I don’t normally share these things, but I find this incredibly humorous.
Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management
What a great ad for Visit Oslo. Rather than a backslapping celebration of the city (like most tourism ads), they decided to make fun of themselves. Humour is such an underutilised feature of modern advertising. Yet funny ads are 11% more distinctive (Kantar), with 90% of people more likely to remember them (Oracle). Seeing as one of the main reasons Millennials and Gen Z use social media is to find funny content (GWI), why are most brand ads so serious?