Ballantine was founded in 1840 in Newark,
New Jersey, by Peter Ballantine who emigrated from Scotland.
Ballantine rented an old brewing site
which had dated back to 1805.
It was originally incorporated as the
Patterson & Ballantine Brewing Company.
Around 1850, Ballantine bought out his partner
and purchased land near the Passaic River
to brew his Scottish ale.
His three sons joined the business and in 1857
the company was renamed, accordingly,
as P. Ballantine and Sons.
By 1879, it had become sixth-largest brewery
in the U.S., twice as large as Anheuser-Busch.
In the mid-1960s the company went into decline.
It was losing market share to lighter lagers
with less alcohol content.
(Hmmm … sounds modern day familiar 🤔)
Despite advertising efforts to revive the company,
the owners agreed to sell the brand, the company,
and all their assets …
to the Falstaff Brewing Corporation.
The name would be used for the next 115 years,
until the company closed its brewery in 1972.
And that’s part of the history of beer in America.
“The best beers are the one we drink with fiends.”
— Stephen Carter King
Source: Beer History in America
#BeerHistory in #America #NewJersey
#Ballantine #ScottishAle #Falstaff
#Beer #CraftBeer #NonAlcoholicBeer #Cider
#Microbreweries #Taprooms #Brewpubs
#ConsumerBehavior #BrandAwareness
Slàinte☘️!
✦✦✦
Stephen Carter King
Chief of Growth and Marketing and Strategy
and ‘The Beerconomist’ & CEO of Beerconomy
• Market Analyst • Speaker • Futurist & Author •
with beer market trends, insights, data and forecasts
Publisher: The Beerconomist