Plant Based On Fire’s Post

3 random shoutouts to folks doing cool stuff in CPG-land... (no biz affiliation with any of them; I'm just a fan) 💰 NEW FUNDRAISE David Delcourt is raising cheddar for his cheddar-free mac & cheese company GrownAs* Foods and sauce company Seed Ranch Flavor Co. Great products from a great founder who wears great yellow tracksuits. *Link in Comments* 💼 NEW JOB Amit Pandhi was just named CEO at Harvest Food Group Inc., a huge food manufacturer and ingredient supplier. Amit is the smartest guy I know in CPG and was also just named one of Forbes' Top 10 Best-Looking Ingredient Suppliers in America. (that last part isn't true...but should be) *Link in Comments* 🥜 PRODUCT I DIG Sophia Karbowski and Austin Patry recently sent me some of their realsy snacks. In short, they're dates filled with nut butter. Really simple. Really tasty. Really smart. It's one of those "Why didn't I think of this? Are they smarter than me? Am I an embarrassment to my family?" ideas. *Link in Comments* #cpg #entrepreneurship #startups

Solo-preneurs closing when chains thriving Before I started working on HUE, I had a discussion with my co-founder, who shared a story that had become all too familiar to us. She is vegan and loved a small vegan café run by a solo entrepreneur. However, a few blocks away, a new vegan café chain opened. This chain was excellent at marketing, and slowly, the solo entrepreneur began losing customers, eventually leading to the café's closure. The primary reason a solo entrepreneur shuts down their café or restaurant is the lack of customers. My co-founder herself launched a café, and encountered services like Tabelog, which sell subscriptions with the promise of attracting more customers. Despite subscribing, she never gained a single new customer through them. She baked everything herself, and her products tasted amazing, but it wasn’t enough. Taste is no longer enough. But taste is no longer necessary and standardized… marketing is king 👑 In a few years, when my child is growing up, I hope to still find artisans to visit with them, enjoying unique craftsmanship and authentic flavors, rather than standardized chain food. However, chain restaurants are rapidly increasing, growing at a rate of 13% (up from 11% previously). The lesson learned: Today, our craftsmanship and solo entrepreneurs are in immediate danger. This is why I launched a foodie social network named DOKONI, now rebranded as HUE, A World Where Taste Matters, to give our artisans a chance of success in this tough and highly competitive market. At HUE, we provide a platform where they can be visible to thousands, soon millions, of people and potential customers around the world without needing to be marketing experts. If you want to help save our craftsmanship, support us by: 1. Like, comment and reshare this post. 2. Installing the HUE app, sharing your hidden gems, and spreading the word to your friends. (https://yourhue.app) 3. Investing in our company if you’re in a position to contribute between $10,000 and $300,000, or referring us to potential investors at [email protected]. Noriko Shindo #hue #artisant #craftmanship #danger #investment #vc #angels #hue #dokoni

Business ideas are wildly over-rated. And great execution gets no love. It's backwards. Think about it like this. Someone tells you she has a great idea for a business. She wants you to invest $5,000. Here's the pitch: → It's a burger joint → She's gonna develop a quirky brand → It will have a vegan focus with a wacky menu That's it. That's the pitch. She seems smart and she's got some restaurant experience. But the idea is blah. So you pass. Too bad, you could have invested in Pinky Cole, founder of the $100M burger chain Slutty Vegan. ______ Let's be honest. All startups are risky and this concept could have easily failed. But that’s the point. It wasn't about the concept. It was about the execution. I'm sure Slutty Vegan today looks a lot different from Pinky's plan on the back of a napkin 5 years ago. Obsessing over the idea is fun. But obsessing over execution is how you win. #marketing #brand #growth

Really looking forward to seeing lots of exciting new products at Bread & Jam. Nell Head will be on the Advice Bar panel on Tues 16th and Weds 17th July with Rikki Payne and more. See you there? Tickets still available here 👉 https://buff.ly/45Oqr22 #breadandjamfestival #foodfounders #challengerbrands #foodinnovation #foodbusiness #foodindustry #foodstartups #foodscaleups #foodies Episode Two

Business ideas are wildly over-rated. And great execution gets no love. It's backwards. Think about it like this. Someone tells you she has a great idea for a business. She wants you to invest $5,000. Here's the pitch: → It's a burger joint → She's gonna develop a quirky brand → It will have a vegan focus with a wacky menu That's it. That's the pitch. She seems smart and she's got some restaurant experience. But the idea is blah. So you pass. Too bad, you could have invested in Pinky Cole, founder of the $100M burger chain Slutty Vegan. ______ Let's be honest. All startups are risky and this concept could have easily failed. But that’s the point. It wasn't about the concept. It was about the execution. I'm sure Slutty Vegan today looks a lot different from Pinky's plan on the back of a napkin 5 years ago. Obsessing over the idea is fun. But obsessing over execution is how you win. #marketing #brand #growth

🎄🎄💥Souper! RE:NOURISH 💥🎄🎄🎄 Everyone needs this in their life. After advent I’m going to do a summary becuase there is defintiely a theme to these brands I love. Here, Nicci Clark created good for you, nutrient packed soups AND put them in a souper new format making life even easier (i had one on the school run today 🤩!) #souper #productdevelopment #foodindustry #foodstartups

🗓️🍴 Goodbye, January! As we close the first chapter of 2024, let's take a moment to reflect on our commitment to food safety. Cheers to a month of delicious meals, shared moments, and prioritizing the well-being of our loved ones! 🎉🍲 💬 Share your food safety achievements and learnings from January in the comments. How did you prioritize safety in your kitchen this month? Let's inspire each other to make every meal a celebration of health! 🍏🥗  #SafeStart #FoodSafetyJourney #JanuaryReflections #FoodSafety #Entrepreneurship #Startup #FoodandBeverage

💥Souper! Renourish 💥 Everyone needs this in their life. After advent I’m going to do a summary becuase there is defintiely a theme to these brands I love. Here, Nicci Clark created good for you, nutrient packed soups AND put them in a souper new format making life even easier (i had one on the school run today 🤩!) #souper #productdevelopment #foodindustry #foodstartups

"Craving a crunchy and flavorful snack? Try Veggie Straws - the perfect blend of wholesome veggies and savory seasonings! Snack smarter with Veggie Straws today. Order now and munch your way to veggie-filled delight!" #veggiestraws #loboworldwide #flavorfulsnack #b2c #canadabusiness #supportsmallbusiness #localbusiness #business #startup

Building your network is like cooking a meal in a crock pot. Not like searing a steak. You put in the right ingredients, and you let it cook. You wait. The "ingredients" to building a network are pretty simple: saying hi to new people, going to events, setting up coffee chats, throwing events, offering your help to people, etc. Most people succeed at these things, they just fail at the "waiting" part. Add those ingredients and let it sit overnight, keep stirring it and adding in the meantime, and in the morning you'll have a delicious stew that is a strong network. #relationships #founder #startup