Thank you Nicola Mendelsohn CBE for the chat. We marketers like to package and position everything we do as strategic and deliberate….hah! That isn’t just unrealistic, it’s boring! I am pretty sure my ratio of strategic to opportunistic is 1:2
It’s not about upper funnel or lower funnel - you need both to drive performance for your brand. Tune in to our latest episode of Performance Talks with Nicola Mendelsohn CBE to hear how Warner Bros. Discovery tunes in to the voice of the customer to drive Max subscribers and tips for how marketers can make the most of the latest performance tools [HINT: they’re just ingredients - YOU are the chef]. See the full interview here: https://go.fb.me/ztyn68
Global Communications Strategist | Driving Business Impact for Disruptive Brands & Ambitious Leaders
1moWell done. And you barely touched your hair! 😉