Pelotonia’s Post

Today I had lunch with Boston PR legend, Jack Agnew, and Nancy McGee, a life-long friend I made when we both worked at Jack's PR agency: Agnew, Carter, McCarthy (ACM). We met 28 years ago. Jack, Lew Carter and Terry McCarthy (RIP) ran one of the marquee agencies in the region, representing brands such as Ocean Spray, Polaroid, Hasbro, The Boston Globe and its eponymous Jazz Festival, Gorton's (of Gloucester), Ronzoni (the Tri-State Area's favorite pasta once upon a time), Feld Entertainment / Ringling Brothers, and the Women's Tennis Association. Doors opened for Jack. ACM was sold to MSL (Global) in 1998, when Jack was then a spry 58-years-old. He's now 88. NOTE: The beard is part of his preparation for appearances as Santa Claus at events this winter 🤷🏼♂️ I've never seen him unshaven before today. Jack, Lew and Terry gave me two opportunities that set the course of my career and life: 1. A senior role managing PR for multiple Polaroid lines of business; 2. The chance to start a tech practice; then an emerging specialty. That was a risk for a consumer agency to take on a 20-something me. And I learned so much from them and the process of starting a technology PR practice. For that, I thank you, Messrs. Agnew and Carter. Nancy and I bonded over a shared appreciation for the importance of punctual, accurate time sheets (she was the No. 2 in the Finance Department) - a homemade sign above my desk read "Billing is Being" - and jazz. Plus, we just gel. Long gaps go by when we don't see one another, sadly. But when we get together, it's as though we were never apart. So...this post isn't about insight, innovation, market drivers and such. It's acknowledgement of good people who matter. Good, genuine people who more than make up for the scads of schmucks out there. #publicrelations #pr #pragency #marketingcommunication #corporatecommunications #techmarketing #techpr #workfriends #mentoring #mentorship #mentor #agencylife #careergrowth #careerreflection #careerreflections #techmarketing #agencylife #bostonbusiness

Plan to attend PRSA Dallas UNSUMMIT on Friday, Sept. 22, organized by the Public Relations Society of America, Dallas (PRSA). It's a wonderful way to learn and to support this PRSA Chapter and its members/practitioners in the greater Dallas area. For part of this day of learning, I'll be joining a panel about technology, with a special focus on AI. What are some of the opportunities that generative AI offers to communicators and their audiences? What are some of the challenges? Other topics for the day include trust, crisis communication, career advice, and more. #publicrelations #communication #AI

In the competitive terrain of the Windy City, #Chicago #PRfirms excel at crafting unique stories for businesses. This article dives into how these agencies leverage Chicago’s economic diversity to create impactful narratives and robust brand presence. Get ready to explore the agencies at the heart of Chicago PR, shaping the futures of businesses across the city’s key industries.

Elevate your brand's presence with our PR & Events Management prowess! 🌟✨ At The Marketing Zoo, we craft compelling narratives and orchestrate unforgettable events that leave a lasting impact. From strategic PR campaigns to seamlessly executed events, we turn your vision into a captivating reality. Let's make waves in the world of PR and events—partner with us! 🚀🎉 #PRAndEventsExcellence #BrandImpact #TheMarketingZoo

A great piece from PRWeek and Andy Checo on how brands can work to be representative, maximize opportunities, and include the voices of our Hispanic communities. If you're not taking a Hispanic voice into account when creating your PR and marketing strategy, your brand is likely missing out on more than just potential revenue. #PR #Marketing #PublicRelations #HispanicHeritageMonth https://lnkd.in/gQxZBfXV

Join Molly Cormier, MPR, VP of Communications for CPRS Atlantic, for a presentation of her research about Social Purpose as a storytelling theme for brands. When: November 30, 2023, from 12-1 p.m. AST via Teams RSVP: by emailing [email protected] This webinar is being held free of charge to all Canadian Public Relations Society members. Learn more here 👇 Amidst global socioeconomic unrest, expectations for brands have never been higher. Social Purpose-driven brands are in the spotlight as corporations ditch the usual profit-first mindset and shake up the old rules of capitalism. It's all about tackling real-world issues and making an impact - all while telling the story authentically (that's where the PR pros come in!).   What to expect: Contextualizing Social Purpose: Dive into the existing definitions of Social Purpose and learn how the theory moves beyond Corporate Social Responsibility. Strategic Storytelling: Uncover the intricacies of storytelling plots and messages employed by groundbreaking Social Purpose-driven brands, Ben & Jerry's and Patagonia. Practical Insights: Walk away with practical tips for marketing, public relations, and communications practitioners who want to dive into crafting compelling narratives for purpose-driven brands. #professionaldevelopment #publicrelations #CPRS #CPRSAtlantic

"Introducing our inaugural Marketing and Communication Head! Muhammad Okasha🎉 We're thrilled to welcome the newest addition to our team as we embark on this exciting journey. With a blend of creativity, strategic thinking, and a passion for effective communication, our Marketing and Communication Head is poised to drive our brand to new heights! Here's to crafting impactful campaigns, fostering meaningful connections, and a future filled with success! 📈📣 #NewChapter #MarketingLeadership #ExcitingTimes"

Celebrating PR Day at our corporate event! A huge shoutout to the PR professionals who master the art of storytelling and create powerful connections. Your dedication to building trust and fostering relationships is the backbone of our success. Let’s keep making magic together! 🎉🤝 #PRDay #CorporateEvents #PublicRelations #BrandBuilders #Storytellers #ConnectingPeople"

"Supercharge your brand visibility! 🚀 With Brandheadway's PR prowess, we don't just tell stories; we catapult your brand onto major media platforms, ensuring you grab the spotlight you deserve. 🌐✨ Let's elevate your presence together! #BrandHeadway #PRMasters #MediaExposure"

In the orchestra of public relations, both crafting compelling stories and crafting buzzworthy campaigns play essential roles in achieving success. Compelling stories provide the foundation for building brand trust and loyalty, while buzzworthy campaigns amplify brand awareness and visibility. The key lies in striking a harmonious balance between these two approaches, ensuring that your PR efforts are both engaging and impactful. Comment below with your choice. 👇 #venturepr #storytelling #buzzcampaigns #thisorthat