Perry Parendo’s Post

Product design is a complex process that requires an experienced and knowledgeable team, time and resources, and the proper tools. In our latest article, we summed up our favorite product design tools. You’ll find a list of our top picks divided into practical sections corresponding with the stages of the design thinking process. Make sure to give it a read: https://hubs.ly/Q02dmgRj0 Let us know in the comments if we missed any tools you love! #ProductDesign #UXdesign #DesignThinking

I just stumbled upon Growth.design - your shortcut to mastering The Psychology of Design! "New source for me." This platform effortlessly combines case studies with design psychology, showing real-world examples of how to boost growth through smart design choices. If you're into design or just curious about what makes things visually appealing, check out Growth.design. It's a game-changer! https://growth.design/ #DesignPsychology #GrowthDesign #UXDesign

Imagine yourself navigating a complex maze. Dead ends and winding paths seem endless, making it easy to lose sight of your goal. Simple design is like finding the most direct route – prioritizing what's essential and eliminating distractions. The Challenge: Information overload is a constant threat. Users are bombarded with content, making it difficult to focus. The Solution: Prioritize ruthlessly. Identify the core message and ensure each element serves a clear purpose. The Benefit: A clear path to the destination. Users can navigate the design effortlessly, understanding your message with ease. #simplicity #userexperience #designthinking

Dear designers, Let's promise that from now on, when we create designs, we list at least three things that might be wrong with each design. Listing what could be wrong opens us up to encountering new information and perspectives. To quote Adam Grant "Every time you encounter new information, you have a choice. You can attach your opinions to your identity and stand your ground in the stubbornness of preaching and prosecuting. Or you can operate like a scientist... The faster you are to recognize when you're wrong, the faster you can move to getting it right." #uxdesign #productmanagement #businessleadership #design

📌 How often we stick to the same old methods when understanding our users is unbelievable. We're stuck in a loop of boring Q&As and routine interviews, missing out on our users' deeper emotional connection with our products and services. And I needed to find ways to unleash the emotions & expectations of users with more depth. B2B users aren't just transactions on a screen; they're real people with real feelings. When our service falls short, it doesn't just affect business; it impacts individuals personally. Exploring this can unlock valuable insights. I got inspired by Smart Design's Breakup Letter, a design research method they designed in the late 2000s; this video link sparked my curiosity to attempt something new - https://vimeo.com/11854531 And in the past weeks, I asked our users to write personal letters. Not to me or the team but to our support service, imagining it as a person striving to do much better. And what a revelation it turned out to be! 🔐 Here are a my key takeaways: Clear User Expectations: Typically, users desire everything under the sun if given a choice, making it challenging to extract clear feedback. However, this time, by asking them to write a letter to our support service, I witnessed a shift. Participants took their time, distilling expectations with clarity and reasoning. Addressing our service as a person unlocked a floodgate of insights. 😲 Engaging Different Expressions: Interview sessions can be disappointing if users aren't talkative or responsive. I've longed for a strong cup of coffee during such sessions to cope with my disappointment. However, reading their letters aloud was pivotal in my understanding, showing everyone expresses themselves differently. Some disengaged users became expressive, offering invaluable insights. 💬 Mutual Appreciation: This approach wasn't just enlightening for me; the participants loved it, too (not all, but I was lucky that the majority enjoyed it). Encouraging reflection reinforced the idea that our services enrich their lives. And it was a great reminder that products and services aren't just lines of code, pixels on a screen or about creating touch points. They're supposed to add value to people's lives in meaningful ways. 🦋 If we confine ourselves to the digital realm & the traditional methods of doing UX research, we miss so much potential to discover breakthroughs. By embracing unconventional methods, we unlock immense potential.

Usually, my students inspire my articles with their design questions. But this time, I'm tackling a challenge from an organization: “How do we improve design quality?" In my new series, "Elevating Excellence," we'll dive into the power of collective improvement. Design reviews are a must-have, but if your organization is missing the process, this article is for you! https://lnkd.in/ggDUeHxn 

🎯Pinpointing what’s wrong makes all the difference. A clear problem statement keeps your design on track and effective. Curious how? Watch the carousel below to learn more! 🚀 #UXDesign #UIDesign #ProblemSolving

I LOVE this suggestion. My experience has been that MANY designers (even those who should know better) rarely explore more than 1 idea/option/version. I’d like to add on to Will’s suggestion that we explore 3 versions AND list 3 things that might be wrong with them. This helps the conversation go from “yes or no” to “what do we like about each version”. It totally changes the dynamic. #UX #UXDesign #DesignReviews

Case studies are key to showcasing your product thinking and how you solve problems 📚 They give insights into your thought process, which everyone wants to see! To sharpen those problem-solving skills, diving into case studies from other designers is crucial. I’ve rounded up some of the best sites to explore case studies. If you find this helpful, don’t forget to follow me for more resources! 😊✨ #DesignInspiration #UXDesign #CaseStudy

💠 Today is the day! I am looking forward discussion the yay or nay's of design systems with Johannes Lehner. Hopefully many people will join the discussion so we can learn about your experiences. And for everyone not attending, you might have a read on how we approach that question when supporting organizations in the early stages when they tackle the question: "do we need a design system?" (link in 1st comment) Join the event here: https://lnkd.in/eU_fNb5a