Norma Watenpaugh’s Post

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Norma Watenpaugh Norma Watenpaugh is an Influencer

Author, Speaker, & Leader in Collaborative Business Relationships and Partner Ecosystems

Thrilled to be sharing my views on"What Your CXO should know about partners and ecosystems" at the 2024 #ASAPGlobalAllianceSummit with Nancy Ridge. I have been building partnering programs since the ’80s. What surprises me over my career as a partnering professional, and now as a consultant, is that I still have to explain why partners are crucial to business growth and viability. In fact, I can recount times I was grilled by C-level executives to justify resources and the very existence of the partner program. This is despite the fact that the largest and highest capitalized companies on Wall Street and in Silicon Valley have vast ecosystems of partners, such as Apple, Google, Amazon. Not that it is essential that every company have a massive platform play of partners, but even an early-stage startup can benefit from a carefully curated community of strategic partners. #partnerecosystems #collaborativeconnections #ecosystemsconnections #strategicpartners Philip Sack Manoj Bhatia Molly Black Michael Burke Jay McBain Jay Chitnis David Pilgrim Bill Lauterbach

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What a great session this is going to be Norma and Nancy

Michael Burke

Experienced, Skilled Writer and Editor | Publishing Professional | Marketing & Editorial Consultant

4mo

See you there Norma Watenpaugh and Nancy Ridge!!!

Megan Belanger

National Channel Manager | MBA in Progress | SaaS + Digital Marketing Junkie

3mo

Wish I could have attended your session, I bet it was spectacular!

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Amy Hansen

Director of Global Alliances

3mo

I'm so sad to have missed this year's summit. Hope everyone had a fun and fruitful time!

Vince Menzione

CEO, Ultimate Partner™ | Podcast Host, Ultimate Guide to Partnering® | Sparking the Ecosystem

3mo

Great to see your leadership Norma Watenpaugh and Nancy Ridge 👏👏👏

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Nancy Ridge

Delivers innovation with a purpose through channel ecosystem consulting & leadership coaching. Better PX=better CX=Increased Revenue

4mo

Thrilled to be presenting on this topic with you Norma Watenpaugh. I admire how you use proven principles to help orgs create those partnerships using management disciplines vs. ad hoc - a much more successful approach!

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