Patrick Toomey’s Post

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Executive Director at Institutional Property Advisors (IPA) - I sell shopping centers!

I don’t normally share these things, but I find this incredibly humorous.

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Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management

What a great ad for Visit Oslo.   Rather than a backslapping celebration of the city (like most tourism ads), they decided to make fun of themselves.    Humour is such an underutilised feature of modern advertising. Yet funny ads are 11% more distinctive (Kantar), with 90% of people more likely to remember them (Oracle).   Seeing as one of the main reasons Millennials and Gen Z use social media is to find funny content (GWI), why are most brand ads so serious?

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