Persol’s Post

At the 77th annual Cannes Film Festival, Persol made a notable impact with its iconic eyewear, gracing some of the festival's most distinguished attendees. Richard Gere epitomized sophistication at the "Oh, Canada" photocall. Aubrey Plaza made a striking appearance in Persol at Francis Ford Coppola’s "Megalopolis" photocall. Scott Eastwood embodied timeless elegance on the red carpet for "Horizon: An American Saga." Zoe Saldana was a vision in Ida while attending the "Emilia Pérez" photocall. #PersolIcons Source: Getty Images Photographers: Samir Hussein  Daniele Venturelli  Cindy Ord

Persol Introduces New Craftsmanship Campaign On July 15, Persol proudly celebrated its artisans at the historic Lauriano plant in Turin, Italy, unveiling our latest Craftsmanship Campaign. This campaign is a tribute to the exceptional Italian maestria that defines Persol, showcasing the passion and precision of our skilled artisans. Since 1917, Persol has been synonymous with luxury and timeless aesthetics, handcrafting iconic sunglasses and optical frames with unmatched attention to detail. Our new campaign highlights the stories behind each product, focusing on the legendary 649 model and the artisans who bring our vision to life. Riccardo Pozzoli, our brand director, shares: "We want to help the end customer discover the passion and attention behind every Persol piece. The Lauriano plant will remain central to our communications, as it embodies the essence of our brand." Discover the world of Persol and experience true Italian craftsmanship: https://bit.ly/466hrpn

Introducing Persol Supreme 80 Crowned with oversized arrows, this collection epitomizes timeless design through three new icons, continuing Persol’s evolution of immortal style. Designed with purpose and precision, these new models showcase excellence emboldened. Two new scene-stealing sunglasses and one optical design sculpt striking volumes in bold acetate, adorned with the iconic Persol arrow—amplified and more arresting than ever. Made in Italy, each pair is a masterpiece of artisanal brilliance, embodying the coveted craftsmanship of Persol. In immortal black and havana hues, these understated shapes feature signature accents on the front and temple, offering simple sophistication and a strong command of color and line. Phantos shades trace the brow with gentle curves, while soft rectangular frames exude a daring sense of character. Oversized opticals with an amplified arrow make a powerful appeal to minimalism in bold black or havana. True to the Persol DNA, every pair fuses form and function, an artful elevation of the craft at the heart of their persona. Discover the new Persol Supreme 80 at our online boutique: https://bit.ly/3VTk4Gc

Excited to share the highlights from Persol’s dazzling showcase at La Terrasse by Albane in Cannes! From May 15th to May 24th, we celebrated the iconic SS24 collection and the influential cinematic legacy of Persol. The event was a stunning tribute to our heritage, featuring meticulously crafted frames with signature accents and premium Barberini®️ lenses, all exuding effortless charisma. Guests from the world of cinema joined us for ten unforgettable days, enriched by the culinary artistry of triple Michelin-starred chef Mauro Colagreco. A sensational closing act on May 23rd saw Persol proudly sponsor the premiere of Gilles Lellouche’s highly anticipated film, L’amour Ouf, attended by our guests Cristiano Caccamo, Eric Masip, Axel Auriant, and Aaron Altaras. Persol’s timeless connection to the silver screen continues to inspire, leaving the story open for more cinematic adventures. Follow us on our Instagram channel to not miss a moment: https://bit.ly/45Gx72e #PersolIcons #Cannes2024

Crafted in Italy, each Persol frame is uniquely made and assembled by hand in Lauriano, at our production facility where skilled artisans execute every step of the brand’s craftsmanship process. From creating acetate from a colorless powder into unique colorways, to perfecting, polishing and mounting lenses, every step is a celebration of our Italian Maestria. Situated in the outskirts of Turin, the facility stands as a testament to Persol’s enduring legacy, close to where its story began and where it continues to unfold. Discover more about our craftsmanship and explore our latest collection in our online boutique: https://bit.ly/4c6RxDX

On November 21st in London, Persol collaborated with Port's Editor-in-Chief, Dan Crowe, to celebrate Issue 33 of PORT Magazine alongside the captivating cover star, Jasmine Jobson. Her outstanding performance in Top Boy garnered praise from critics, fans, and earned her prestigious award nominations. The refined ambiance of George Mayfair served as the perfect backdrop for intimate dinner conversations about style and creativity, featuring notable talents such as Weruche Opia and Pearl Mackie. Following the dinner, the festivities seamlessly transitioned to Hound Bar Mayfair, where libations flowed, and the dance floor beckoned. Find more event snapshots on our Instagram profile: https://bit.ly/3ryp4EA A sincere acknowledgment to Land Rover for contributing a touch of sophistication to our event, and heartfelt thanks to everyone who raised a toast and shared in our joy.

On October 12th in New York City, we celebrated the Fall/Winter campaign and the launch of Persol's latest eyewear collection in honor of World Sight Day. The event featured two acts: a stylish cocktail reception at the Persol Nolita Boutique, showcasing the brand's new collection with a nod to classic cinema, and an exclusive dinner at Sant Ambroeus Soho, attended by esteemed guests such as Jeremy Pope, Karina Bik, Marcos Fecchino, and Moti Ankari. Find more pics from the event on our Instagram account: https://bit.ly/3ryp4EA. A huge thank you to everyone who joined us for this special moment in the Persol calendar!