Penna Powers’ Post

Not gonna lie. It never ceases to make my day when a brand new client starts interacting with our #customersupport team EveryoneSocial, and quickly realizes that we're kinda pretty much really awesome. It's cool. We love our customers, too. 🤩💙 #humblebrag complete. TBH, we're not really "special" in that we're doing something remarkable. We just care a lot and work our butts off to get results. We work with a lot of agency; we're not tied to a bunch of policies and procedures that prevent us from doing right by others. I love blowing up stereotypes and seeing these folks encounter a Support experience that's worth talking about. Support can be awesome, y'all. Be human, and be good at your job. Support doesn't have to suck the life out of your brand, team, or customers.

Account directors in the advertising industry have a challenging yet fascinating job. As the saying goes, "the customer is the king," and it's their job to deliver results to the clients, planning strategies backed by data and delivering quality products.However, that's not where their job ends. They have to maintain clients, attend business meetings, and sometimes end up having dinner or lunch with them. But how can these mundane dinners/lunches be made interesting? Going to a bar doesn't always work. The key is to be a good conversationalist and listener, just like Marc Anthony says in the play Julius Ceasar by Shakespeare "Friends, Romans, and Countrymen lend me your ears." Good listening skills, followed by interesting, humorous conversations can make the evening light and fun. Imagine delivering an excellent product, and then following up with a celebratory wine and dine with the client? It's a perfect way to end the day on a high note! making the client wanting to do more business and of course have more of the interesting evenings out . Maybe time for me to jump into the fray I do think I have good interpersonal skills, I am a good listener and hey I can make you laugh 😃 #humanresources #clientservicing #advertising #humor #corporate

Another day in the life of Account manager! Managing the chaos like a pro: wrangling dream team and keeping the client happy. #CComdigital #marketingagency #agencylife #agencywork #creativeagency #accountmanager #happyclient

When executing your media strategy…  while introducing a new brand or market to your portfolio, and aim to keep track of everything… we know you are in for a big job! As Wolf manages the existing process from plans, approvals and deliveries - from individual media by market and brand - organizational changes are solved by changing the data structure and team access…without slowing down, or any stress. Here’s a short video on how we do it: https://lnkd.in/d6ruY2hz

Jessica used to be just a random CMO I met through Pavilion a long time ago. Now, she's a friend and confidant and someone who's opinion I deeply respect. I've had the honor of helping with agency needs at multiple stops along her career journey, including her current role at Zone & Co. It's always more pressure helping people I actually know but I'm always flattered when they ask. If my agency partners screw up or are not the right fit, I run the risk of making them look bad, unintentionally. So far so good. KNOCK. ON. WOOD. The biggest takeaway from this search? There, generally, isn't one path to success when building out your agency/freelance/full time resources. The more complex and 'big' a scope becomes, the more potential options you have to fulfill those needs. How to combat that? Lots and lots of conversations. Outlining lots and lots of potential paths. Trusting your gut. Realizing no decision is final and pivots are part of the game.

Meet Jacob Ellis our Senior Creative Manager who has been with My 1st Years since September 2020! Read on to discover more about Jacob's role... What does a typical day look like for you? It really varies. The core of my role focuses on planning upcoming creatives and how we can tackle them best. If it's print, broadcast or e-commerce I'm usually working with the team to lead the creative and production through from initial idea to delivery. I'm pretty thorough with my budgets which makes the non-creative side a little more... bearable. What is your most common used phrase at work? "Just another day in paradise" or "Can we use the 50mm?" One piece of advice you'd give to someone looking to work in your field? Sometimes having a rigid idea of your career path can limit you to the career defining opportunities right in front of you. Just make sure you are kind along the way. What's your favourite part of working at My 1st Years? Proper cliche, but the team and what we produce makes coming to work an absolute pleasure.

I can name at least 7 ways your agency is wasting away its margins. I bet you can name more… “Waste” is anything during a client engagement that delays or prevents delivering value. A few common forms of "waste" I see in agencies are: 1. Excess or redundant meetings 2. Waiting for internal or client approval on work 3. Multiple revisions to work 4. Creating overly polished work too early in the creative process 5. Creating work that doesn’t get approved or used 6. Delays or loss of knowledge during handoffs 7. Manual duplication of information in different tools “Waste” costs time, weakens client relationships, and frustrates employees. We won’t be able to eliminate all waste, but we should aim to minimize it. Once you know what to look for, you’ll see it everywhere. What can you add to the list? #agencylife #agencygrowth #advertisingandmarketing

As a seasoned agency owner who began as a one-person operation 16 years ago and led a thriving team of dozens. I understand the challenges of the new agency owner journey. Here's my advice to new agency owners and where to put your focus in the first year of your agency: 1) Client acquisition demands strategy and relentless pursuit. 2) Team building is about fostering a culture of collaboration and innovation. 3) Retention of both clients and talent requires attentive service and supportive environments. So, to those setting sail on the boundless expanse of agency life, remember: the journey may be daunting, but with resilience, ingenuity, and a steady hand on the helm, you can navigate these tumultuous seas and chart a course toward success

Just a standard seasonal campaign conversation Client: Sab kuch alag hona chahiye iss baar. Make it more premium and interactive than the last time. (says 5 more lines like premium. Interactive. Better than last year. ) Account Manager: Okay. Let’s discuss the budget. Last year we had a lot of constraints. Client: Ya about that. See. We understand that. But. The budget. Is. less than last year. Account Manager: See. We understand that. But. How will we make it better than last year? Client: See. We understand that. But….. Account Manager: See. We understand that. But….. Legend says they are still discussing this after 1000000 years. #accountmanager #humor #corporatehumor #meme #corporatememe #agencylife #adagency

The way we share our personal life is through imagery and video, and that is quickly becoming the new normal at work. On average your customer watches 2.5 hours of video per day, which will grow to 9 hours per day (!) by 2030. That growth will be the through rapid expansion in marketing, especially underperforming local channels, as well as sales, recruiting, internal comms, and beyond. The time is now to build a video-first strategy, just like you have in your personal life. For example, here is video I sent my family from a recent fishing trip.