Patrick Vohden’s Post

The way consumers #search is changing—they're now starting their discovery journey everywhere from #social to #retailmedia platforms like #Amazon. Download our latest white paper to find out how #media is converging (and how to take advantage). https://ow.ly/MSA850RPjjy

About this time, you’re going to start seeing all the “best of…” lists come out for 2023, and I want to kick us off with the “best of” marketing. Enter: The Two Percent Marketing Awards. For the next 10 days, I’ll be counting down the top 10 marketing moments from 2023 and what we can learn from them. #10 is this Amazon ad. In the holiday spirit, I had to share this ad from Amazon. It brings a tear to my eye every time I see it. Your marketing campaigns need to make people feel something, and this one certainly does. Apply To Your Business: Make people feel something with your marketing. Emotional connections get stuck in peoples’ heads and they’ll memorize your offer. Drop in the comments–which marketing campaigns do you think made the list?

Don't let your competition knock you out - let btr media “Punch Them Out” for you! 🥊 As someone who has spent most of their career in Amazon Advertising, I know the importance of having a strong team that’s always in your corner. That's why I chose to work at BTR Media. They are transparent and go all out to help their clients achieve their goals. 🙌🏼 If you're an Amazon brand or seller, BTR Media has always got your back. But if you're looking to blow your Advertising goals out of the water this year, we want to fight for you! 👊🏼💪🏼 At BTR, transparency is key. We don't necessarily want the biggest brands or sellers; we want to work with those who strive to be their absolute BEST! 💯 Looking for a team that will go above and beyond to help you succeed? Give BTR Media a shot! Even if we can't help you, we will do our best to connect you with someone who can. (We’ve got connections 😉) 👉🏼 Let BTR Media be your secret weapon in the Amazon Marketplace! Reach out today and see what we can do for you. (Ps, Mike Tyson Punch Out is 100% the Best Video Game Ever Made) 🔥🔥🔥 #amazonadvertising #amazon #amazonads #retailmedia #agency

Imagine a world where an unstoppable force drives your choices, dreams, and the latest trends. That force is modern advertising—the beating heart of the marketplace. 🌐 It's everywhere, seamlessly blending into our lives with its digital magic ✨, reshaping how we think, act, and buy. Modern advertising doesn't just knock; it’s the charming guest at the party 🎉, whispering about things you never knew you needed. #AdMagic #MarketPulse #DigitalInfluence #ConsumerTrends #MarketingEvolution #AdInnovation #AmazonPPC #FacebookAds

Today I’m in the mood to take another trip down Memory Lane. Can you believe it's been more than 25 years since the Internet started creeping into our lives? And on this day in 1996, Yahoo! ran TV ads with the catchy tagline: "Do You Yahoo?" It’s the first real example of the internet hitting the mainstream. Back in '95, when Yahoo! burst onto the scene, it was the OG web services provider. From its humble beginnings in a dorm room to becoming a household name, Yahoo! was THE place to go for all your online needs. Whether you were checking the latest news, catching up on emails, or diving into the world of sports, Yahoo! had you covered. And let's not forget Yahoo! Search – the trusty sidekick that helped us navigate the vast expanse of the World Wide Web. Yahoo! was firmly at the forefront of the Internet boom in the '90s. But like all good things, its reign eventually came to an end as better ways of doing things emerged. Still, Yahoo!'s legacy lives on, reminding us of a simpler time when the Internet was just starting to flex its muscles. Do you remember life before the internet? Or does the thought of that horrify you? https://zurl.co/QqtO #Yahoo #ThrowbackThursday #DoYouYahoo

Today I’m in the mood to take another trip down Memory Lane. Can you believe it's been more than 25 years since the Internet started creeping into our lives? And on this day in 1996, Yahoo! ran TV ads with the catchy tagline: 'Do You Yahoo?' It’s the first real example of the internet hitting the mainstream. Back in '95, when Yahoo! burst onto the scene, it was the OG web services provider. From its humble beginnings in a dorm room to becoming a household name, Yahoo! was THE place to go for all your online needs. Whether you were checking the latest news, catching up on emails, or diving into the world of sports, Yahoo! had you covered. And let's not forget Yahoo! Search – the trusty sidekick that helped us navigate the vast expanse of the World Wide Web. Yahoo! was firmly at the forefront of the Internet boom in the '90s. But like all good things, its reign eventually came to an end as better ways of doing things emerged. Still, Yahoo!'s legacy lives on, reminding us of a simpler time when the Internet was just starting to flex its muscles. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo

