Paul Campbell’s Post

BRANDS ARE STILL IN THE HOUSE? Private label continues to grow and they are the game-changer of the grocery in Europe. Circana (MAT ending December 2023) is telling us that PL sold in the six main european countries 138,9 billion units for a value of 258,1 billion euro...How did it happen? It happened that the brands aren't acting like leaders, thought-leaders. It happened that retailers labels became by far more innovative, more sustainable and closer to the customers. On the other hand, the manufacturer, instead of being innovative, started the path of being a supplier and to follow.. really a strange story.. Nevertheless exceptions are still interesting stories to tell.. Kraft Heinz with Absolut Vodka is one of them (only a leader mentality can create the project!) #innovationmarketing #branding #leadership #plma #retail

A PepsiCo vezetői látogatása energizálja a TCPL üzem csapatát Discover how the recent leadership visit from PepsiCo energized the TCPL plant team and provided valuable insights for potato industry... https://lnkd.in/eVcigDxZ

Gear Up for the Mondelez Supply Spark Case Launch! 🎓 Exciting times ahead! Join us on Thursday, 8th August from 6:00-7:00 PM as Mondelēz leaders brief you on the ins and outs of the case study and what it takes to ace the competition. This is your chance to gain exclusive insights, ask questions, and start strategizing your winning approach. Don't miss out on this session—your journey to supply chain brilliance begins here! 🌟 #Mondelez #SupplySpark Mondelēz International | Girinath Deshpande | Pratiksh Kayan | Nishant Doorwar | Abhinav Srivastava | Mischell William | Dr. Aru Goel

Lesson From Leaders 3 Indra Nooyi and the Value of Strategic Vision When Indra Nooyi joined PepsiCo in 1994, she quickly rose through the ranks due to her strategic insight and leadership abilities. By the time she became CEO in 2006, Nooyi had a clear vision for the company's future. She recognised the growing consumer demand for healthier food and beverage options. She foresaw the negative impact that traditional sugary and salty snacks could have on the company’s long-term success. Despite initial resistance from within the company, Nooyi initiated a bold transformation strategy. She shifted PepsiCo's focus towards healthier products by reducing sugar, fat, and sodium in existing products and acquiring healthier brands like Tropicana, Quaker, and Naked Juice. She also invested in R&D to develop new products that aligned with the evolving preferences of health-conscious consumers. Nooyi’s strategic vision paid off. PepsiCo not only improved its public image but also experienced sustainable growth. Under her leadership, the company’s revenues grew by 80%, and its net profit more than doubled. Nooyi’s ability to anticipate market trends and make courageous decisions ensured PepsiCo's relevance and success in a competitive industry. A strategic vision and adapting to changing market trends is essential for long-term success. By anticipating future needs and making bold decisions, you can grow your organisation sustainably. What Proactive decisions would you take that will position you for long-term success? #CXOIncubator #Strategy #Reinvent #IndiraNooyi

Indra Nooyi is an inspirational former CEO and Chairman of PepsiCo, an American multinational food, snack and beverage corporation of well-known brands like Pepsi, Mountain Dew, Doritos, Cheetos and 7UP Hailing from India, Nooyi's background in engineering and business administration provided a strong foundation for her ascent in the corporate world. Her leadership style, characterised by a blend of strategic foresight, empathy, and a commitment to diversity and inclusion, set her apart as a visionary leader. Nooyi's tenure at Pepsi Co. saw remarkable achievements, including a focus on sustainability, product diversification, and global expansion, solidifying PepsiCo's position as a powerhouse in the food and beverage industry. At present, Pepsi Co. continues to thrive, building upon Nooyi's legacy of purpose-driven leadership and innovation, while embracing new challenges and opportunities in the ever-evolving market landscape. #hashtaqs #brandtransformation #digitaltransformation #business #growth #strategies #quote #marketing #industry #leader #leadership

