Peter Kenigsberg, MBA’s Post

We've always said that post-purchase survey attribution helps your brand to accurately see what is driving your revenue (because, of course we would). Don't believe us? Doll's Kill tested a full-funnel media strategy to measure an increase in revenue and responses with Fairing. This is what Matt Seabrook, Director of Marketing at Doll's Kill, had to say: "Running this test gave us confidence that full-funnel media will outperform low-funnel in isolation. While it may not impact our last-click reporting, the impact is made clear in holdout / post-purchase-survey data." With Fairing, Doll's Kill cost-per-acquisition decreased by 24% and PPS revenue increased by 62%. Learn more about that here: https://lnkd.in/etbKiiW8

We've always said that post-purchase survey attribution helps your brand to accurately see what is driving your revenue (because, of course we would). Don't believe us? Doll's Kill tested a full-funnel media strategy to measure an increase in revenue and responses with Fairing. This is what Matt Seabrook, Director of Marketing at Doll's Kill, had to say: "Running this test gave us confidence that full-funnel media will outperform low-funnel in isolation. While it may not impact our last-click reporting, the impact is made clear in holdout / post-purchase-survey data." With Fairing, Doll's Kill cost-per-acquisition decreased by 24% and PPS revenue increased by 62%. Learn more about that here: https://lnkd.in/etbKiiW8

HomeViews Pro data shows the theme of “community” is mentioned in 32% of all BTR reviews - so at HomeViews we think it is a key to success. This was echoed by our expert panel “Building on Data: Learning from the Best Buildings” webinar in May: 🤝 Matthew Smith called it “critical” to the success of a development. At Allsop LLP, they do this through events and partnerships with local independent retailers, such as farmer’s markets.  📋 Iain Murray shared that during the planning process, the local authorities' perception can be that the development will be an island. But actually smart operators are integrating themselves into the community as much as possible.  👨👧👧 For John Badman, it goes even further. In striving to create authenticity and character at a development, opening up the doors to the community it resides can mean it becomes the hub. View the full length webinar here: https://lnkd.in/eDbmvS5F #buildtorent #community #reviews

Let’s discuss how we can collaborate for mutual success! 💼

We recently achieved some stellar results for our client's Bennett Quarter development. They were already impressed with our campaign effectiveness for their first two stages, but for the final stage, we surpassed even our own lofty expectations with a clever pre-sale strategy that created some proper FOMO. You can read the project case study here: https://lnkd.in/gpaY9gb4 #propertymarketing #perthproperty #perthpropertymarket

One of my favorite meta-moments is when I get a UserEvidence survey from a vendor we use. I usually have to resist the urge to give them feedback on their survey questions, but it's cool to see your name on the content. This week I got a survey from Cognism, our team's new favorite contact data provider. Amanda Newman and team have been able to juice our pipeline generated from cold calls via Nooks by 20% (relative to the big incumbent we switched from) thanks to the awesome mobile phone numbers we get through Cognism. #outboundprospecting #coldcalls

New Post: More days at the office aren’t fueling downtown Minneapolis’ recovery. Nights out are. - https://lnkd.in/gfM-CZs2 - Cellphone activity data shows a pandemic comeback is happening in fits and starts — and mostly at night — as entertainment draws crowds formerly issuing from work. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

At Adzeye, we don't just guess. We use data to track your marketing performance and make strategic decisions that get results. #DataDrivenMarketing #MarketingAnalytics #MarketingROI #GrowYourBusiness #Adzeye

Here's a quick audio clip highlighting a surprising data point from last week's Senior Living Know Your Audience Challenge. See if you get the first question right... 💡Takeaway: Data-driven insights empower us to forge deeper connections and drive better outcomes for both providers and residents. Shoutout Michelle Curnow with Asbury Communities, Inc. for her brilliant insights translating this data into action items. #seniorliving #audienceinsights #seniorliving #salesandmarketing

As Cookies Are Going Away, the time to act is now! On Monday, Feb 26, in Coachella Valley for #etailwest , Jaysen Gillespie, together with Carina Khanjian, will discuss the speed at which the cookie phase-out is progressing, its benefits, and what is expected now. If you are interested in learning how advertisers can navigate a cookieless future, please send me a message!