Paul Ratner’s Post

While the most popular menu item at McDonald's worldwide is the French fries, its secret business empire is real estate. McDonald’s is in the real estate business. That's right, Mickey D's is one of the largest real estate empires in the world. As of the third quarter of 2023, there are 41,200 McDonald's locations in over 100 countries. And yet, the company itself operates only about 2,100. McDonald’s owns about 45% of the land and 70% of the buildings at their 36,000+ locations (the rest is leased). It's a brilliant strategy. Being able to collect on rents helps insulate them from the ups and downs of the business of flippin' burgers. When in comes to McDonald’s and real estate investing, “I'm Lovin' It.” You want more valuable real estate investment content, follow me Darrick Muhammad Credit: @lokationre and McDonald's

Wealth comes from delivering value. The more you contribute, the more you earn. That's why the owner of McDonald's makes more than someone working there. 💼💰 #ValueEqualsWealth #SuccessFormula

6 years ago, I opened my first store, from scratch. Bernardo Neto took a chance on me and hired me to be on the team that rebranded The Monte Carlo into what is now Park MGM. That decision to move into the Casino Hospitality industry was the best career choice I’ve made yet, although scary at first! I had no idea what I was getting myself into, but decided to take the leap of faith and trust in my own capabilities. Since, I have experienced and learned more than I would have if I stayed on the ‘traditional’ retail pathways. I always explain the Hospitality industry as a ‘college’ so many learning opportunities to be exposed to; if you do it right, with the right support, you grow into a well versed leader. (Still growing myself.) Trust in who you are, and don’t let fear of the unknown stop you from your own potential. Cheers to 6 years later, two companies, two states and 16 store concepts opened from scratch (so far) :) and the teams who’ve helped make it happen.

McDonald's sells burgers but they don't consider themselves in the food industry. I buy homes but I don't consider myself a real estate investor. What? McDonald's buys and holds restaurants to rent out to franchisees as a passive source of income. Their royalties are marginal in comparison to the rental income. My revenue comes from the management of the properties, not from the buying and selling of real estate. If you partner with me, YOU are the real estate investor. If you go after it alone, you're competing with every other hospitality provider out there, including big hotel brands. Before buying your first investment property, decide which one you are and take action accordingly. #RealEstateInvesting #PropertyManagement #PassiveIncome #HospitalityIndustry #InvestmentStrategy

McDonalds' Accelerating The Arches playbook is working, earning 9% sales growth for 2023. The reasons why we've been able to accomplish this exponential growth is through culturally relevant marketing strategies, affordable core equities, and elevated digital experiences. I look forward to all that's to come in 2024! #McDonalds #Q4 #AcceleratingTheArches

Introducing Luke Fryer, CEO and Founder at Harri, and this week’s exceptional #IndustryInspiration ! 👏💙 Thus far, Luke has had an incredible career in hospitality, beginning in 1999 when he opened the first Burger King franchise in Australia. Years later, in 2007, Luke moved to New York continuing his career in the restaurant space, when he noticed the same challenge emerging across hospitality – building, hiring, and retaining strong teams. As a result, Harri was born. “We launched Harri in 2013 as a talent marketplace and a way to connect jobs and candidates. Over time, we realised it wasn’t a marketplace problem, it was a process problem to be solved by a new generation of software built for hospitality. Today, leading hospitality brands have created a seamlessly holistic, interconnected employee experience through the Harri platform.” Luke shares more about his role, revealing, “My primary focus is to ensure that our products are easy to use and positively impact our clients' businesses and their employees’ lives. “My job is to craft our long-term strategy while making sure that we’re constantly adapting to the extreme dynamism of the market.” Speaking passionately about Harri, Luke tells us, “Our brand is trusted by a wide range of industry leaders, including McDonald's, Radisson Hotel Group, Fuller’s, Young's Pubs, Mitchells & Butlers PLC, Hall & Woodhouse Ltd, Firmdale Hotels PLC, Hawksmoor, KFC, Burger King and many more. Their success is our success as they’re what makes the Harri brand.” The future looks bright for Luke, and the Harri team, as he shares their short and long-term goals, “Our goal at the moment is to create an end-to-end employee experience platform that covers the full lifecycle of the employee – from hello, to grow, to goodbye – while staying compliant with any local or federal regulatory requirements. “Our long-term goals are to be able to not only improve productivity and efficiency in a meaningful way but to do this on a greater scale than is possible today. We also plan to harvest the massive amount of data we have in our platform to help our customers better understand the health of their business today, and optimise it for the future. “While we want to continue to be focused on the frontline worker, we also see an opportunity to expand into retail and healthcare which are hospitality adjacent.” To finish, Luke offers some words of encouragement to fellow hospitality professionals, “The balance has shifted in the restaurant and hospitality industry. Savvy employers understand how important it is to provide their workers with the same level of experience as they do their guests. “Recognise that your employees' experience is inextricably linked to your customer’s experience - put as much effort into one as you do the other.” Huge congratulations to Luke for all his successes so far! 🥂  

McDonald's may be changing the way I do things. And not just because their McPlant is a DREAM 🍔 This weekend, I watched 'Founder', the story of how McDonalds came to be the global mega-business that it is. And I took one key thing away from it... Simplify processes 👏 The key reason that McDonalds became a successful, scaleable business was because the kitchen ran like clockwork. They only offered 3 main products and did them to perfection. There was a system for everything and it was as slick as it could possibly be. 😥 If things are messy, they're only going to get more messy as the business scales, and will lead to failure. Simplify the processes – scale the business. Right? 🤷♀️ #operationalefficiency #founder #scaleup

The campaign uses a play on words and visuals to communicate that just like the city name “Amsterdam” isn’t complete without its “M”s, certain experiences or places (implied to be the city) aren’t the same without McDonald's. The message is that McDonald's is an integral and beloved part of the travel or living experience, much like the missing letters in the city's name. 1. Recognition and Familiarity: By associating McDonald's with a well-known city, the campaign taps into the familiarity and comfort that people associate with the brand, especially when traveling. 2. Curiosity and Engagement: The unusual display of the city name with missing letters catches attention and engages viewers, making them think and participate in filling in the blanks. 3. Brand Integration: This campaign subtly integrates the brand into the everyday experience of the city, reinforcing the idea that McDonald's is a staple in people's lives, both locally and globally. This campaign by McDonald's is brilliant in its simplicity and effectiveness. It uses minimalistic visuals and a clever tagline to convey a strong message about the brand’s omnipresence and importance in people's daily lives, particularly while traveling. #McDonalds #campaigns #uniquemarketingcampaigns #amsterdam

A few takeaways from someone who has worked 75% of his life at McDonalds: ✔ When making career decisions, choose to do what you enjoy doing ✔ Being recognized for your work is a good sign you are on the right path ✔ Showing loyalty to your employer demonstrates your character

While McDonald's is known for its iconic fries and Happy Meals, their true secret might lie in their real estate strategy.  McDonald's isn't just a fast-food giant; they're also a major real estate player. In today's reel, we explore how they strategically acquire prime locations, often paying premium rent, to ensure high-traffic and brand visibility. . . . . . . . What other companies surprise you with their unconventional business models? Share your thoughts in the comments below! ⬇️ Follow Indiassetz for more unique insights into the world of business. #RealEstate #McDonalds #BusinessStrategy #FastFoodIndustry #Indiassetz