Paul W. J. Hunter’s Post

Well Channel 4 has done it again - resetting the bar in #authenticrepresentation and digging into the harmful tropes that keep parasport (and disability in general) from achieving parity with the Olympics. I cannot speak highly enough of the team at Channel 4 and their efforts to mainstream disability in all of their programming. This is an example to follow for any company that is truly invested in disability inclusion - there is no summit of this mountain, no end of the road. No 100% scores and no perfection. Disability inclusion in business is, like any other go-to-market strategy, an exercise in humility and constant progress. Brands such as Channel 4 who are able to recognise the improvements they can make and act upon them - and own that imperfection - should be celebrated. Accountability and transparency cultivate trust and recognition within the #disabilitycommunity. #disabilityinclusion the Valuable 500

As a Paralympic athlete, Jonnie Peacock's journey is a remarkable story of resilience and determination. Overcoming significant challenges, he has not only achieved great success in sports but also become a symbol of inspiration. His achievements highlight the incredible potential of athletes with disabilities and emphasize the importance of inclusivity and accessibility in sports. Jonnie's story is a powerful reminder that with perseverance and courage, extraordinary feats are possible, inspiring a more inclusive world for all. Visit http://zenythgroup.com to explore our mission, vision, and the transformative services we offer - discover how we're unlocking a world of accessibility for all. [alt text:An image of Jonnie Peacock holding a flag with an overlay text “I lost my leg aged five now I'm 1.9 secs behind Usain Bolts" And the Zenyth logo at the bottom left.] #JonniePeacock #ParalympicHero #Accessibility #DigitalInclusion #AccessibilityCompliance #InclusiveWeb #ADACompliance #AccessibilityInTech #BreakingBarriers #DEI #WebAccessibility #DigitalEquality #DigitalAccessibility #Inclusivity #WCAG #Accessibility #InclusiveDesign #Inclusion #Zenyth #DEI #DisabilityAwareness #DisabilityInclusion #equality #inclusion #inclusive #community

Channel 4 highlights how the conversation around disabilities have changed https://lnkd.in/eeJev4Vf

In this episode, We discuss our in depth conversations around disability accessibility, PROWAG, Motion picture & entertainment fields and the 2028 Olympics & Paralympics in LA. It was long days but great conversations. Ready to head back east to continue the work. #RAMPisinclusion #RAMPredbag #ADA33 #betheIDEA #TinaTables #unapologeticallyme #accessibilitymatters #inclusionmatters #wheellife #SpinalCordInjury

After a survey revealed that more viewers watch the Paralympics to see people "overcome their disabilities" rather than to witness elite athletes compete, Channel 4 responded with a powerful campaign. This video is a part of Channel 4’s powerful new campaign, which aims to shift the narrative and spotlight the athletes' incredible sporting achievements." Rather than showing the athletes “overcoming their disabilities”, the film depicts Paralympians taking on and overcoming forces such as gravity, friction and time – the impassionate elements and unchangeable forces of our world – that make no exception for any athlete, regardless of someone’s disability. This campaign stands out for several key reasons: * It reflects genuine community insights. * It promotes true inclusivity. * It embraces bold and creative ideas. * It addresses societal attitudes towards people with disabilities. Most importantly, it shifts the focus to the athletes themselves, not their disabilities. Athletes are exceptional, period. #DisabilityInclusion #WeAreBillionStrong #SDGs #AXSChat #BillionStrong

When people reference articles or talk about sport, but only mention able-bodied sport, they overlook the full spectrum of athletic achievement. Sport is not just one demographic group; it encompasses a diverse range of athletes, including those with disabilities. Let's ensure that when we talk about sport, we include and celebrate all athletes. Far too often, athletes with disabilities are excluded from the conversation. It's time to change that narrative. #InclusiveSport #DiversityInSports #AthletesWithDisabilities

