness. ◾ We're seeing a decline in the art of creative advertising over time. ◾ We live in an attention economy – it’s crucial to nurture, listen to, and build with your online community. 💡 Talk 2: Marketing Funnel Essentials ◾ Understand your consumer first, then build your brand, and finally, evaluate the competition. ◾ Tactical strategy is crucial, requiring a careful balance between implementation and execution. ◾ "Measure twice, cut once" – strategic spending prevents costly mistakes. ◾ As marketers, we must emphasise the importance of strategic and tactical thinking, even if clients push for immediate results. ◾ Recommended read: “How Brands Grow”. ◾ With fewer resources, push for creativity and out-of-the-box thinking. ◾ Some of the best campaigns have thrived on minimal budgets. ◾ Smaller agencies/brands can be more agile and bold, potentially outmanoeuvring larger, more static companies. ◾ Emotional connection is paramount. Build connections with consumers by focusing on values and feelings over just the product. ◾ When discussing investments with clients, ask them to consider the consequences of not investing. ◾ Consistent visibility is essential – if you're not in front of your consumers, they will forget you. ◾ TOFU (Top of the Funnel) is vital, whether organic, offline, or paid – reach out to your audience; don’t wait for them to find you. ⚡ A Few Extras: Directing a Brand ◾ Consistent brand policing, shared values, and visual identity are critical. ◾ The Financial Times has maintained 120 years of consistency with its iconic pink paper. ◾ Brand ambassadors, how customers are greeted, and touchpoints – the details matter. ◾ Implement guardrails but trust local marketing teams to operate within them. #MarketingStrategy #BrandBuilding #MarketingFunnel #DMWF #DigitalMarketing

💡 Exciting news in the world of marketing: Byron Sharp brings fresh perspectives to traditional marketing theories and brand competition! Released this month, a new article titled "𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁-𝗕𝗮𝘀𝗲𝗱 𝗔𝘀𝘀𝗲𝘁𝘀 𝗧𝗵𝗲𝗼𝗿𝘆 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻" explores innovative ideas in brand strategy. It delves into a crucial topic that we've been helping our clients navigate: the balance between short-term performance campaigns and long-term brand investments. Here are the top 2 takeaways we found significant from the article: 1️⃣ 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗙𝗼𝗰𝘂𝘀: - Sharp's insightful research puts a spotlight on the limitations of strategies overly fixated on short-term performance metrics. This is seen in the discussions about shared customers, similar customer profiles, weak brand differentiation, similar satisfaction scores, and predictable loyalty patterns. - These observations suggest that short-term campaigns, which might target specific segments or rely heavily on differentiation, may not significantly impact a brand's standing in the long run. 2️⃣ 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: - The article implies that continuous advertising and ensuring product distribution are crucial for maintaining a brand's mental and physical availability. This is a long-term strategy rather than a series of short-term tactics. - The consistent application of these strategies is portrayed as key to sustaining market share and achieving long-term success. We strongly encourage diving into the full article 👇 🔗 [https://hubs.li/Q02fYVtY0] Struggling to find the right balance between your long-term and short-term investments? Let's connect and explore solutions together! 🤝 #BrandStrategy #PerformanceMarketing #LongTermSuccess #ByronSharp #BrandBuilding

It's time to rethink what we learned in school about marketing 🫨 Remember the 4P's we all learned as the holy grail in marketing classes? It's hard to believe, but this model was developed about 60 years ago. The world of marketing has evolved tremendously since then, and it's crucial that we do too. I just read a fascinating article by Byron Sharp, "𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁-𝗕𝗮𝘀𝗲𝗱 𝗔𝘀𝘀𝗲𝘁𝘀 𝗧𝗵𝗲𝗼𝗿𝘆 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻," and I love how it challenges these long-standing marketing theories and encourages us to adapt to the ever-changing landscape of marketing. It's a reminder that we shouldn't follow old models blindly. Instead, we need to constantly update our knowledge and strategies to stay relevant. This article is a great starting point for anyone looking to broaden their understanding of modern brand strategy and the balance between short-term efforts and long-term brand building. Change is the only constant in marketing, and it's time we embrace it! 🫂 #brandmarketing #brandstrategy #marketingtheory

