Today we rebranded MOSH ! We’ve spent the past year listening to consumers and their wants/needs. Below is how we changed 1. Add More Brain Health Ingredients: Our consumers loved our mission and our product but wanted more out of It. We added Cognizin Citicolin and now we are the only snack / bar on the market with claims to support a healthy brain! 2. More delicious: we made the tough decision to go from 1G of sugar to 3G of sugar. While still being incredibly low, we did this ultimately to improve taste. In the end of the day the consumer wants what tastes best! 3. Less Call Outs: our first packaging had every call out possible. 8 different ones to be exact. Now we have 3. Protein. Sugar. Brain Superfoods. This allows us for way more real estate for food, imagery, and larger logo. 4. Easier to find on shelf: consumers had a hard time distinguishing our different bars. we went ahead and made each bar colored towards its specific flavor. We made MOSH way way bigger so It was easier to find and remember our name! Go try our new flavors & new MOSH 2.0! Thank you to kat karpati Nicole Flores Flock Creative Laura Setzfand
1. Which is most popular? 2. What’s your personal fav? (I’m gonna swipe)
Patrick Schwarzenegger "claims to support a healthy brain" sounds awesome! Let's support those claims with #RealWorldData ! The functional snack category is ridden with exaggerated & false claims but some products really do provide consumers benefit! The best way for #functional brands to stand out from the competition is by collecting longitudinal data from hundreds of customers who use their product on a regular basis & advertising with that data. Are you doing sampling campaigns? Giveaway promos? Ambassador programs? #1 mistake with promo launch campaigns?.. giving away product without collecting data from the samplers! So easy to do, & so informative for the brand, yet so overlooked. #data as a differentiator. #RWD for the win
Brad Magers
1w
Love the new packaging! I'm a big fan of your product. Let me know when your ready to be on billboards all over town!
So proud of this team! Looks so good and tastes amazing!!
kat karpati
1w
It's always easy making products you personally love and believe in shine. Thanks for being incredible clients Patrick Schwarzenegger Laura Setzfand. We're so glad to be part of this bigger mission. Let's go! 🚀
Sara Brooks
1w
It looks great - congrats 🎊
Love the new branding 🙌🏻
Good packaging is SO important!!! Love this analog from RXBAR and hope your rebrand delivers similar results, Patrick Schwarzenegger (if you didn't see it: https://www.linkedin.com/posts/jasonfeifer_this-famous-redesign-led-to-a-600-million-activity-7203757124605071361-XHq2?utm_source=share&utm_medium=member_desktop)
Food Science Industry Consultant @ A La Carte Connections | Certified Culinary Scientist, Certified Food Scientist
1wa few extra grams of sugar goes a long way in taste and texture. Too many bar companies make the mistake of going too high in protein and too low in real sugar and the bar ends up not tasting great. You have to sometimes push it a bit to get to a great tasting product that people will buy more than once.