Paul Slack’s Post

Can you do ABM with HubSpot vs. buying costly ABM tools? Short answer: YES Start by laying a solid foundation in HubSpot. Here's how: 1) Track your target accounts with HubSpot’s Target Account View to prioritize key opportunities. 2) Find new accounts using the Website Visits feature to discover high-value prospects. 3) Leverage first-party insights through HubSpot’s CRM and analytics for data-driven decisions. 4) Align sales and marketing with HubSpot’s collaborative tools for unified account targeting. 5) Automate lead scoring to focus on your most engaged prospects. 6) Assign buying roles using custom properties for tailored messaging. 7) Personalize with Smart Content to deliver role-specific messages. 8) Automate engagement with workflows triggered by prospect actions. 9) Build content hubs to create a personalized resource center for each account. What’s your experience with HubSpot ABM? Want to dive deeper into these strategies?  Read our blog to learn more about building a powerful ABM strategy with HubSpot. (link in comments)

How to align your B2B email strategy with 5 buyer-centric tactics. Let's face it. Most email campaigns are as thrilling as a PowerPoint presentation on the history of staplers. Why? Because we're too busy selling to notice what our buyers actually want. We can do better. Here's how, according to email marketing expert Sheri Otto: 1) Embrace the "Jobs to Be Done" framework -Your contacts aren't just leads – they're people on a mission. -Your emails should be their trusty sidekick on this journey. 2) Be a partner in their pursuit -Forget about what YOU want them to do. -Focus on supporting what THEY'RE trying to accomplish. -You know more than they do about solving their problem. Show them/tell them how. 3) Segment like a pro -Not just by audience type or industry -By buyer stage -By the job they are trying to get done 4) Speak their language -Call out your audience in the subject line. -"Hey, IT professional!" can be more magnetic than a gift card offer. 5) Leave the door open to jump around -Allow contacts to skip steps and go straight to buying. -A simple "When you're ready, here's how we can help" at the end of your email works wonders. Remember: 80% of B2B buyers journey happens independently before engaging with sales (Gartner). Your emails should empower that journey, not interrupt it. How are you currently aligning your email campaigns with your buyers' journey? Share your wins or below. Also, be sure to check out the full replay of this action-packed and informative Jam Session. (link in comments)

👋 Hey LinkedIn Fam, seeking your insights! We're gearing up to launch a series of networking events tailored for B2B marketers - B2B Connect. Our events will be 2 hours, offering: - Networking space to engage with peers - Short, actionable training on important topics - Delectable food options Would you prefer the buffet lunch or the heavy appetizers + beer and wine combo for Happy Hour? Let me know your preference and rationale in the comments below. Excited to hear your thoughts!

Yesterday's branding workshop was fun. Your brand = what we say about us, but just as important, what others will say when you aren't in the room. We learned about the different levels of brand: -Recognition: I recognize this brand and kind of know what they do. -Preference: I'll buy your solution if it's available, but will buy something else if it's not. -Insistence: I'll drive another 50 miles to get your solution because I want it so bad i.e. Buc-ees (my fellow Texans, iykyk😁) All of us need to strive for Insistence. How can we get a niche audience to be so motivated that they'll do whatever it takes to buy our solutions. That's the magic of good branding/positioning. We came up with some BIG IDEAS! 🔥🔥🔥 I can't wait to see them get flushed out! What are some of your favorite brands, and why are you loyal? Some of mine: Starbucks - Great coffee, great atmosphere Levno ThinkPad - Love the performance and size HubSpot - Great content. Great tool. Makes my life easier Big thank you to the Marketwave team! We're looking forward to the next steps.

Today's a big day in the history of Vende Digital Over 2 years ago, Beth Slack (co-founder and wife) and I began to consider what it would be like to move into the "owner's box" and step back from day-to-day operations. Our goal? To have Vende live on and continue to do amazing work, serving clients well, even if we aren't directly involved. To accomplish this, we've: -Established a rock-star leadership team -Promoted Mindy Stoker to COO -Brought in Ryan Miller as our SVP of Sales & Marketing -Implemented EOS with Jen Ramo as our implementer And now, the exciting part: Today, we begin the process of rebranding Vende Digital. With the help of Tina Young and the team at Marketwave, we'll begin the process of putting a new skin on what Vende 2.0 looks like and sounds like. Alongside Mindy and Ryan, Lauren Glover, Jess Wood, and Victoria Battle will be working through their process to help us get there. I'm beyond excited to see what emerges from this transformation. Stay tuned as we build Vende's future in public. Your thoughts and feedback are always welcome! Onward and upward! 🚀💪

Here's a real story that proves why cross-functional, customer-centric marketing crushes traditional methods: On last month's Demand Gen Jam Session, Sheri Otto shared a case study of how she doubled open rates and conversion rates. Here's what she did: 1) Focused on high-intent behaviors (not just demographics) 2) Carried the user experience from chatbot to email seamlessly 3) Put customer preferences first in every interaction The numbers don't lie: -31% email open rate (2x industry standard) -CTR more than 2x their average -15% of contacts progressing to pipeline But here's the kicker: This wasn't some complex, expensive initiative. It was simply about understanding customer behavior and preferences and then delivering value accordingly. Watch the full episode in the comments. Trust me, you don't want to miss this.

👋 Attention B2B marketers.... Do you have data quality issues with your CRM? Are you frustrated with: -Adoption challenges -Overcomplicated workflows -Integration problems -Lead management I know a guy..... Michael Tucker (we just call him Tucker) and he's joining us TODAY for our August Demand Gen Jam Session. Tucker will be walking us through the top CRM mistakes and how to fix them. Today at 12 PM CT Join over 100 other B2B Marketers You can resister right here on LI (link in comments) See you there! it's going to be 🔥🔥🔥

We have so much fun at our monthly Jam sessions! Here's a clip from last month where Ryan Miller, Sheri Otto and I dove into the world of email marketing. In this clip we discussed some of the top mistakes in email marketing. The big takeaway? You get ONE shot You have 30 seconds Then it's ✌️ ...don't screw it up. 😬 So, how do we make those 30 seconds count? 1️⃣ Deliver hard-hitting, impactful content without the fluff. 2️⃣ Keep it simple. An overly complex or "too pretty" email can be a turnoff. 3️⃣ Build relationships not lists. These aren't just email problems. They're systemic issues in B2B marketing. -You're treating prospects like leads instead of people. -You're optimizing for opens instead of value. -You're following "best practices" instead of testing and learning. Want to fix it? Start with your CRM. Speaking of which... We're doing a Jam Session TOMORROW on "CRM Mistakes and How to Fix Them" with Michael Tucker. It's gonna be 🔥 You in? (register right here on LinkedIn. Link in comments) Don't miss out on this opportunity to level up your marketing game. See you there!