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Arindam Paul Arindam Paul is an Influencer

Building Atomberg

Mixer Grinders in India have always been sold on parameters like how quickly they grind, how powerful they are( wattage anyone? ) and how many jars and attachments they give(most of which you never use) And somewhere down the line, we started forgetting the main reason of using the mixer grinder: “be your help in cooking great food” And once we started speaking to chefs and folks who really enjoy cooking, it was clear that the texture of your masalas, pastes and chutneys go a long way in determining the final taste of the food Try having a dosa with a 100 percent fine ground chutney viz a viz having it with a slightly coarse ground chutney, you will understand what I am saying But most mixer grinders today don’t have a coarse grinding feature. And the BLDC technology motor where we have developed deep expertise in the last decade enables this. So, we built a mixer that can run from 2000 RPM( for your coarse grinding, slow juicing and chopping needs) to 20000 RPM( for your haldi grinding and all tough grinding needs). India’s first mixer grinder with a “Coarse” mode And along the way, we also designed the mixer to be one of the most compact mixer grinders (modular kitchens don’t suit old bulky mixers) around It is also smart. It auto detects jars. Doesn’t switch on without jars thus preventing accidents. Ventless design, easy to clean. And hand frees jars. And a chopper jar for all chopping needs. 3 years of onsite warranty on the full product Now available for purchase on Amazon, Flipkart and the Atomberg website at an introductory offer price of 7999 P.S. If you had brought our first mixer grinder, please send me a DM with your invoice and address. We will upgrade your jars free of cost with the new advanced hands free jars.

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Kishore Upadhyay

National Key Accounts Manager - Modern Trade at Hindware Home Innovation Limited

3mo

Arindam Paul Slow juicing at 2000 RPM?? Though the product looks great but being a user of a CPJ; couldn't hold myself to point this out!

Kartik Chauhan

currently completing side-missions

3mo

“this is nice but i want a dough kneader attachment” - my mom

Yasaswi K.

Solving Retail for Bharath | GrowthX | Category & Brand | ex-OYO

3mo

Arindam Paul is this low sound variant or how much noise does this make compared to legacy brands?

at the end of the day, a mixer is just a fan in a jar

Milind Chittawar

CEO & MD | Energy Efficiency Expert | Delivering Sustainability & Profitability Together

3mo

I am buying this Arindam Paul

The first LinkedIn post where I am tagging my mother Rupam Khaitan Kedia

Swapnil Kudle

Ex-Strategy Consultant l New Age Tech I OD Head & Learning

3mo

Great see someone making boring categories, interesting!!

The post script line, 🤩🤩 #customer_obsession in real sense 🙇🏽♂️🙇🏽♂️

Rohit Nagpal

Deputy Manager at Havells India (SDA & PG division)

3mo

Appreciate the upgradation in your product , what matters more is NO or Minimal loss of Nutrition An Indian consumer will mostly use MG for Dry, Wet and Chutney purpose on a daily basis...It is must for a Frontliner to educate the same to Retailer who in turn can guide the same to Consumer...Not necessary that a family of 2/3/4 requires High wattage product...all depends upon need..I have seen "Extraordinary products" being sidelined or less penetrated due to lack of awareness in trade or wrong communication... All the best for this product

Jayant Dalmia

Senior PM @ Indeed | Extensive experience in solving user problems applying data, design, research and experimentation

3mo

Arindam Paul I'm seeing lots of models of Sumeet mixers (the OG preference since 90s, if not before) which have a whopping 10 variable speeds (upto max 20k RPM). https://www.sumeet.co.in/#products Throughout the 90s and early 2000s, there was a 3-basic basic model at my home and my mom and grandma were able to make fine dosa batter as well as coarse ground coconut chutney using that. What am I missing?

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