What a powerful week of intentional collaboration of skilled leaders all focused on excellence! To pick 1 word as a main takeaway.... I'll choose connection. Making a True connection clears the way for real collaboration and the chance to accomplish truly amazing things magnifies exponentially! #usfoods #chefstore #proudtobeap

We can talk forever about the rationale for our PepsiCo SPARK cultural change program and how it is a natural evolution of the improvement journey we have been on for a number of years. Ultimately in a competitive business environment however, it is the translation of words into action and the safety, quality, cost and delivery results it delivers that will determine SPARK's legacy. A number of years ago, a former football manager of Everton FC’s cross-city neighbour was cautioned not to blame the press per se as the reason his tenure at the club was deemed unsuccessful. It was pointed out to him that all the press did was report the results of his team ☺. Results in the immediate term for SPARK means the voice of the front-line…… it is very inspiring to receive feedback like the ones below from PepsiCo Veurne in Belgium. With any large scale cultural change program, everything starts and ends with leadership. More specifically, servant leadership. It is a key differentiating factor between the many cases of absence of belief in a new program and its eventual abandonment versus much rarer examples of widespread adoption and long term success. And back to results...... we are already starting to see the translation of growing front-line engagement and ownership into business benefits. Last month (May 2024) was a record volume output for the focus line of the PepsiCo Veurne Run-to-Target. To the point above, “everything starts and ends with leadership”, special mention to Ben Philips, Wim Geuens, Evelyne Coene and your teams.

Indra Nooyi's bold decision to shift PepsiCo away from a sugar-centric portfolio was met with skepticism and curiosity alike. Why tamper with a winning formula? Nooyi, with her foresight, saw a shifting consumer mindset craving healthier alternatives in a world evolving since Pepsi's inception in the late 1800s. Challenging the hesitancy, Nooyi asserted, "A leader's role lies in anticipating shifts and effecting change before it becomes a necessity." Categorizing Pepsi products into 'Fun for you,' 'Better for you,' and 'Good for you,' she orchestrated a pivotal move, exemplified by the acquisition of Quaker Oats. Efforts like these illuminate the essence of great leadership: anticipating future needs and breaking free from conventional norms. In my many years as a recruiter specializing in top-tier talent for transformative industries, I've continuously sought individuals resonating with this groundbreaking approach. #innovationleadership #anticipateandadapt #futureforward Indra Nooyi

Indra Nooyi is an inspirational former CEO and Chairman of PepsiCo, an American multinational food, snack and beverage corporation of well known brands like Pepsi, Mountain Dew, Doritos, Cheetos and 7UP Hailing from India, Nooyi's background in engineering and business administration provided a strong foundation for her ascent in the corporate world. Her leadership style, characterised by a blend of strategic foresight, empathy, and a commitment to diversity and inclusion, set her apart as a visionary leader. Nooyi's tenure at Pepsi Co. saw remarkable achievements, including a focus on sustainability, product diversification, and global expansion, solidifying PepsiCo's position as a powerhouse in the food and beverage industry. At present, Pepsi Co. continues to thrive, building upon Nooyi's legacy of purpose-driven leadership and innovation, while embracing new challenges and opportunities in the ever-evolving market landscape. #hashtaqs #brandtransformation #digitaltransformation #business #growth #strategies #quote #marketing #industry #leader #leadership

Should you pay a potential customer for the opportunity to sell to them? Actually this is not exactly what is on offer here ..it is actually the opportunity to meet the buyer, not sell to them In someways yes.... I think £490 (for yes that is how much the ticket costs) doesn't seem like a massive investment to get the full insight into a target customer's strategy and maybe meet the buyer to build the network But on the other hand, it doesn't feel ethical - charging potential suppliers for the opportunity to meet your buyers especially the smaller ones who add value to Ocado ranges with exclusivity. Doesn't seem right. Especially as it could be better invested in brand marketing. Remember £490 is a big chunk of cash! So do YOU pay to play in your industry?