Sorin Patilinet’s Post

Cannes veteran, Andrea Ching - Bloomberg Media's Global Head of Integrated Marketing weighs in on how to prepare for Cannes Lions International Festival of Creativity in this piece for The Drum: https://lnkd.in/giFrTZNc “Global marketing and advertising leaders convene at moments like Cannes for top-to-top meetings, to celebrate creative excellence, gain inspiration and set the agenda for the year ahead. My best advice is to not over-engineer your Cannes experience. Whether you’re taking part from the client, agency, tech or media company side of the business, universally my best business outcomes have arrived from the more serendipitous conversations that naturally occur when such a concentration of business leaders are gathered in one place at one time. Allow for those moments of connection and reflection. And remember that, as much as we are focused on driving results, at Cannes we are generally not focused on more transactional business - so when looking at success metrics you really need to look at a six-to-12-month window, if not beyond.”

Yesterday we had a great training on “How to establish yourself as a thought leader” led by BPIAs dynamic Communications Director Ethel Mwedziwendira. A few key takeaways: 1) What 2-3 things do you want to be known for? 2) Build your brand and portfolio to speak to your expertise on those things starting with hosting workshops with organizations/associations, nominate yourself as panelist at conferences, pitch opeds. These are all things you can google “how to” 3) Start where you are. You don’t wake up one day and end up on forbes (most of us anyway) you build and have an online presence of your impact. Plan it years out and set certain milestones as a goal. 4) Post high quality content (photos and written) across all channels. 5) Have a personal website (google sites is free or $12/year). 6) What comes up when you google yourself? What do you want to come up? We control what’s put out there and featured. Target outlets with audiences of interest. 7) Watch YouTube videos on personal branding and how to be a thought leader. 8) Hire a professional coach / PR specialist. 9) Follow/Connect with thought leaders in your industry. Cc: Mentorship and sponsorship (No one gets there on their own) Black Professionals in International Affairs - BPIA #thoughtleadership #PR #marketing #personalbranding

Little reminder to all join this great session!

OMG. Someone wrote something about Cannes without totally shitting all over it or saying "I remember when it used to be cool." (Me. I did.) Enter: 'Is everyone winning a Grand Prix except me? (A non-hating, pragmatic assessment of advertising and marketing awards.)' Here's that link now: https://lnkd.in/eKe6D4ms Here are some things they (I) said: "I’m not that into having affairs and licking MDMA off my hand. So I don’t tend to go to many industry events, period. But why does Cannes get all the shade when there are so many advertising and marketing award festivals playing a similar game? Is there anything more uniquely “broken” with Cannes than any of its competitors? Not that I’m aware of. I genuinely believe Cannes receives the hate and “I remember when it used to be cool” that it does because of the excess and debauchery of some of the behaviour that surrounds the festival. The world does not need more people hating on Cannes, or claiming they were there in the halcyon days. So, please, think of this as more as a ponder piece. Besides, I find it too convenient that most people berating awards and claiming they will never enter them, already have office shelves full of them. Award shows have always been great at distorting reality, making us wonder why we’re not all constantly writing award winning work that creates more impressions than 100x the population of planet earth. So, whilst I'm acknowledging that reality distortion, I’m not encouraging not entering. I’m just hoping I can inspire a slightly healthier mindset in people, that might in turn lead to less suffering and disillusionment. Perhaps go easier on yourself next year if you don’t win." #Cannes #Creativeagency #Advertising #Marketing #Creativity

The only award worth having is a Nobel Prize or an honour from the King. This was my knee-jerk response when I was asked about the value of awards for speakers, but I have done a total 180 on this view in recent years. In fact so much so that I became Ambassador for The Speaker Awards. And that's not because Elliot Kay has promised me Ferrero Rocher, but for the great work he, Simone Vincenzi and Lovelda Vincenzi are doing. Firstly I hesitated in getting involved, I waited a year to see how the Awards would unfold. In the second year I was a judge and I experienced how professionally organised and well structured the Awards are. So this year I volunteered to be Ambassador and I see these awards going from strength to strength. But why have I done a 180 and why these awards? It's because of the intention behind them. The intention is to elevate speakers, to shine a light on the work they do, to celebrate the skills and hard work of experts who speak. It's not a money making exercise. I'm also impressed by the network of people involved who are all willing to give their time and experience for free to support this initiative. So this is why I am a supporter but why as a speaker should you care or even enter? Here are 5 reasons why it is worth participating: 1. Elevate Your Brand: Winning or even being nominated for a Speaker Award is the speaking industry is a mark of quality, excellence, and distinction that sets you apart in a crowded market. 2. Boost Your Credibility: Awards serve as a third-party endorsement of your expertise and speaking expertise. 3. Expand Your Network: Participating in awards puts you in the room (virtual or physical) with other top-tier professionals. It's a chance to connect, collaborate, and create new opportunities with peers, bookers, and industry influencers who can open doors you didn't even know existed. 4. Enhance Your Marketing: Winning an award or even being shortlisted is a powerful marketing tool. It's a story that can enhance your speaker profile, feature in your press releases, and shine on your social media platforms, making your speaker brand more attractive to conference organisers and event planners. 5. Personal Growth: The process of applying for an award is in itself a valuable exercise. It encourages self-reflection, helps you fine-tune your message, and sharpens your focus on what makes you unique as a speaker. Think of it as a personal workshop where the end product is a clearer, more compelling speaker brand Entries close on 21st April so what are you waiting for? Here's the link:

