Paul Brooks’ Post

Earlier this week, our CEO Samuel Knights sat down with Retail Week to spill the retail media tea ☕️ With our client Co-op announcing the launch of the UK’s first retail media network in the convenience sector, Co-op Media Network, Retail Week looks at the benefits of retail media for both retailers and brands. In the wake of Apple eliminating third-party cookies and Google starting to phase them out too, Sam talks to the opportunity for brands to tap into privacy and GDPR-compliant sources of digital data, aka retailer loyalty schemes, to target their customers efficiently 📈 Also featured: Dean Harris, Co-op Media Network Susanna Moan, Currys plc Nick Morgan, Vudoo Craig Macdonald, McKinsey & Company Also mentioned: 📄The global retail media market forecast from Boston Consulting Group (BCG) Group - "The global retail media market is expected to reach $100bn (£78.5bn) by 2026" 📄Predictions from GroupM's June 2023 report - "Brands will spend £6.5bn on retail media in the UK by 2027" Read the full article now 👇 🔗 https://lnkd.in/gcXBuXNc

Is in-store advertising one of the biggest opportunities in the new era of retail media? Evan Hovorka sat down with Marketing Dive Senior Reporter Peter Adams earlier this week at #NRF2024 to discuss this and more.   💡 According to Evan, in-store is by far the larger conversion location. “A lot of the traffic, the time spent, the impressions and the conversions are in that store center.”   Momentum for the #retailmedia market—once again a hot topic at the National Retail Federation's Big Show—is not slowing down. U.S. retail media ad spend is likely to double between 2023 and 2027, reaching $109 billion, according to Insider Intelligence.   Full story in Marketing Dive ➡️ https://lnkd.in/gp5y2ZfR   #NRF2024 #NRFBigShow #RetailMediaNetworks

Correct ad placement is now the greatest challenge facing retailers and advertisers—imagine the power of ads showing at the right place and the right time! Yes, relevance matters 👀 PubMatic's latest 'Inside Retail' survey from March 2024 dives into this topic, revealing some fascinating insights: 🛒 #RetailMedia is leading the pack, outperforming other media types like news. 🛒 34% of shoppers are either curious or informed about retail media. 🛒 41% of shoppers engage with multi-brand retail sites like supermarkets. 🛒 Younger families with kids show higher engagement with retail media. 🛒 Retail websites are about 50% more effective than #SocialMedia in generating responses like clicks and purchases. 🛒 Retail media is especially impactful for young shoppers (72%) and middle families (73%). #retail #retailmedia #pubmatic #shoppermarketing #CPG #grocery #commerce #retailnews

Retail media has seen a massive shift in recent years from being a buzzword to a must-have for every food retailer in the industry. With expected market growth of 12% annually to an estimated share of about $140 billion in 2026, according to Bain & Co., retail media will pick up share from other digital advertising channels and likely surpass television as a go-to form of advertising in the process. #retailmedia #instoreactivation

Any company with sizeable first party data could become a media network. Retail seems to be a natural extension. === And the list of retail media networks is only growing. Companies are sitting on mounds of first-party data, increasingly ready to shop it around to advertisers to drum up alternative revenue streams. Notably, Google’s third-party cookie is on the verge of extinction, making first-party data as valuable as gold to advertisers, who are scrambling to identify alternative ways to find and target audiences. It’s estimated that there are more than 200 retail media networks at this point, according to Mimbi, a retail media intelligence platform, with major players in the game being, of course, Amazon, Walmart, Instacart, Kroger and Target. Other non-retail companies are also throwing their hats into the retail media network ring, including financial institution Chase, which launched Chase Media Solutions in April, and travel company United Airlines, which launched its own network called Kinective Media. And this year, department store retailer Saks launched Saks Media Network, convenience store retailer Wawa introduced Goose Media Network, T-Mobile set up T-Mobile Advertising — the list goes on. #advertising #programmatic #medianetwork #retail

The Covid-19 pandemic turned the entire retail industry on its head as stores shuttered while online orders soared. As online shopping became a staple, e-commerce sites grew into some of the most valuable online real estate for advertisers seeking to engage buyers on retail platforms. Four years later, retail media continues to grow at a remarkable pace, becoming a hot buzzword in the ad industry. But before delving into why, it’s important to clarify the difference between retail media and retail data, and the role they both play in retail media networks (RMNs). Ellen Mulryan, the senior director of data partnerships for The Trade Desk, explains retail media as advertisements purchased on retailer platforms, like Walmart.com. https://lnkd.in/gabfEHAr #retailmedia #datapartnerships #TradeDesk #EllenMulryan

Retail data’s ascent to the upper echelons of European advertising is here; now, the question is how the industry can use it. In the last three months, British retailer Sainsbury's’s loyalty arm Nectar, last-mile delivery app GoPuff and German retailer REWE have announced retail data integrations with The Trade Desk, enabling advertisers to leverage shopper data for off-site targeting across the open internet. They join the likes of Ocado, Glovo, Rossmann and Schwarz in opening up access to their shopper data to advertisers in a retail media wave that is sweeping Europe: https://lnkd.in/eBG8SpJ6

#RetailMedia doesn't just offer a high-margin, secondary income stream for retailers—it's poised to gain an "enormous advantage" because of its access to first-party data. Dive into Megan Clarken's insights on the growth of retail media, the evolving landscape for marketers post-third-party cookie changes, and more industry predictions in Mumbrella’s piece.

#RetailMedia doesn't just offer a high-margin, secondary income stream for retailers—it's poised to gain an "enormous advantage" because of its access to first-party data. Dive into Megan Clarken's insights on the growth of retail media, the evolving landscape for marketers post-third-party cookie changes, and more industry predictions in Mumbrella’s piece.

In this article with B&T, Peter Barry explores the promising future of retail media in Australia—a rapidly evolving sector that offers significant opportunities for both advertisers and retailers. https://lnkd.in/gQeRP6zW