Paul Hutton’s Post

My son received his 'A-Level' results last week and I was SUPER proud. Whilst he has so many 'conventional' opportunities open to him, he wants to follow his creativity, embracing his flare. What is the norm is now being challenged... We NEED ORIGINAL! My team will roll their eyes at my reference to my over used statement: "What got us here, won't get us there!" On the day that many receive their GSCE results, let embrace and support those at a pivotal point; embarking on adult life. I love this TED Talk. I urge those who are interested to watch the whole talk: http://t.ted.com/s9VMqIL

One of my favourite campaigns this year! Drawing on deep psychology and leveraging neuroscience. I challenge anyone not to feel some connection to this advert. Giving a nod of appreciation to other agencies is something I am not afraid of. Uncommon Creative Studio -love this! British Airways have deployed several campaign over the past few years that have been on my top ten list... #creativecampaigns #marketing #advertising #travel #tourism

I've struggled whether this was a LinkedIn post or one for Facebook. You know what my decision was! As a Dad, I thought I was investing well... I love doing the school run (I am lucky enough to be able to do it most days (AM)), being at sports days, being weekend sports club ambassador, and pretty rubbish den builder... But when my youngest was adamant that she wanted to come to the office this week and see what my day was all about I couldn't resist... Being a Dad means more to those we are being a Dad to than we think... Orla: "thanks Dad, I spend all day wandering what your day is like after you drop me off..."

Rugby brings many together to achieve great things. One of my closest and most valued/trusted friend/business partner (Zinzan Brooke) and I hosted an inspiring clothing brand to watch. One of those missing from this picture is who I can only describe as one of the best known designers / tailors on Saville Row! Fast fashion is not so cool, this will meet the changing needs of our fashion conscious and overall conscious consumer!

I am often reminded of some awesome Ads that always make me smile... One example!

Amazing opportunity for someone to work with a highly progressive and committed team!

I recently read a fascinating report on the relationship between weather and retail sales, and it was a breath of fresh air! The meticulous analysis and data-driven approach truly debunked the myth that rain negatively impacts retail sales. It’s a great reminder of the importance of empirical evidence over anecdotal narratives. This report also highlights the potential of leveraging consumer behavior through compelling storytelling and innovative marketing activations. By understanding the nuances and real drivers of retail performance, marketers can craft more effective and engaging campaigns. Kudos to the author (Simon Marx) for such an insightful and eye-opening analysis! Two of our retail specialists (Danielle Sparks and Maddy Pickup) at FOUR Agency love this level of insight.