Achieving a reputational legacy means being known personally for excellence. Become the ONE person in your field known above all others for your skill and brilliance. Think about David Ogilvy; his reputation endures 25 years after his death. He is synonymous with excellence in advertising. A reputational legacy is built by mastering your craft. And by being the very best in the world at ‘your thing’. Be prepared to turn work away. Working outside of ‘your thing’, will tarnish your reputation. #PCC #PaulClaessenConsulting #GetYourWin #ReputationalLegacy #BrandExcellence #BusinessMindset #BusinessGrowth #BusinessConsulting
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"The Eternal Pursuit of Unhappiness" is the business philosophy handbook from the advertising firm Ogilvy & Mather. The book outlines eight virtues of an organization where creativity is the ultimate goal. #1: Courage https://lnkd.in/gQJnsaJZ
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It's always best to gradually shift into business changes with your client at their own pace, first locating their current status and then with belief take them where they need to be based off goals and merit. It is all a "team" process where both parties have the vision clear. 🤝 Great post by @Sage_comm and VP of Strategic Services, Bayard Brewin. #pr #mercibc #goals #TheSageWay
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Creating buzz and boosting brand reputation is what we do. Our journalistic chops allow us to strategically identify and creatively tell stories that drive business results. Reach out today to learn how we can help elevate your creative campaigns and business acumen in the marketplace. #advertisingandmarketing
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Corporate Reputation | Stakeholder Relations | Communications I Crisis Management I Advocacy
Building strong perceptions and consistently keeping promises is critical to earning stakeholder trust. Establishing a positive brand perception begins with aligning promises made with the actual delivery and brand campaigns that consistently deliver on their commitments create trust and loyalty. Effective communication, transparency, and a commitment to excellence contribute to maintaining the authentic perception. #reputation #trust #communications #brandreputation #stakeholder
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Did you know? According to the Edelman Trust Barometer, 65% of savvy consumers place their trust in earned media, including the power of PR, above all other marketing channels. In a world flooded with information, authenticity speaks volumes. At TMI, we elevate your brand with the trust that comes from genuine, earned connections. #TMI2GSD
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Did you know? According to the Edelman Trust Barometer, 65% of savvy consumers place their trust in earned media, including the power of PR, above all other marketing channels. In a world flooded with information, authenticity speaks volumes. At TMI, we elevate your brand with the trust that comes from genuine, earned connections. #TMI2GSD
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📈 225 Million Views/Year I 📊Fractional CMO I 🧪Marketing Data Scientist I 💼 AI- Marketing Automation I 📊 21000 + Mktg. Tests I 🎯B2B Digital Strategy I 🧪GTM Strategy I🚀AI-Martech I 💡eCommerce I 🧪Edtech I 💼
Thank you for sharing this insightful article, OgilvyOgilvy. It's fascinating to see how language evolves and shapes our perception of authenticity in the digital age. As marketers, it's crucial for us to understand the significance of these words, 'authentic' and 'rizz', as we enter 2024. Authenticity has become a key pillar in successful marketing strategies, as consumers are increasingly seeking genuine connections with brands. It's no longer enough to simply promote products or services; we need to build trust and create authentic experiences that resonate with our audience. On the other hand, 'rizz' is an interesting term that seems to capture the essence of novelty and uniqueness. In a fast-paced digital landscape, where attention spans are shorter than ever, being able to stand out from the crowd is crucial. By embracing 'rizz', marketers can find innovative ways to captivate their audience and leave a lasting impression.
‘Authentic’ and ‘rizz’ were crowned the words of 2023. So what do they mean for marketers as we head into 2024? Ogilvy Consulting's Reid Litman explains: https://okt.to/iap5sZ
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At Gallimore Wealth Management we agree 'Financial advice is deeply personal' and making a 'positive impact on your future' is our priority. Don't accept anything less. There is good reason to shout about our message through this campaign. #EmbraceYourTomorrow #SJP #Gallimorewealthmanagement
This year, we will be launching our first national brand advertising campaign, bringing the benefit of financial advice to life. We’ve appointed Ogilvy and Mindshare – part of WPP, a world leader in communications, advertising and marketing - as our creative and media partners: https://ow.ly/ENyg50QwfQg “Financial advice is deeply personal and through this campaign we aim to bring to life the value advice adds to clients. We want to show how, throughout life’s ups and downs, the unique one-to-one support provided by SJP advisers can have a positive impact on people’s financial futures." Claire Blackwell, Chief Client and Reputation Officer #EmbraceYourTomorrow #SJP
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“The future can’t afford for any of us to stand still” Our Creative Partner, Rick Dodds, shared his insights in Campaign UK Magazine on the evolving B Corp standards and the importance of deep-rooted change, in response to Havas having their certification revoked. Read the full piece at the link below 👇 https://lnkd.in/ebJE_TGZ #Bcorp #SocialImpact #IntegrityMatters #IndustryInsights
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