PetDesk’s Post

Referral networks are some of the BEST and lowest cost client acquisition strategies for veterinary hospitals, but very few do it. I was inspired by Michael Shirley from my last episode where he gave a fantastic breakdown of how he's partnering with local businesses to build referral channels. If you want people to send you a steady stream of referrals you need to: 1) Identify your target market and get REALLY specific. The better you choose your clients the better you'll be at solving their problems and in turn providing better service 2) Provide excellent service for your people 3) Create an offer that makes the referral partner look like a hero. IE "since you go to my Gym I have a special offer that the local vet practice has made special for our members." something like that actually incentivizes referrals because it increase the value of being a customer of the referring business. Make your referral system a win-win-win: You get more of your favorite clients, the clients get the right care and maybe a cool offer to get to know your practice and the referrer looks like a hero in their customer's eyes. Do you use any of these in your practice or are there any niche referral partners that I missed? Let me know!

When visits are down and practices are short-staffed, it’s more important than ever to grow revenue by retaining and re-engaging clients. Here’s how you can effectively reach clients and fit in more appointments — without overworking your team.

Who doesn’t love leads? They are the fuel that powers the sales engine. At Red Brick, we specialize in B2B veterinary lead generation and are excited to share 10 quick tips to help you elevate your strategy and grow sales, check them out now at https://hubs.la/Q02t4QKD0 #RedBrick #RedBrickPartners #vetmed #leadgeneration

Job Opening Details: Detroit Business-to-Business Sales Reps Needed Job Highlights: The veterinary space is a great sector to sell to as there are not nearly as many challenges overall as medical sales reps face and veterinarians are much more accessible and willing to talk at any time. Opening Details Specialty: Medical / Sales Job Title: Sales Rep/Territory Manager Markets/Industries: Veterinarians Call Points: Veterinarians Products: capital equipment Base Salary: $70,000.00 TO $80,000.00 Total Comp @ Plan: $130,000.00 TO $140,000.00 Compensation: 70-80K base and 130-140K at plan. Top reps can make 250K Base City: Detroit Base State: MI Geography Covered: MI Travel Requirements: 50% Relocation: Must live in territory Car Allowance: Yes ($500.00) Complete Job Description: Responsible for selling new and innovative diagnostic capital equipment with real-time telemedicine interactions. The territory covers the southern half of Michigan and this Territory Sales Manager will have 500-700 veterinary clinics to cover. The quota is 4 units per quarter and TSM's are paid on capital equipment sales monthly and telemedicine quarterly. The cost of the equipment is 40-50K but it can be leased or even paid on usage.  This is a Return on Investment sale to the Veterinarian. Getting them to understand that having this equipment in-house is a win for their customers as well as a money maker for their practices. 

Don't be a Shark, be a Squirrel.. Sharks hunt for victims They kill their prey Not very nice Squirrels explore They look for treasure Under every tree and every leaf Until they find the right nut Everyone loves a Squirrel Sales isn't something you do TO others It's something you do FOR others So stop persuading Start exploring Keep looking for people that want to be sold P.S. What is your spirit animal? — Hi, I'm Tom 👋 I do Sales Strategy and Tactics In other words: I can help you sell your thing Ask nicely and I might even sell it for you 😊 #sales #b2bsales #outreach

Meet Robert Burlton, one of our Key Account Managers who work closely with our customers to deliver tailored solutions that align with their unique business goals. 🐄 🧬 “My role as a Key Account Manager involves me overseeing and coordinating customer interactions with Genus ABS. It’s important for me to get to know the businesses that I’m working with and understand their future strategies to produce plans that will help them move forward. "One of the many benefits of working with Genus ABS is the amount of tools that we have in our tool box, my job is to have an overview of all of them and then select the ones best suited to the individual farms. "There’s nothing better than sitting down with all of the parties involved in a business and going through a genetic or fertility review and showing them the progress that we are making. Being able to validate the decisions that we make really helps to build relationships and demonstrate the value that we can provide.” #MeetTheTeam

Animal version of sales - 8 years ago I left an organisation due to a human answering like an animal. ( Don’t cross check on my LinkedIn profile, the update doesn’t exist- it wasn’t worth after the incident that had happened and also the company got shut down after a few months ). When I recently met the person, I realised that I have come a long way forward compared to him. Keeping hard work and efforts aside, I felt one of the biggest reason for that was handling the situations in the right manner. A lot of employees don’t speak up however majority of them leave companies due to the animals around. Yes, these animals can be people who don’t have humanity and the issue is they are not trained. Hence at Salesistaan, we believe that everyone is trainable and the right set of knowledge and guidance can definitely make the person a better version of himself or herself. Humans are the biggest animals after all :) If you or your organisation is looking for a session related to sales, get in touch with us. -Mr. 786❤️ Salesistaan

Rewarding career option in a great industry

My life and career have always been about helping others. I learned a long time ago, the best way to get out of my own head is to get involved with someone else's problem. As a salesperson, I could prove I care by addressing my customers problems with my product's "unique" solution. I sold a lot of product because Veterinarians trusted me and valued my advice. Today is different. I founded Bright Box Partners to meet the needs of the Animal Health Community. All of them, no matter how small I seem or how big they are. Today I am putting all my experience to work DIRECTLY for the customers who have supported me all these years. Practice owners are in trouble and have waited too long to plan their next chapter. They told me. I'm not guessing. The Problem: DVM Recruiting The Solution: Vet Assist Recruiting Management My team and I have been developing the tools and tech we need to expedite the DVM recruiting process. We work with practice owners by vetting-no pun intended-recruiting agencies, organizing meetings, finalizing contracts, editing job descriptions, leading meetings, and advocating 100% for our client every second. Veterinarians often do not defend themselves well or ask enough questions when confronted with contracts and timelines. I am here to change that. My team will put your priorities above all else, and advocate for you throughout the entire process. We will put that in writing. And what if YOU are the problem and the reason the process is slowing down? That's ok and what we are here for. Respectful persistence and pending financial impact statements have served me well all those years of selling to you. If you are a practice owner and need help, please get in touch with me directly. Email: [email protected] or call: (518)932-2743. #veterinarymedicine #veterinarycareers