Our Q2 Amazon Benchmarks for Europe just dropped! Download the report 👉 https://bit.ly/47r0Xsd Key highlights 👇 📈 Sponsored Brands CVR is up 10% vs. Q1 📉 YoY spend on Sponsored Products is down 4%, but sales are up 2% 📊 Sponsored Display ads show the benefit of increased adoption with a 54% increase in sales YoY 💰 Electronics is the fastest growing category, with sales tripling from Q1 to Q2 Looking for more Amazon Ads insights? 👀 Get benchmarks across Germany, Spain, France, the United Kingdom, and Italy ⤵️
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Expanding globally on Amazon? Don’t overlook regional nuances 🌎 Success on Amazon goes beyond listing products—it’s about understanding and adapting to the diverse regional shopping behaviors and compliance requirements that can make or break your success 📈 Victoria L. from Sitruna - Amazon Experts 🍋 dives deep into how businesses can strategically navigate Amazon’s global marketplace 🧠 Whether it’s aligning with key shopping events, optimizing product listings, or tailoring your advertising strategies, understanding these regional differences is crucial 👉 https://lnkd.in/exhMsjxR #Sitruna #AmazonAds #eCommerce #AdvertisingStrategy
Amazon Advertising: Adapting Strategies to Regional Nuances | Perpetua
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Is your Amazon Brand Store doing enough to drive sales? 👀 Think of your Amazon Brand Store as a “store within a store,” showcasing each product like a top-end retail display. This layout draws attention and encourages multi-item purchases, raising your average order value (AOV). 📈 But layout alone isn’t enough. High-quality images, detailed descriptions, and clear call-to-actions create a shopping experience that keeps customers engaged. The longer they stay, the more likely they are to convert. 💰 Boost traffic and sales on your Amazon Brand Store with these 4 key strategies from Daniel Waite at Brand Monkey 👉 https://bit.ly/4dLEXut #AmazonBrandStore #AmazonStrategy #BrandMonkey #Advertising
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Is your advertising strategy solely focused on ROAS? 👀 You might be missing out on the full potential of full-funnel advertising... With the diverse range of ad formats available, both on and off Amazon via Amazon DSP, it can be challenging to know what to measure to gauge the success of your upper-funnel efforts 🎯 Discover the key metrics that matter. Whether you’re targeting new audiences or boosting the long-term value of your current customers. Download now 👉 https://bit.ly/4cxpHRL #Advertising #Infographic #AmazonDSP #ROAS #eCommerce
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Leveraging Amazon Marketing Cloud (AMC) can be a game-changer for your brand during peak events 💪 AMC offers deep insights like Time to Convert and Path to Purchase, crucial for understanding customer behavior around key events like Prime Day 🛒 With AMC's robust data, you can target shoppers based on purchase history, browsing behavior, and past engagements, optimizing campaigns for peak performance. Maximize your reach & ROI this Prime Day 👉 https://bit.ly/3Vy8L6e #AMC #AmazonAds #AmazonMarketingCloud #eCommerce #PrimeDay Amazon Ads Partners
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Want to understand how to drive increased brand awareness with Streaming TV and Prime Video Ads? https://bit.ly/45GXN30 Amazon Ads' launch of Prime Video ads presents a huge opportunity for brands to scale awareness effectively. 🎯 Video ads offer creative flexibility to craft compelling narratives, showcase product versatility, and humanize your brand, attracting New-to-Brand customers. 🤝 Combined with traditional Amazon DSP strategies, they can boost engagement, expand reach, and drive new customer acquisition. 📈 Swipe to see our three-phase approach to mastering peak events with Video and Display ads 👉 #VideoMarketing #BrandAwareness #AmazonAds
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Amazon has just announced Prime Day 2024 will take place on the 16th & 17th of July. Are you prepared? 👀 With Prime Day 2023 setting a record with $12.7 billion in total sales, this year marks a huge opportunity. 🎯 Having an optimized ad strategy can set your brand apart from the competition and help to 👇 💪 Build brand and product awareness 💰 Drive sales volume 🛒 Optimized organic listings 🤝 Convert shoppers into loyal customers 🧠 Generate insights for future events If you want to succeed this Prime Day, having a dedicated strategy from the lead-in to the lead-out is key and we’re here to help. Download our Prime Day playbook today 🔗 https://bit.ly/3xxS96E #PrimeDay2024 #Amazon #AmazonAds #PrimeDay Amazon Ads
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Maximizing your ad spend goes beyond just metrics — it's about gaining a holistic view of your sales growth 👀 Combining retail and ad performance metrics is crucial for scaling effectively 🤝 By integrating insights from Amazon Marketing Stream and Rapid Retail Analytics, you can pinpoint peak shopping periods, adjust ad strategies in real-time, and ensure your ad dollars drive maximum sales impact 🎯 Discover how to optimize your advertising strategies for success 👉 https://bit.ly/3RGIOQI #AdSpend #AmazonMarketingStream #RetailAnalytics #AdStrategy
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Introducing our 2024 Guide to the Amazon DSP 💥 Whether you're diving into DSP campaigns for the first time or want to learn about advanced strategies, our updated guide has everything you need 🤝 A lot has changed in the past year so discover the latest tips, best practices, and insights to maximize your brand's impact and drive sales with Amazon DSP 👉 https://bit.ly/3Rxnltm #AmazonDSP #DigitalMarketing #AdvertisingStrategy
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It’s 🌥️ Partly Cloudy today 🌥️ as the latest episode has just dropped! Dive into the barriers of entry to Amazon Marketing Cloud and the tools to overcome them with Andrew Fox and Jeffrey Ekeanyanwu. Discover 👇 🔒 Key obstacles like DSP requirements, spend minimums, and access challenges 🧠 The importance of SQL knowledge and the upcoming templated analytics tool from Amazon 📈 How you can turn data into actionable insights for your business #PartlyCloudy #CommerceCollective #AMC #AmazonAds #DSP
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We’re thrilled to share that Perpetua is an Instacart Ads Preferred Partner 🏆 This badge highlights our commitment to providing our customers with the best solutions to optimize their Instacart Ad campaigns 🤝 Drive sales and maximize product visibility with Perpetua's optimization and intelligence software for Instacart Ads 🔗 https://bit.ly/3XrSRNv #Perpetua #Instacart #InstacartAds #PreferredPartner #Ecommerce
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Supporting companies in DACH to optimise and automate their E-commerce advertising
1yLooking forward to dive into this one 🔎