We're shining a light on the remarkable journey of Karé Adenegan, a Paralympic athlete whose experiences offer profound insights into the world of disability sports. Facing exclusion in school sports, Karé found her beacon of hope and inspiration in the Paralympics. In her own words, "At school, it was difficult to be included in sport, and watching the Paralympics gave me the realization that disabled people can do elite sport." This powerful statement captures the essence of her journey – a path from exclusion to excellence, challenging stereotypes and opening doors for athletes with disabilities. Join us as we explore Karé's inspiring story, a narrative that celebrates the spirit of inclusivity and the boundless potential of every athlete. Visit http://zenythgroup.com to explore our mission, vision, and the transformative services we offer - discover how we're unlocking a world of accessibility for all. [alt text: An image featuring Kare Adenegan with an overlay text of her quote and the Zenyth logo on the bottom left.] #Paralympic #KareAdenegan #Accessibility #DigitalInclusion #AccessibilityCompliance #InclusiveWeb #ADACompliance #AccessibilityInTech #BreakingBarriers #DEI #WebAccessibility #DigitalEquality #DigitalAccessibility #Inclusivity #WCAG #Accessibility #InclusiveDesign #Inclusion #Zenyth #DEI #DisabilityAwareness #DisabilityInclusion #equality #inclusion #inclusive #community

Well done

On July 29th 1948, 16 injured UK servicemen and women, all with spinal cord injuries, participated in an archery competition in Stoke Mandeville. Fast forward 76 years, and 4,400 athletes from around the world will compete in 22 sports in Paris, captivating a global TV audience of 4.1 billion people. Yes, that's right... Buckinghamshire is the Birthplace of the Paralympics! The legacy of the Paralympic Games began with Sir Ludwig Guttmann's inspiring work in 1948, and this is something for Buckinghamshire to be immensely proud of. It should inspire everyone in the county to uphold the Paralympic values of Determination, Inspiration, Courage, and Equality. The Paralympic Games showcase the incredible diversity and talent of athletes worldwide. However, in everyday life, disabled individuals still face barriers, often due to societal structures rather than their conditions. The social model of disability emphasises that society must adapt to be more inclusive. Why This Matters to Businesses: - Companies with diverse workforces perform better, with higher productivity and revenues. - Disabled people are less likely to be employed but can bring diverse perspectives and talents. - With 1 in 5 working-age adults having a disability, employers have a largely untapped talent pool to discover. - Inclusive workplaces see increased loyalty and staff retention, meaning lower training and recruitment costs. The Equality Act 2010 protects against discrimination, but true inclusion requires proactive efforts. By adopting inclusive practices, businesses can set examples and reap multiple benefits. The Disability Confident scheme helps employers recruit and retain disabled employees, offering guidance and support. There's no better place than Buckinghamshire to be disability confident! Learn more > https://orlo.uk/anh0U #Paralympics #DisabilityConfident #InclusionMatters #BuckinghamshirePride NATIONAL PARALYMPIC HERITAGE TRUST

Thursday Thoughts: The Paralympic Games and Individual Choice Welcome to another Thursday Thought! Let's discuss the Paralympic Games and the importance of recognising individual preferences within the disabled community. Paralympic Representation: The Paralympic Games highlight extraordinary athleticism and challenge stereotypes about disability, offering positive representation. Diverse Perspectives: Not every disabled person aspires to be a Paralympian, and that's perfectly valid. While the Games provide important visibility, it's essential not to assume everyone desires or should pursue athletic achievements. Respect and Diversity: ✨ Varied Aspirations: Understand that disabled individuals have diverse interests and goals. ✨Avoid Assumptions: Appreciate that sports representation is one facet of disability representation, not universal. ✨ Support Individual Choices: Encourage inclusivity by respecting personal preferences and aspirations. Celebrating Diversity: Let's celebrate the achievements of Paralympic athletes while respecting the diversity of paths and passions within the disabled community. #ThursdayThoughts #Paralympics #DisabilityRepresentation #Inclusion ID: Text reading 'Thursday Thought... Equity vs Equality' with a pointing finger on a pink background.