Patrick Schwarzenegger’s Post

Rebrand —-> Retail !! So exciting to launch in all the Sprouts Farmers Market stores!! What an awesome accomplishment !! Starting DTC has been an awesome journey and learning experience - but the time has come for us to be on shelves. And man oh man do the new bars look so beautiful on shelf!! The learnings continue! Thank you to the Sprouts team & @seanlyons for believing in us!

Today we rebranded MOSH ! We’ve spent the past year listening to consumers and their wants/needs. Below is how we changed 1. Add More Brain Health Ingredients: Our consumers loved our mission and our product but wanted more out of It. We added Cognizin Citicolin and now we are the only snack / bar on the market with claims to support a healthy brain! 2. More delicious: we made the tough decision to go from 1G of sugar to 3G of sugar. While still being incredibly low, we did this ultimately to improve taste. In the end of the day the consumer wants what tastes best! 3. Less Call Outs: our first packaging had every call out possible. 8 different ones to be exact. Now we have 3. Protein. Sugar. Brain Superfoods. This allows us for way more real estate for food, imagery, and larger logo. 4. Easier to find on shelf: consumers had a hard time distinguishing our different bars. we went ahead and made each bar colored towards its specific flavor. We made MOSH way way bigger so It was easier to find and remember our name! Go try our new flavors & new MOSH 2.0! Thank you to kat karpati Nicole Flores Flock Creative Laura Setzfand

Shark Tank! Always been a dream of mine to be on this show. I envisioned being a Guest Shark - but hey— presenting MOSH will suffice ! In All seriousness- what a fun time! I dragged my mom and It was the first time I’ve seen her nervous to be on camera. Go check us out ! and hopefully we’ll raise a lot of awareness and money for Alzheimer’s tonight ! X Tonight 8pm east!

COULDNT BE MORE EXCITED ABOUT THIS ANNOUCMENT!!! WHITE LOTUS! My next show!! Dream come true. This has been my favorite TV show the past few years. Every time we watch my family annoys me saying “why aren’t you on this show!! Would be perfect!!” Well. Voila. So excited for this

She said yes !

Giving Tuesday! We’re excited to announce that @moshlife has donated $100,000 to Alzheimer’s research! We started this company with a mission. To raise money for Alzheimer’s and educate consumers about what they eat impacts their brain. Proud to say that with everyone’s support we are able to donate this large 6 figure check for brain health research!

Now that the Actors Strike is done.. I wanted to thank everyone that watched GEN V! I appreciate everyone that reached out and sent me messages! If you haven’t watched It yet — go check It out! On amazon prime!

“I cant believe I just did that” - My mom after her first sampling demo. But later on, once we were done and carpooling back to the office, she said she learned more in the two hours of doing a sampling than years of reading reviews online. Its really true. DTC has plenty of benefits. Im glad we started that way. But getting in front of individuals is truly eye opening. Speaking with consumers face to face. Hearing what they like. What they didn’t like. Why they purchased. Why they wouldn’t purchase. How much they loved the mission and the mother son story. Getting feedback on product and ingredients. For any company out there. I’d recommend having every person that works at your company do a demo ‘ sampling day. You learn so much.

Today is World Alzheimer’s Day. At Mosh, our mission is simple, getting everyone to think about their Brain health. Today we’re excited to launch our newest line of PLANT BASED BARS!! By launching these new flavors, fully vegan, It allows us to attract a new customer, that to this day has not been able to purchase our bars. Check them out!! https://lnkd.in/gTfRPbrw