Insights regarding of the struggles within marcom; balancing long-term and short-term investments 🔥

Actionable Insights Drive Revenue & Brand Loyalty. Stop guessing! Unlock the power of data-driven marketing research with Mindspot Research. Our latest blog shows how we translate insights into increased revenue, improved brand loyalty, and a competitive edge. Read it now: https://lnkd.in/eyXtut2e #MindspotBlog #MarketingResearch #ROI #ActionableInsights #BrandLoyalty 

At JK Premier Marketing, we understand that navigating the complex landscape of modern marketing requires a well-defined strategy. That's where our newest service offering - Strategic Consulting - comes in. Our seasoned team of marketing experts is here to analyze, strategize, and optimize your marketing efforts. Whether you're looking to expand your market reach, increase ROI, or enhance brand visibility, our tailored consulting services have got you covered. With a keen eye for industry trends, consumer behavior, and emerging technologies, we'll work closely with you to: Define Your Marketing Objectives Conduct In-Depth Market Research Develop Data-Driven Strategies Provide Expert Guidance Implement Solutions Continuous Improvement Whether you're a startup looking to establish your brand, a growing company seeking to scale, or an established business aiming to stay ahead of the curve, our Strategic Consulting Services are your pathway to marketing excellence. Schedule your 20-minute complimentary consultation at JKPremierMarketing.com. JKPremierMarketing.com #YourSuccessIsOurPassion #JKPremierMarketing #StrategicMarketing

Thrilled to share some insights from our digital marketing journey! 🚀 In the world of marketing, where brand awareness often takes the spotlight, it’s easy to overlook the tangible outcomes. But here’s the thing – while a significant portion of our budget is dedicated to digital marketing, we’ve always believed in the power of measurable success. Enter Grow And Glow Agency. 🌟 With their partnership, we’ve turned the tables on the traditional marketing narrative. Despite the chatter that positive ROI is a secondary goal, Grow and Glow has helped us prove otherwise. With direct sales that we can track, they’ve steered us towards a positive ROI that speaks volumes. So here’s to Grow and Glow – for making the ‘immeasurable’ measurable and showing that direct results can coexist with brand building. 📈 #DigitalMarketing #ROI #BrandBuilding #GrowAndGlowagency #ctrlvplano #virtualreality #smallbusiness #planotx

Discover the power of purpose-driven marketing! In a rapidly evolving market, brand loyalty is shifting. With the increase in digitization, more customers are shopping by price comparison, and selecting the cheapest option. 🔍 How can you get customers to remain loyal to your brand? The answer lies in a not-so-new but important strategy: purpose marketing. 💡 Click on the blog below to understand what it is and how you can communicate the value that your brand brings to your customers, making them choose to buy from you every time, regardless of price. At MGG Digital Consulting, we embrace purpose-driven strategies from the get-go. Our aim? To understand YOUR story, YOUR problem-solving prowess, and WHO you're selling to. It's about forging authentic connections rooted in shared values. Ready to transform your approach? Explore our services and let's craft a digital marketing strategy that resonates. #PurposeDrivenMarketing #CustomerLoyalty #DigitalStrategy

At JK Premier Marketing, we understand that navigating the complex landscape of modern marketing requires a well-defined strategy. That's where our newest service offering - Strategic Consulting - comes in. Our seasoned team of marketing experts is here to analyze, strategize, and optimize your marketing efforts. Whether you're looking to expand your market reach, increase ROI, or enhance brand visibility, our tailored consulting services have got you covered. With a keen eye for industry trends, consumer behavior, and emerging technologies, we'll work closely with you to: Define Your Marketing Objectives Conduct In-Depth Market Research Develop Data-Driven Strategies Provide Expert Guidance Implement Solutions Continuous Improvement Whether you're a startup looking to establish your brand, a growing company seeking to scale, or an established business aiming to stay ahead of the curve, our Strategic Consulting Services are your pathway to marketing excellence. Schedule your 20-minute complimentary consultation at JKPremierMarketing.com. JKPremierMarketing.com #YourSuccessIsOurPassion #JKPremierMarketing #StrategicMarketing

A business is about more than just making money, it’s about making an impact! Excited to tune into this discussion about what “making an impact” really means. How do you define and measure your business’s impact?