Today I’m in the mood to take another trip down Memory Lane. Can you believe it's been more than 25 years since the Internet started creeping into our lives? And on this day in 1996, Yahoo! ran television ads in the US with the catchy tagline: "Do You Yahoo?" It’s the first real example of the internet hitting the mainstream. Back in '95, when Yahoo! burst onto the scene, it was the OG web services provider. From its humble beginnings in a dorm room to becoming a household name, Yahoo! was THE place to go for all your online needs. Whether you were checking the latest news, catching up on emails, or diving into the world of sports, Yahoo! had you covered. And let's not forget Yahoo! Search – the trusty sidekick that helped us navigate the vast expanse of the World Wide Web. Yahoo! was firmly at the forefront of the Internet boom in the '90s. But like all good things, its reign eventually came to an end as better ways of doing things emerged. Still, Yahoo!'s legacy lives on, reminding us of a simpler time when the Internet was just starting to flex its muscles. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo

For the last several years, a trend has emerged where brands have positioned themselves as part of the holiday season by adopting a "holiday card" aesthetic in their TV advertising, focusing more on emotional connection rather than direct product promotion. Below are two very well done examples for this holiday season that will have you running for a box of tissues. Joy Ride | Amazon Holiday Ad https://lnkd.in/gm2tEkRa Many have classified this ad as a flop. I think it's one of the most effective TV ads I've ever seen. It places the Amazon brand front and center, seamlessly integrating it without interrupting the ad's narrative or flow. Strategically, the moving storyline and emotional connection will pull at consumer's heartstrings, helping to drive sales and further build brand loyalty. A Holiday to Remember | Chevrolet https://lnkd.in/gPTyKdAA This Chevrolet ad may be the most deeply moving TV ad I’ve ever seen. Created in collaboration with the Alzheimer's Association®, the ad showcases the often unseen struggles people living with Alzheimer's and their families go through, especially around the holidays, as well as the resilience and unwavering love that bind families together. Featuring powerful storytelling and a beautifully crafted narrative that touches on an important social issue and human experience, the spot not only resonates emotionally, but also cleverly and subtly reinforces the brand’s identity to build brand affinity without the use of overt product messaging. So, what do you think? Also, what other favorite and strategically effective ads have you've seen this holiday season? #vendaragroup #consulting #strategy #branding #marketing #events #corporatesponsorship #agencylife #holiday2023 #holidayseason #holidayadvertising

🌎 If you’re a marketer ANYWHERE in the world, what’s the one thing you can learn from Super Bowl advertisers? (Hint: it’s not shoving your ad full of A-list celebrities or hiring blockbuster Hollywood movie directors). It’s this 👇 🏈 Don’t let the brand fall by the wayside in the pursuit of creativity! 🔗 The evidence makes it clear that short- and long-term effectiveness is a function of building mental availability, and eliciting emotion and ‘happiness’ is only one part of this equation. 🇺🇸 Ensuring your brand will be remembered is the other critical factor. And U.S. advertisers do this better than any other country across the globe. 🏈 The most effective ads across three key verticals we tested during Super Bowl LVIII perfectly demonstrate the wide variety of mechanisms available to advertisers for ensuring the brand will be encoded into people’s memories: 🍺 Budweiser (brought back an iconic brand asset — its Clydesdale horses) 🧀 Doritos (made the product’s irresistible flavor the story’s hero) 🛵 Uber Eats (seamlessly weaved the brand and its core proposition into a clever narrative) Want to learn more about the most effective advertisers of Super Bowl LVIII? Follow Cubery 🤌

Here’s the true story behind the worlds most famous Super Bowl ad. The Apple board of directors tried to kill the “1984” ad. It just so happened that Fred S Goldberg, the ten Apple account director for Chiat Day, started his career in research. So he commissioned a well-known testing company to conduct their standard test of the commercial. The “key predictive” measure of commercial effectiveness was what they called the pre/post performance change. The norm for all 30 business commercials at the time was 29 (with a range between 13 to 43). The “1984” commercial scored a 5. According to the testing company, it was the single worst business-to-business commercial that had ever been tested in their system. Or as they put it: "An unpersuasive research failure of the highest magnitude." So much for the validity of quantitive testing procedures. But just because Fred started his career in research didn't mean he was an idiot. He never told anyone at Apple they were conducting the test and never showed the results to anyone. Not even to Steve Jobs. Not that that mattered. Because according to Fred, even if he did “it would have simply reinforced his personal belief in judging things from the gut and intuition, and not relying on ‘scientific’ tools like creative research. From the first moment, Steve saw the idea, he knew it was ‘insanely great.’ So he and Woz went over the board and paid for the spot placement themselves. Which, by the way, did run more than once. Apparently, Steve also paid to have the ad run several times before the Super Bowl, especially in Boca Raton, Florida. Wy Boca? Because it was where IBM's headquarters were located at the time. Read more about this and other surprising “1984” facts in Fred’s book “The Insanity of Advertising.” Link to book in comments. #onebookaweek 👍 to share #advertising #creative #research #data #marketing #tvc #accountexecutives