Public speaking—it's an art, a crucial leadership tool, not merely a way to convey information. It’s about sparking change, sharing ideas with unmatched clarity, and igniting passion in others. The real challenge? Not just speaking, but captivating an audience, guiding them on an enlightening journey, and leaving them profoundly inspired. At JCI, we champion the transformative power of public speaking. We create safe, engaging platforms for individuals to refine this indispensable skill. From an arresting introduction, through a narrative that commands attention, to a conclusion that’s unforgettable—every element matters. Each speech is a unique chance to share your vision, challenge norms, and distinguish yourself. The journey from national competitions to the prestigious JCI (Junior Chamber International) World Public Speaking Championship transcends mere rivalry. It’s a pathway to personal growth, self-discovery, and amplifying your voice in a world eager to listen. Your voice has the power to transform thought into action. Speak up—because the world isn’t just listening. It’s waiting for what you have to say. *The visual is a special moment for me, as the national president of JCI Türkiye | Genç Liderler ve Girişimciler Derneği on a day when we celebrate October 29, the day the Republic of Turkey was founded, I am making my first presentation as a leader of the organzination at the opening with the participation of nearly 300 members. It was one of the beautiful moments when we experienced our unity of feeling in the whole hall.

What does Graduation and the Cannes Lions Festival have in common? 🎓✨ As graduation season unfolds, it’s a poignant time to reflect on the journeys we embark on, both personally and professionally. This photo of me with my father at my high school graduation is a cherished reminder of those who have been pillars of support and wisdom in my life. Inspired by the work of Lucia Knell and Gabriel Reilich of Upworthy by a project to find the best of humanity (which will be released as a book later this year), I am looking so forward to a conversation with Mindy Nguyen , Robin Lickliter along with with other brand leaders at the Cannes Lions International Festival of Creativity. Hosted by Sparks we will explore the theme of generosity from both a personal and brand perspective. It's a theme that resonates deeply, as we contemplate the impact we aspire to make in the world and the role of media and partnerships in that equation. As we collectively think about the opportunity to work together within the industry, it’s crucial to remember and appreciate the good people who make our journeys meaningful. A list of just a few who have made my advertising journey meaningful.🥰 Max Schorr, Naomi Yasuda, Jessica K. Laufer, Lisa Sherman, Jill Kelly, Jacki Kelley, Shelley Zalis, Caroline Dettman, Amber Coleman-Mortley, Laura Desmond, Liz Heller, Andrea Sullivan, Kristen O'Hara, Lorraine Twohill, Jessica Sibley, Christine C. Cook, Carolyn Everson, Karen Doolittle Who has been that person for you? Who has shared words of wisdom that you carry with you? #GraduationSeason #CannesLions #GenerosityInAction #Mentorship #Upworthy #Good

Smart peoples & Smart brands always think about their reputation and invest in it. Because they know Reputation drives Revenue! The founder of the Virgin group, Sir Richard Branson knows how important this is. That's why he said “Your brand name is only as good as your reputation.” According to ICCO World PR Report, CEOs are considering their reputation as their most valuable assets. So they are investing in corporate reputation. Lets take a look why is reputation so important. # A great reputation boosts consumer loyalty and trust. # A great reputation increases your pricing power. # A great reputation sets you apart from your competitors. # A great reputation leads you to more organic sales through positive word-of-mouth. # A great reputation helps you to get profitable collaboration which helps you in crisis management. # A great reputation helps you to acquire top talents in the market and ultimately gives you a satisfied work force. So it's time to think and invest more in your brand's reputation. If you want to know more about this, how does it work in detail or how can you do this? DM me, I will happily help you with my best. Or Follow Mohammad Moshiur for future posts about this topic.

🔎📊 How do you measure success in a digital world that’s everchanging? Join leaders from Nielsen and TikTok at Cannes Lions for an in-depth discussion on navigating the shifting digital landscape. Insights from Nielsen’s 2024 Marketing Report await! https://bit.ly/4aU2nM6

Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health