PepsiCo’s Post

Wow!! already feel Christmas... The experience of the enchanting Christmas vibes that the Ferrero team in Singapore has created is really amazing!  The video showcases the heartwarming efforts of Ferrero's dedicated team and the festive ambiance they've curated in various outlets across the city.  I am particularly excited about the vibrant and magical experience you guys have prepared for shoppers. I am sure the Ferrero team will have some highly valuable insights and can capitalize on this vibrant period to enhance the market presence and drive sales growth. Leveraging Festival-Specific Data: During the festive season, consumer behavior undergoes significant shifts. By leveraging data analytics, we can analyze historical sales data from previous festival seasons. This analysis helps in understanding which products experienced increased demand and identifying patterns in consumer preferences. Utilizing this data can guide inventory management and marketing strategies effectively. Optimizing Marketing Displays: Festivals provide a unique opportunity to create eye-catching and thematic marketing displays. Customized displays that resonate with the festival theme can attract more foot traffic. We recommend A/B testing different display setups to identify the most engaging designs. Interactive displays, limited-time offers, and bundled deals can be particularly enticing for shoppers during this period. Monitoring Shop Footfall and Dwell Time: Implementing footfall tracking solutions can provide valuable insights into customer behavior within your stores. Analyzing foot traffic patterns and dwell times can help optimize store layouts, ensuring that high-demand products are strategically placed to maximize visibility and accessibility. Optimizing Share of Shelf: Share of shelf is crucial during the festive season when consumers are actively exploring new products and brands. Conducting competitor analyses and real-time monitoring of shelf space can help you optimize your share of shelf. Negotiating for prime shelf locations and ensuring sufficient stock levels are essential to capture consumer attention. Leveraging Social Media and Online Platforms: Festive seasons witness a surge in online shopping and social media engagement. Monitoring social media trends and consumer sentiments can provide actionable insights for targeted marketing campaigns. Collaborate with influencers and utilize social media platforms to create buzz around your products, driving both online and offline sales. By strategically incorporating these insights into festive season marketing and sales strategies, can create impactful campaigns, enhance customer experiences, and boost brand loyalty. Wishing you a prosperous and joyful festive season ahead! #RTM #GTM #branding #dataanalytics

I am both humbled and grateful for the chance to take part in this year's Behind The Label Initiative. As a Latina woman working in the alcoholic beverage industry, it is an honor to share my story with others and become a part of such an amazing green family. This has been an inspiring experience and I look forward to seeing how we continue to grow our diverse talent pool. 💚🍻 The alcoholic beverage industry is ripe with opportunities to pursue a successful and meaningful career. This is why, with our third installment of The HEINEKEN Company Company USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry,” we’re spotlighting the diverse talent and career opportunities within our industry. Through our research, we found that most people find our industry appealing and forward-thinking, but we uncovered some misconceptions about the types of roles that are needed and the opportunities for career growth. Roles within the alcoholic beverage industry span beyond on-premise roles and product development -and is not bound by gender, race or area of expertise. You can find the full 2023 report below (I'm on page 12 🤗) or check out the link to this year's and previous years' reports! https://lnkd.in/eskYcQuF #workinginbeerindustry #greenfamilia

No vote, no choice | #MakeYourChoice That's over two decades of bringing smiles to 200 million customers annually across 292 McDonald's restaurants in 40 cool cities! From the bustling streets of Telangana to the vibrant beaches of Goa, Hardcastle Restaurants Pvt Ltd (HRPL) is serving up happiness with a side of burgers, finger foods, wraps, and some seriously tasty beverages. Plus, they're keeping it sweet with a range of desserts that'll make your taste buds dance! But wait, there's more! HRPL isn't just about the eats; they're also providing jobs to over 9000 awesome individuals. That's what we call a WIN-WIN! And guess what makes the magic happen at McDonald's? McDonald's stepped up its game with a fantastic social activation campaign called 'No Vote, No Choice.' This isn't just about burgers; it's about making our voices heard and choices count! In a world where choices matter, McDonald's is taking a stand, urging everyone to exercise their right to vote. The campaign encourages us to understand the power we hold and the impact of our choices, both on the menu and in the polling booth. KEY TAKEAWAYS: 1. McDonald's is not just about meals; it's about mobilizing communities through a shared commitment to democracy. 2. The campaign resonates with the idea that every choice, whether on the menu or in the ballot box, shapes our future. What's on your mind? Share your thoughts 💬 🔄 Repost if you found it helpful. ----------------------------------------------------------- Follow Vinoth Kumar for creative marketing campaign insights from various BRANDS. Video Credit: McDonald's #McDonalds #PowerOfChoice #NoVoteNoChoice #Democracy #CreativeCampaign

🥤 Cola Giants Face-Off: Coca-Cola vs. Pepsico! Deciphering the Leader In the realm of beverage titans, Pepsico emerges as the front-runner. With an impressive revenue of $86.4 billion in 2022, Pepsico claims the top spot. Yet, let's not overlook Coca-Cola's robust growth rate of 11.3%, a testament to its resilience and adaptability. 🚀 Numbers paint the picture, but which cola brand resonates more with you? Share your thoughts below! 👇🏼 #cocacola #pepsico #statista #empowerinpeoplewithdata

Pepsi and Coca-Cola Financial Performance Pepsi makes nearly twice the revenue of Coca-Cola, but Coca-Cola is leading in the profitability margin. PepsiCo generate higher overall revenue due to its diverse product portfolio in beverages and food markets, Coca-Cola often leads in the soft drink category in terms of market share and brand recognition. Back then, after facing bankruptcy twice, Pepsi proposed selling the company to Coca-Cola. However, Coca-Cola turned down the offer on both occasions. Both companies connect with customers through advertising, social media, and by introducing new flavors and healthier options in their existing product lines to acquire the market. #business #casestudy #businessnews

Minerva Foods

By being part of this industry now for almost a decade (!), I've experienced first-hand its magic, versatility and the opportunities it provides. That's not necessarily seen by everyone. We’ve announced our third installment of the Behind the Label report, “Redefining What it Means to Work in the Alcoholic Beverage Industry.” This year's report highlights the fact that many people see the alcoholic beverage industry as a great place to work, but in order to attract the best and most diverse talent, it's important that we prioritize fostering a sense of belonging. Through our research, the report found three categories of misperception in the industry which include - who works in the industry, the types of jobs available, and the opportunities to advance and grow. The good news is, as an industry that is built around social occasions, we have what it takes to tackle these misperceptions. It's important that we continue to foster environments that are inclusive, while communicating and educating about the impressive career paths possible within the industry. To read the report and learn more about The HEINEKEN Company USA’S Behind the Label initiative, visit www.heinekenusa.com Thomas Palladino Halley Barnes Connie Kim Maggie Timoney Segolene Prot Tanisha Udoyen

You will find only PepsiCo aerated drinks like Pepsi, 7UP and Mirinda at KFC 🍗, Domino's 🍕, Burger King 🍔, and Subway 🌯. Does that mean The Coca-Cola Company is losing ground? 🤔 The presence of PepsiCo. in all the mentioned brands, it is due to exclusive brand strategy, where brands cross-tie up when complementary products of two brands are offered. Despite this, Coca-Cola is leading the market in this domain due in part to its exclusive tie-up with McDonald's. 🍔🥤McDonald’s and Coca-Cola's partnership 🤝 that took place in 1995 has been a great success considering its growth over the years. Have you witnessed any interesting brand tie-ups recently? 😁 #partnerships #Exclusivepartnership #partnershipsuccess