Parents Insights reposted this
🎮 Unlocking the Next Level: Video Games as the New Marketing Arena... Video gaming is no longer just a leisure activity; it's a dynamic marketing frontier. 📈 Mainstream Gaming Boom: 73% of teens globally are gaming, dedicating an average of 70 minutes daily, marking a +23% increase year-on-year. 🎁 In-Game Brand Opportunities: With gaming's massive reach, branded in-game items like skins and avatars are becoming key touchpoints for engaging teen audiences. 🤝 Successful Collaborations: Case in point: Stranger Things x Fortnite, a hit among UK teens, showcasing how fandoms can be leveraged in virtual worlds. 🌍 Brands Entering Gaming Realms: Minecraft and Roblox offer a canvas for creative brand integrations, engaging a vast, dedicated player base. 🔮 Future of Gaming Marketing: As we look further into 2024 and beyond, expect in-game marketing to become a staple in brand strategies.
VP of Sales UK & EMEA @ Evolve Media (TotallyKidz & Evolve Media) - Kids Gaming | Entertainment | CTV OTT | Custom Solutions
7moIn game and around the game doesn’t have to be these huge, expensive integrations, either. So much potential for brands if they embrace the environment and think native first.