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There are two primary challenges with general session award presentations. First, they compete with the main event. Most attendees invest in attending general sessions for the keynote or primary attraction. When too much time is spent on association business or awards, it diminishes the attendee value proposition. And secondly, they may lack relevance. The people who care the most about award recipients are their coworkers, family, and professional network. The other 90 percent would prefer to watch the highlight reel. Dave Lutz advises always asking: Is this in the best interest of the paying attendee? Here are 5 ways to modernize awards and recognitions: https://lnkd.in/dwmSPGMU #PCMAConvene #EventProfs #Awards

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