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Ex-Diageo, Building a Better Drinking Future, Beverage Consultant, Co-founder PARCH & Summerlong Supper Club ($2m restaurant charity), Creator Ketel One Botanicals, Forbes “Women Running The Liquor World”
Welcome to The Summer of Sour with the launch of our new Parch Spirits Co DESERT MARGARITA: a triple-citrus, tamarind combo that is so complex, tangy & satisfyingly salty you won't miss the booze. Try it today www.drinkparch.com & get your tastebuds tingling ❤️🌵🍊🍋🍋🟩Rodolfo (Rudy) Aldana
How do you lead from behind when the concept of leadership has a connotation of being ahead? Sounds like an Oxymoron doesn't it? However, if you think about how a shepherd leads its flock, it is typically from behind.
This is a scary concept especially in the food service business. How do you ensure that your vision is carried out to the last detail without driving it from the front?
I had the unique opportunity a few weeks ago to cater to the special guests at House on the Rock Church for the Spirit Life Conference. With an amazing lineup of some of my favourites like Bishop TD Jakes, Sarah Jakes Roberts, Nathaniel Bassey and Dunsin Oyekan; I had to ensure that the vision we agreed on internally was executed flawlessly leading from the back room.
Goal: Our vision for the event was to educate a mixed crowd of African Americans and Nigerians about the possibilities of Nigerian food.
Objective: To ensure that the food remained approachable with familiar flavours but pushing boundaries with some of the dishes using local ingredients.
Plan: Divided the team into the prep and execution. It was a 4-day event which meant all our procurement, prep for sauces, spice mixes and dough for pastries were done in bulk so each day, the execution was fresh.
Strategy: Eliminate error in execution for front and back of house. We recruited our strongest waiters for the event with a head waiter who coordinated the service flow. We had an operational lead at the back of house that was responsible for ensuring food freshness, appropriate serving temperatures and prompt service delivery.
Tactics: We considered the noise levels in the room during service time and a mixed crowd, we didn't want to make assumptions on food intolerances. We designed menu tent cards with the Canapé menu item printed boldly and the key ingredients listed at the bottom to enable guests read the cards. This was our way of designing for accessibility as well.
We employed sensory evaluation techniques to ensure we had a uniform experience for the design of the service.
Visual - The choice of gold platters and disposable but re-usable gold paper plates were intended to communicate elegance especially for the level of the event.
Smell - We used the same subtle but present perfume for all the service staff that interacted with all the guests. Our idea was if the guests noticed the fragrance the first few times, it could be used as an identifier for when our plates were coming out as there were multiple food vendors.
Taste - Representing Nigerian flavours in all our dishes was a must. Our pesto lamb/beef sliders were an instant hit but the pesto was made using efirin (scent leaves) and cashew nuts which brought a familiar but homegrown flavour profile to the dish.
Needless to say the event was a success and the team executed flawlessly. My biggest takeaway was "Execution really trumps strategy and it is indeed possible to lead from behind."
See for yourself:
White rum, gold rum, dark rum, spiced rum, flavoured rum. There are lot of versions of this popular sugarcane-derived spirit, which has a backstory that stretches back to the 17th century in the Caribbean. 🥃
Learn all about rum's story and how to enjoy it with our latest blog.
Calvados was one of the most interesting and surprising things I discovered during my year in Normandy - I hope many other Americans will also enjoy discovering this intriguing spirit!
Check out this article from Audrey Morgan on Liquor.com to learn more! https://lnkd.in/eqmjHxsk
Vino de Mezcal? Yes, please. Ancestral Tequila? Lets dive into that detail! We feel we can help simplify a rather complicated conversation. What do you think? Tag someone that might enjoy this information!
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Ooo we gotta try this!