PATH’s Post

Did you know? • Only 11% of consumers are familiar with the term “circular economy.” https://lnkd.in/eTRqepkn • However, 85% of consumers reported altering their purchasing behavior over the past 5 years to be more sustainable. https://lnkd.in/gNEgUYTh This implies that while consumers respond favorably to sustainability efforts, they might not always understand the terms favored by industry insiders to reflect those initiatives. By helping your customers understand your sustainability-related plans and goals, they’ll be more likely to engage favorably with your business. #CircularEconomy #ReverseLogistics #CustomerSuccess #Communications #Sustainability #Vendidit

#ExtendedCarbonationShelfLife - one simple ingredient, 4-6 weeks of extra shelf life. Allowing your retailers to better manage their stock. Allowing you to enjoy fewer returns, reduce waste and have a more positive environmental impact - more here https://shorturl.at/clsEM

What Can We Do as Businesses to Take the Burden Off Consumers?

In today's world, where environmental awareness and #sustainable practices are paramount, every choice we make is examined for its impact on the planet. Among these decisions, opting for a wooden #toothbrush over a plastic one has become a surprisingly impactful choice. A #wooden toothbrush is more than just a means for cleaning teeth—it's a commitment to environmental care and personal health. Discover more in the article 👉 https://hubs.la/Q02wMKt-0

Which Type of Green Consumer Are You? Is there a difference between the type of green consumer you aspire to be and the type you actually are? As a society, how can we bridge the gap between our environmental aspirations and our actual consumer behavior? I believe we need to make it easier to be active green consumers! #green_nudging and making green choices as convenient and price-neutral as non-green options are essential steps. Great segmentation of consumer types from Forrester

Plasticity | Floyd’s Five Favorite Features This video shares a quick look at my 5 favorite features in Plasticity. https://lnkd.in/gTVGsvSR

Tomorrow is #EarthDay, and with everything happening in the world, it's easy to believe that none of your efforts can/will make a difference. Every action - no matter how small - has an impact and ripples. If you're looking for ideas to help this Earth Day and keep the momentum going beyond, check out this linked Google Slide, and Happy Earth Day! To your health and future! #PlanetvsPlastics

In the last couple of years, green claims have growingly become a pivotal factor in purchasing decisions. ❗ The Challenge: However, over half of green claims provide vague, misleading, or unfounded information, according to the European Commission. The first step to solve this challenge is to back your claims with data, ensuring transparency and credibility. The best way to do this is through cradle-to-grave life-cycle assessments. Now, the second step is crucial. How do you effectively communicate these results to your consumers? 🔝 Comparative Advantage: We believe that comparing products to the common practice is the most effective way to communicate the environmental benefits of choosing your product. It’s straightforward, clear and concise. See for yourself 👇🏽 ! What's Your Take? 💬 Share your thoughts! How do you think brands should communicate their environmental efforts? At Bearth, we're committed to making sustainable choices understandable for everyone. 💚🌐 Learn more: https://lnkd.in/dGZxesNk #GreenClaims #SustainableConversion #DataDrivenCommunications #ConsumerTrust #BearthImpact #TransparentChoices #SustainableConsumerism

What did you think of the #Stickermule email? (I'll post it in the comments if you haven't seen.) Research says that 82% of shoppers want a consumer brand’s values to align with their own. Most often, I see companies with DEI statements, or talking about their sustainability practices and eco-friendly packaging, etc. But, as someone who looks at websites for a living, I can't recall a single one that explicitly says their political party. Though, depending on how vocal and specific some brands are, one can sometimes figure it out 😉 Party aside, do politics belong in business? Where do you stand with sharing values and issues in your business? #business #values

What do consumers want? We conducted our 4th annual survey in the UK, and found at least one recurring theme: #Circularity is here to stay ⭕️ Take a look at this and other key findings: https://lnkd.in/dVyxmgk