Peter Albers’ Post

Don’t lie, I know you have a million tabs open right now, especially if you’re #onlineshopping. Give your laptop, phone, whatever you’re using the break it deserves by #saving everything you want in one spot - Fetchie. Fetchie will show you the #price of anything you want, at your fingertips. The #app will automatically track these prices and notify you when there’s a #discount, so you can de-clutter your browser! https://www.fetchie.app/ #explore #shopping #pricedrop #bestprice #savemoney

This is one of the less discussed but most important drivers of D2C in mobile revenue. Developers increasingly question why they are paying premium prices to platforms for commodity distribution services. It’s an important difference between mobile and PC: Steam’s value to developers goes well beyond their technology for distribution. If Steam stopped facilitating organic user acquisition / game discovery as part of their bundled offering, developers would quickly leave the platform. Similarly, consoles have remained valuable because they subsidize hardware for players to access games. Apple and Google have no comparable value add now that they have monetized their previously organic discoverability services with ad revenue. It’s also important to note that this approach is short sighted and, I believe, ultimately self-defeating for the app stores. Steam is probably the biggest beneficiary of its competitive pressures. The competitive PC distribution market has fueled the overall growth of PC games, especially compared to mobile or console by, for example, forcing Steam to adopt models like early access game releases, which have enabled more ambitious projects from PC-first studios (Baldur’s Gate 3) or unlocked new commercial models for new indie studios (the Forest, Palworld). Newzoo’s updated estimates for 2023 have PC games growing at 8.4% year-on-year, while console saw an anemic 0.3% (despite a marquee year for game releases) and mobile declined by >2% (the second consecutive year of mobile game revenue decline). Who benefits the most from this kind of top line revenue growth? The platforms that take a commission on that spend.

Here is an interesting chart based on the last 30 years of industry revenue and the current running company count for each year. The first 20 years were slowly creeping upward and then after that it spiked massively. With the introduction of app stores in 2008 it caused the industry revenue to increase rapidly.

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🍎 Apple’s Contingent Pricing is almost here 🧑💻Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. 📱Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem. 💰Developers will be able to offer discounts to users looking to upgrade or change their current app subscription. Even more interesting is the fact that discounts will be available across different apps from the same developer or two different ones. 📖 Read more about Apple’s new feature that looks to enhance user retention and engagement, streamline monetization, and foster professional partnerships. (https://lnkd.in/g2Ztq-W4) #applecontingentpricing #appleappstore #appstore #iosappstore #aso #appstoreoptimization #appstoreoptimisation #subscriptionapps #appgrowth #appdownloads #apppricing

💷 Did you know that GivBax Rewards Points are available on EVERY BAL product purchased at ANY BAL Stockist? 🔢 You could be missing out on hundreds of points which can be redeemed for cash from an ATM or BAL Merchandise!! 📲Download the App NOW from the App Store or Google Play!! #GivBaxRewards #BALproducts #loyaltyprogram #cashrewards #ATMredemption #BALmerchandise #downloadtheapp #AppStore #GooglePlay #loyaltyrewards

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🚀📲 Big news for Android users! Cash App Pay 🎉 has just integrated with Google Play, expanding your payment options and enhancing the online shopping experience! This partnership is a game-changer, especially for gamers and 'next gen' consumers seeking more flexibility. 💳📱 🔍 **Summary**: - Cash App Pay now allows you to use balances or linked debit cards on Google Play. - Targets Android users already integrated into Google's ecosystem. - With 4M monthly active users and growing, Cash App brings a significant new user base into Google's fold. - Beyond Europe, this move aligns with broader trends of offering diverse payment gateways, complying with the Digital Markets Act (DMA). 💡 **Insights**: Adopting diverse payment options like this can enhance customer satisfaction and potentially increase sales for app developers on Google Play. As a business, consider how expanding payment options could benefit your platform and user engagement. 🤔 What do you think about this integration? Will it change how you buy on Google Play? Share your views or experiences in the comments!👇 🔗 Interested to learn more? Read the full article! [Link to full article] 📊🔗💬 #CashApp #GooglePlay #DigitalPayments #Ecommerce #AndroidApps #TechNews #BusinessStrategy #PaymentSolutions #Innovation 👍 or 👎? Smile 😊 or frown ☹️? + or -? Share your thoughts!