Senior Brand Strategist Seeking Full-Time Position | Formerly Saatchi & Saatchi | Passionate about Diversity and Inclusion and the power of social media, Tiktok | Available for Hire Remote and Hybrid
I love that more agencies are thinking in this way. In my opinion, fan culture and fandoms is how marketers should think about their audiences. Rather than just looking at general demographics, it's important to acknowledge that audiences are real people with real passions and fandoms towards specific activities or brands. We all have them and we know we as people gravitate to other likeminded people. When strategizing about audiences, our focus should shift towards understanding the specific interests and fandoms they are into. And ask ourselves, What kind of content are they consuming? What about it makes it resonate with them? This approach allows marketers not only to devise creative strategies and concepts, such as partnerships, ads, or engaging executions, to target these audiences effectively. More importantly, it enables marketers to gain insights into how to communicate and engage with them authentically. #lookingforwork #brandstrategy #seniorbrandstrategy #audienceinsights #marketing
Today we launch our new agency, Run Deep. An independent sport, entertainment and culture creative agency, backed by Mother. In a world where cultural credibility is brand currency, we run deep into fan cultures to help brands unlock the power and influence of fans. Fan culture is bigger than ever, but fan eco-systems have changed significantly; fragmentation of fan cultures reflecting the increasing diversity of fans and interests, new dominant channels, fan creation models, and fan activism on the frontline of social progress. There are more opportunities than ever to access these deeply engaged communities, but brands must run deep to build genuine connections. If you’re a brand looking to run deep into fan culture, get in touch. [email protected] https://rundeep.agency/