Patricia Galas’ Post

Distinguish your hotel with private-labeled water – a refreshing marketing strategy. Showcase your brand with every sip, leaving a lasting impression on guests. Personalized water bottles not only enhance guest experience but also serve as a unique promotional tool. Elevate your hotel's image and ensure your brand remains in the hands – and memories – of every visitor. Stay hydrated, stay memorable – that's the power of hotel marketing through private-labeled water.

Guiding Lights: Mastering Marketing Strategies for Hotels Near Holy Mosques

Of course…

Of course!

Hygge by Ovolo Hotels is now a winning marketing campaign at HM Awards 2023! When our team started crafting a winter campaign, Shivang Jhunjhnuwala shared a concept of “hygge”, the Danish practice of creating a calm, comfortable time with the people you love, experienced with an absence of frustration or overwhelm. Change this term, and that’s exactly what Ovolo’s effortless living is all about. It was a perfect alignment. Hygge campaign was first launched in Australia from July to August for the winter season, and it’s coming to Hong Kong this winter too. Creating a winning marketing campaign is not just about catchy slogans and flashy visuals. In fact, hygge is executed in the completely opposite direction - it embraces simplicity and the power of subtle details that evoke a sense of comfort. With hygge, guests get all Ovolo perks needed for the effortless living. One of them is social hour with signature winter cocktails like chocolate martini, mulled wine, or hot chocolate. Plus, everyone receives a piece of hygge to take home - whether it’s a cosy blanket or warm slippers. Through hygge, we connect to our guests on emotional level, and that’s priceless.

Want to know what it’s like to have O’Rourke create a custom marketing strategy for your hotel? You need to read “The Decision Maker’s Guide to Working With O’Rourke Hospitality Marketing.”

HOTELS spoke with BWH Hotels' CMO Joelle Park to learn how its latest media campaign, "Life's a Trip," came to life. Read the full story: #HOTELS #hotelnews #hospitality #hospitalityindustry #hotelindustry #hospitalitynews #marketingcampaign #bwhhotels

Title: “Venice’s Fee Surge: A Clever Marketing Twist Turns Stress into Exclusivity” The upcoming introduction of a tourist fee for day visitors in Venice might initially cause stress. Visitors will need to purchase a QR code in advance to enter the city. This change does not affect hotel guests, only day visitors. This presents a unique opportunity for cruise companies to transform this stress factor into an exclusive service offering. By handling the acquisition and management of the QR code, they can create an on-the-spot VIP experience that alleviates worries. In addition to traditional advertising for the Venice excursion on the ship, the new tourist fee offers a unique chance to introduce an additional promotional element. Cruise companies could launch a separate campaign that highlights the ease and comfort of the QR code service: “Need your QR code? No worries, we’ve got you covered!” This campaign not only enhances the appeal of the Venice trip but also strengthens feelings of carefree comfort and security. Passengers no longer see the five euros as a burden, but as part of a thoughtfully designed service that enriches their stay, boosts well-being, and increases anticipation.

Custom branded towels are more than just a practical amenity; they are a powerful marketing tool that can significantly enhance your hotel's brand and guest experience. Here’s how you can leverage custom branded towels to create lasting impressions and promote your brand: